StarHub Seals a Hat-trick of Bundesliga Football

Singapore, 24 August 2012 – StarHub TV is proud to be the home of Bundesliga football in Singapore for three more seasons after concluding a contract extension with broadcast rights-holder DFL Sports Enterprises for up to, and including the 2014/2015 season.

The rights package includes ‘live’ coverage of up to 170 Bundesliga games, the Supercup, weekly match-week previews and an hour-long highlights show. The rights to content for online and mobile platforms are also included.

“The Bundesliga is one of the top football leagues in the world and has a fast-growing global following. Singapore viewers enjoy the fast-paced, attractive football that the league offers and we are pleased that it will continue to excite our customers for three more seasons. It has been a joy working with DFL Sports Enterprises and we look forward to our continued partnership,” said Ms Iris Wee, Vice President of Home Solutions & Content, StarHub.

‘“We are very pleased to continue our excellent and trustful cooperation with StarHub and are looking forward to bringing three more seasons of our exciting high-level league to StarHub’s football savvy fans. StarHub is clearly the home of Bundesliga in Singapore”,’ added Jörg Daubitzer, Managing Director of DFL Sports Enterprises.

The Bundesliga is ranked as the third best professional league in Europe (based on UEFA’s country coefficients which is determined the results of each football association’s clubs in the five previous UEFA Champions League and UEFA Europa League seasons). Featuring some of Europe’s most illustrious clubs such as four-time UEFA Champions League winners Bayern Munich and eight-time German title winners Borussia Dortmund, the league also boasts international stars such as Mario Götze, Klaas-Jan Huntelaar, Philipp Lahm, Franck Ribery, Arjen Robben, Bastian Schweinsteiger.

The Bundesliga runs from August to May and StarHub TV Sports Group customers will be able to watch ‘live’ league matches for the current season on Football Channel (StarHub TV Channel 222) and in high-definition on Sports HD (StarHub TV Channel 255). Delayed telecasts of one match and the highlights programme will also be shown each week on complimentary sports channel SuperSports Arena (StarHub TV Channel 112/201). In addition, match coverage is available on StarHub TV on Mobile. Customers will be able to catch Bundesliga action on TV Anywhere via starhubtv.com in the near future as well.

Football Channel and Sports HD are available as part of StarHub TV’s Sports Group for $12.84 (with GST) per month. The Sports Group is available to StarHub TV customers with at least three Basic Groups. StarHub TV customers with the HubStation, HubStation HD or HD Interactive set-top boxes can subscribe by tuning in to any of the channels in the Sports Group, and pressing the blue button on their remote controls to start viewing the channels instantly. New customers can subscribe by calling 1630.

For more information, please visit www.starhub.com/bundesliga .

About StarHub:

StarHub is Singapore’s fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and is currently building its LTE network which is expected go “live” first in key business areas by the end of 2012. It also manages an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.

Launched in 2000, StarHub has become one of Singapore’s most innovative info-communications providers, and the pioneer in ‘hubbing’ – the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index. Visit www.starhub.com for more information.

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