Suggested Advertising Campaign for Traffic Police

I am sure many of you would have been really pissed driving these days, the denser traffic, the regular jams, more road idiots on the road due to the cheaper cars and COE explosion, more red plated "half-cars" and of course, the ever growing population of commercial vehicles.

Maybe the authorities can consider running the below advertising campaign;

Campaign A – "Don’t Hog, You Cock"
Ad Brief :
There are getting more and more road hoggers on the road. On the expressways, there are always cars travelling at 70km/h on the extreme right lane or a commercial vehicle crawling at 60km/h on the centre lane (which is meant for cars). This campaign is to educate these road-idiots how to drive properly especially during peak hours. We don’t need another hogger.

Campaign B – "Don’t Speed, Mistress To Keep"
Ad Brief :
Accidents caused by reckless and speeding Taxis had increased steadily over the last 4 years. This could be due to more newer Taxi companies setting up every year. Many Taxi Drivers are newbies thus the lack of experience. And whenever the Taxi crashed, it caused traffic jams that tail-backed up to kilometres. Surveys revealed the Taxi Drivers will behave themselves only if they are driving their China mistresses.

 

Campaign C – "Buy Normal Car, Or See Red"
Ad Brief :
Many "Off Peak Cars" (OPC) Cars are booked recently for failure to display a valid coupon (OPC cars needs to tear a A4 size coupon in order to use the road between 7am to 7pm) while driving outside "legal" hours. Such vehicles are sold at a huge rebate of up to SGD $17K, so vehicles of this category boomed. However, many flouted the law and continue to use their OPC cars regardless of time. LTA expect losses if this trend continues.

Campaign D – "Don’t Speed Your Truck You Stupid Fuck" 
Ad Brief :
Speeding container trucks & trailers are a constant problem that the authorities are unable to solve. There are more such heavy vehicles than you have law enforcers. Whenever a TP or a LTA Bike is spotted, these heavy vehicles slow down, goes back into the extreme left lane and drive "normally". Once they are of a safe distance away, they floor the accelerator again. These guys are usually tailgating cars at speed in excess of over 100km/h, especially on AYE at night.

____________________________________________________
On Singapore Roads
* Met 4 Road Idiots Since my last Blog.
* Total 912 Road Idiots Encountered on SG Roads.    
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers Dead.
* All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads, esp AYE.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Flashbacks

Recetly there has been too many flashbacks on the work front. Contributed by recent activities and going-ons, it seems to rake up lots of memories.

Bad Memories to be exact.

 

I remembered one of the ex-staff, his name is Jxxxn Pxk, a total failure and wastrel that reports to work late regularly and not really performing to the company’s standard. Even though he brought in a little result, I caught him faking an appointment one day and I had no choice but to exercise disciplinary action on him by termination. That decision came after several warnings in the form of email, official warning letter and even had many talks with him. I last heard he got sacked again from a printing company he joined shortly after he was asked to leave my company.

Then months later, came a new guy, his name is Pxxxxxk Lxxw. I pinned high hopes on him as he is well-spoken and presentable. He was hardworking, but that was only the initial period. As days gone by, his true colours starts to show. He started disappearing in the evenings and mornings citing "last minute (early or late) appointments" and claimed client called him. My patience was running out fast back then but I kept my cool many times when he produce ridiculous excuses for things undone. In the like of Jason, I caught him faking an appointment (he is apparently sleeping at home) and I have no choice but to ask him to leave. This is again after several warnings and many sessions of counselling.

Many of you would have remembered "Lessy", the new staff that worked only about 3 days and left due to petty reasons that he is unable to adapt to a new environment and company culture. His real name is Leslie Yeo. Sighz, I hope he has gotten himself a job and move on in his career.

I do not know why these 3 guys came back to my mind for no reasons.

I do hope they do not go out there and claimed that he had worked under me, that would be a huge embarassment for me.
I have never employed such low-quality staff before.

Hope they are all well and had settle down in a new job.

R.O.I.

OK, stop asking me what is "R.O.I.?"

It stands for "Return On Investment".

A term that ad agencies used for tracking the performance result of the money they spent (on client’s behalf) on advertisement buys.

Still don’t get it?

You don’t belong to the media industry.

____________________________________________________
On Singapore Roads
* Met 5 Road Idiots Since my last Blog.
* Total 908 Road Idiots Encountered on SG Roads.    
Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.
* All Road Hoggers Dead.
* All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Interesting Blog

I found an interesting blog on Singapore Road behaviour.

The author may be a little extreme, but it really says alot about our Singapore Road Culture here.

Check it out!

http://singaporetrafficwatch.spaces.live.com/

Marketing To “Nerds”

 

An Associate called me earlier this morning.
—————————————————————-
Q : Hey A, need your help. My boss wants to target the "Nerdy" community for our new product due to launch in November. What’s your take on this?

A : What! "Nerds"? Oh no. This segment has always been neglected by most marketeers. I am not really sure.

Q : That’s why I call you.

A : You saying I am a "Nerd"?

Q : Kind of. You are the most boring person I know, so I thought I might just call you and find out how to draw your attention.

A : Simple, just don’t advertise. "Nerds" has our ways of finding out new products. The more you don’t advertise, the more "Nerds" are interested to find out.

Q : Cool. Thanks.

A : Now tell me what exactly are you going to launch?
————————————————————————
I had a good laugh after I hung up. Indeed, the "nerd" segment of the market are always left out in most marketing plans. I wonder why.
This group is definitely a huge market if you ask me.

Do you have any better idea to market to "Nerds"?

Email your views to me at media_world@live.com

____________________________________________________
On Singapore Roads
* Met 7 Road Idiots Since my last Blog.
* Total 903 Road Idiots Encountered on SG Roads.    
Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.
* All Road Hoggers Dead.
* All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Day 3

Its the 3rd Day.

I’ve forgotten what’s "Sleep" since I woke up on Tuesday.

Tormentations.

____________________________________________________
On Singapore Roads
* Met 5 Road Idiots Since my last Blog.
* Total 896 Road Idiots Encountered on SG Roads.    
Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.
* All Road Hoggers Dead.
* All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Words

There was a time when you loved,
There came a time when you hated.

There was a time when you felt you wanted to kill,
Now is the time for you to heal.

There was a time you were broken down,
Now is the time to build yourself up.

There was a time when you were at war in your being,
Now is the time to restore peace within.

> Sister, thanks.
____________________________________________________
On Singapore Roads
* Met 2 Road Idiots Since my last Blog.
* Total 891 Road Idiots Encountered on SG Roads.    
Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.
* All Road Hoggers Dead.
* All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Something Died

 

Something Died Yesterday.

A part of my heart went into a permanent coma.

Didn’t realise Depression can be that fatal.

In a state of Deja Vu and "painless pain", every breath is tormenting.

It’s like dying several times over and over again.

I remembered once I was walking on a green hill with a light breeze caressing my face. It was so carefree and magical, no worldly worries and I never felt happier.
The sky are blue and the gentle crimson sun shines its unreal beam into the horizon that seems to last forever. I was savouring every moment of it.

But all that magic went blank when I woke up on a bed in the ICU of NUH many years ago….

I want to return to this magical place again, really hope to.
 

Maybe then, I will find solace and peace forever……….

____________________________________________________
On Singapore Roads
* Met 8 Road Idiots Since my last Blog.
* Total 889 Road Idiots Encountered on SG Roads.    
Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.
* All Road Hoggers Dead.
* All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Refreshed, Recharged & Renewed

 

Hi All,

Sorry for the absence for the past week. I’ve returned to SG from Bangkok on a half leisure and half work trip.

Hope everyone is fine & I will be back with more updates soon.

Cheers!

Jaded

*Anyone here seen how Bangkok Flood? I Did.

____________________________________________________
On Singapore Roads
* Met 1 Road Idiots Since my last Blog.
* Total 881 Road Idiots Encountered on SG Roads.    
Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.
* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Sell Hard, Not Hard Sell

 

I am amazed by the sales people of this generation.

These days people no longer Sell Hard, they Hard Sell.

Instead of selling by means of "educating" the client and by good account servicing skills,

they push and pressure the client so hard until client is afraid of meeting sales people.

The Art of Selling is no longer applicable (required) today I supposed.

But if you still wish to remain in Media Sales, remember to find the balance between selling hard and hard selling.

Good Luck.  

____________________________________________________
On Singapore Roads
* Met 3 Road Idiots Since my last Blog.
* Total 880 Road Idiots Encountered on SG Roads.    
Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.
* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.