Marketing To “Nerds”

An Associate called me earlier this morning.
Q : Hey A, need your help. My boss wants to target the "Nerdy" community for our new product due to launch in November. What’s your take on this?

A : What! "Nerds"? Oh no. This segment has always been neglected by most marketeers. I am not really sure.

Q : That’s why I call you.

A : You saying I am a "Nerd"?

Q : Kind of. You are the most boring person I know, so I thought I might just call you and find out how to draw your attention.

A : Simple, just don’t advertise. "Nerds" has our ways of finding out new products. The more you don’t advertise, the more "Nerds" are interested to find out.

Q : Cool. Thanks.

A : Now tell me what exactly are you going to launch?
I had a good laugh after I hung up. Indeed, the "nerd" segment of the market are always left out in most marketing plans. I wonder why.
This group is definitely a huge market if you ask me.

Do you have any better idea to market to "Nerds"?

Email your views to me at

On Singapore Roads
* Met 7 Road Idiots Since my last Blog.
* Total 903 Road Idiots Encountered on SG Roads. 

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No Roadworks during Peak Hours Please!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

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