You make dozens of calls and no one agrees to meet up with you. Your sales appointment gets shifted time after time. You have lesser advertisement sales then your peers every month. Your Boss seems to be only picking on you. Your clients prefer to advertise with your competitor. Your client left you to appoint another ad agency. A tragedy?
Not so. Hitting the wall is very common in our line of work. In fact every sales job is the same. The only edge we have is, our industry is quite a “Balanced” niche by itself. Why do I say so?
In hard times, advertisers with budget will wish to retain their customers by advertising heavily, or an aggressive move to tell their competitors that they are doing extremely well despite the bad economy. Some other advertisers will advertise special priced products or packages to keep the cash rolling.
In good times, another set of advertisers will appear doing mostly branding advertisements, or launch a new brand/product…etc.
Imagine you are selling something else, it will be a real tragedy when your Boss asks you to leave due to bad times.
Yes, Advertising has its niche and demand in both good times and bad times. Looking at your job this way does it even looks like it’s a prelude to a tragedy?
Just work at your own pace, observe what your peers are doing and be open of your work plan especially to your Boss.
Poking fun at your colleagues or Boss is never the right way to find humor at work. Worst still, please leave the tea lady alone. In front of your clients, make sure you keep your cold lame jokes to yourself, yes only to yourself. Your definition of “funny” may not be seen exactly in the same way as you deem it. Face it, all of us are created differently and each individual has different level of acceptance especially to lame funnies. By heading in all the wrong directions (or jokes), you became a “walking comedy”.
We all dreamt of a happy workplace, the perfect environment where everyone is genuinely nice, smile a lot and there are no politics. The Boss is extremely understanding, your juniors are very hardworking and requires little supervision to get things done and your clients call you up by themselves to advertise heavily. Too good to be true? Dream on.
This is what I would recommend to make your work closer to your dream.
If your Boss scolds you, smile. If your Boss wronged you of anything, smile. If your Boss gives credit to someone else instead of you, smile. If your Boss denies you of any privilege or entitlement, smile. If your juniors hated you, smile. If your juniors keep making the same mistakes, smile. If your juniors are not performing to your expectations, smile. If your juniors skive and gave excuses all the time, smile. If your client slammed up the phone on you, smile. If your clients decided to decline your quotation and proposal, smile. If your client is more interested in your competitor’s products, smile.
At this point you must be thinking all that smiling will get you nowhere or risk being marked as a Nut. But what these people will realize is, no matter how they upset you, you will still be smiling. They will give up on giving you a hard time and probably tries a different approach with you.
Now that makes a whole of difference between a sad tragedy and a happy comedy at work.
Remember, smile and the whole laugh with you.