Marketing v2.0.1

by Allan LEE (And as Published on Adlib Magazine May/June 2011 Issue)

I am a Marketing Specialist.

At Work, I communicate with my ad agency via Facebook private message (PM), not that the traditional email is no good, but we can access our Facebook anywhere with our mobile phones, I only email when it is necessary. I gave instructions on WhatsApp and have most of my marketing campaign discussions on Twitter.

I found an alternative to TV Ads because when I broadcast my TVC on Youtube, I get a viewership that I can see and manage – and the viewers can “LIKE” my clips. You don’t have a “LIKE” button on TV you know? The same goes to Radio ads. I have since gotten my nephews who are studying in secondary schools to record Podcast and broadcast them and it has received a stronger following than what I used to get when my ads goes on the radio. The sweet part is, I get to see the number of downloads, I am not really too concern whether those Podcasts were listened by the downloaders. After all, my Boss is only interested in how many were downloaded.

I have created a Facebook Page for the brands that I am managing. I can show my Bosses that netizens does “LIKE” our brands and there is a solid number to show (7925 LIKE This). I can announce new product launches via this Facebook Page and yes, my brands are on Twitter too. Oh, just that day my Boss just came to my room and congratulated me for having 30,421 “Followers” on Twitter. Sweet of him isn’t he?

Taking a step further, I have started to shift my full-page-full-color ads from publications to colorful banner ads on high traffic websites. My potential customers can’t “click” on a magazine advertisement but surely they can with my online banners. Sometimes I even gave my customers surprises like a giant Pop-Up window whenever they visit site!

Blogs have matured over the years. Bloggers are a “poisonous” lot. They influence consumers’ buying sentiments and they too can take a brand down overnight. Then again, some of these fellas got sued in the end, but still the damage is done. I have since build up a team of bloggers that writes and review my brands on a regular basis and I made sure I pampered them enough so that they will ONLY write good things about my brands.
While there are many good marketing blogs that kept consumers informed, there are tons of “cyber trash” on the internet – mostly blogs that doesn’t serve any purpose or has an identity crises on what to write about. I steered my brands away from those.
 
Everything is going mobile. I have started to engage my advertising agency to buy into e-coupons. Thousands and thousands were sent out and the responses have been good. The new generation seems to like flashing their mobile phones at cashier counters to enjoy a priviledge or a discount that is exclusive to them (and to every other person among the thousands).

Having said the above, I still kept my usual media buys into Press & Out-of-Home media  because there is a need to remain “visible” and to keep in touch with my other customers  who are not into surfing. But they play games on their iphones and androids, maybe I should start buying ads into Apps too.
   
Back In the Office:
I “talk” to my subordinates via MSN Messenger, though they are just seated right outside my room. At meetings, I prefer to use WhatsApp because it enables me to conduct a group chat so that people who can’t attend the meeting can be “involved”. I keep SMSes because it has a time & date stamp like email and it can be screenshot on my iPhone and keep for future references. I have a Facebook account that I added all my subordinates and Bosses so that I can monitor my staff movement with their Facebook Check Ins and also to see what are they ranting about. 

I even started a “Secret” Facebook Group which my department uses that as a Notice Board for announcements and operational instructions which my Boss didn’t even know. Lunch with colleagues these days mainly are eating together, while each of us meddles with our own phones playing games, surfing news or on social media sites. We hardly talk anymore. I remembered sending a WhatsApp group chat message when all the persons in the chat are seated at the same table. There’s no need to talk at all.

I am very sure more interesting Apps & softwares are coming our way. Maybe a couple of years down the road, there’s no need to us to leave the house too.

Here’s something for the road.

Youtube+Twitter+Facebook = You Twit Face.

OK, now get back to work. (Go online I meant)

Getty Images at Cannes Lions 2011

Getty Images to sponsor and support the Young Lions Competition for the 14th consecutive year

 

LONDON, 6 June, 2011 – For the 14th consecutive year, Getty Images will be sponsoring and supporting the Young Lions Competition at the Cannes Lions Advertising festival, 19 – 25 June, 2011. The competition encourages the world’s best talented, young creative teams to produce an award-winning campaign and compete against the clock.

Getty Images will be the exclusive content provider for the competition, enabling contestants to draw from its broad range of creative, editorial, multimedia and archival digital media collections.

There are five competitions that take place during the festival week at the Palais des Festivals. These are for Print, Cyber, Film, Media and Young Marketers. Each competing team is briefed by a not-for-profit client to create and execute a campaign within 24 hours (within 48 hours for Film), meaning that teams work under intense pressure, around the clock.

The Young Lions competition is open to advertising professionals up to 28 years old and participating teams, comprising of an art director and copywriter, or two marketers in the case of the Young Marketers competition, are selected through a pre-selection process in their own country, with the winners attending Cannes Lions.

As well as supporting the Young Lions Competition, Getty Images has also partnered with The Brand Union, Lambie-Nairn and Clear Channel for CannesAlso. CannesAlso is a unique exhibition of photography produced by creatives, which will be showcased at Cannes Lions this year in the form of a large book. Over the past few months, creatives from agencies all over the world have been submitting images for The Big Book which have been judged by world-famous photographer Rankin, who selected the shortlisted entries that will make up the exhibition. The Big Book will be displayed during the festival on the Parvis space in front of the Palais des Festivals, with delegates being able to walk through and interact with the large installation.

Delegates who have a passion for photography will also be able to have their work reviewed by Getty Images’ creative team, who will be on site at The Big Book conducting portfolio reviews, offering advice to aspiring photographers.

Andrew Saunders, Vice President, Creative Content at Getty Images said: “Cannes Lions 2011 is an exciting event for Getty Images. Throughout our 14 years of partnering with the Young Lions competition, it has never failed to produce work that both inspires and surprises us. It is a rewarding experience to see some of the best young creatives from around the world use Getty Images’ content to produce such fresh and innovative work, and we are really looking forward to seeing what this year’s talent will produce inCannes.”

 Andrew Saunders continues: “Partnering with The Brand Union, Lambie-Nairn and Clear Channel on CannesAlso promises to introduce some amazing interactive content which will really grab the attention of those going to the festival.”

 For more information on the Young Lions competition, visit: http://www.canneslions.com/young_lions/young_lions_competition.cfm

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 About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.

Getty Images Completes Acquisition of Photolibrary

Renowned Imagery and Collections will Enable the Company to Meet Growing Demand for Versatile Creative Content

NEW YORK, June 1 2011 – Getty Images, a leading creator and distributor of visual content and other media, today announced that it has successfully completed the acquisition of Photolibrary, a leading provider of creative stills imagery. The acquisition was first announced on April 27 2011 and will bring Photolibrary’s renowned collections, including Peter Arnold and Oxford Scientific, to even more customers around the world.

“The demand for compelling creative content continues to increase around the world and it represents a vital part of the imagery industry. This acquisition positions us to meet and exceed our customers’ demand for this unique content, across both the Asia Pacific region and globally” said Jonathan Klein, co-founder and CEO of Getty Images.

Pic: Jonathan Klein

With the combined resources of Getty Images and Photolibrary, Getty Images will build upon their complementary geographic presence whilst making Photolibrary’s content more widely available for global online distribution.

The acquisition was driven by customers’ growing appetite for a greater choice of both local and global content. The content will be supported by Getty Images’ industry-leading Web site and worldwide imagery distribution platform, which features search in local languages and purchase in local currencies and leads the industry in delivery speed and service.

About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, footage and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.