SAYING ‘I DO’ ON DEAL.COM.SG

Long-time DEAL.com.sg fan proposes to girlfriend via the DEAL.com.sg platform, “in front” of almost a million witnesses

Singapore – 16 February 2012 – While most men prefer to propose marriage to their girlfriends privately, there is a growing trend of public proposals.  Due to social media sites, such as YouTube, more individuals are revealing how they propose marriage in public. Yesterday, Dexter Ng proposed to his girlfriend, Shermane Ten, via DEAL.com.sg website. This is the first time a proposal has been made on an online marketing platform in Singapore. This proposal would have been seen by nearly one million DEAL.com.sg customers, who visit the DEAL.com.sg website, receive email alerts or Facebook updates on a daily basis.

To make the proposal via DEAL.com.sg, Dexter pre-recorded his proposal. This was uploaded onto DEAL.com.sg’s website yesterday evening (15 February 2012). A representative from DEAL.com.sg met with Shermane and showed her the proposal on DEAL.com.sg website. She was then surprised by Dexter, who proposed officially on a bended knee. Fortunately, Shermane agreed! While the online proposal took place on DEAL.com.sg, the live proposal took place at the Marina Bay SkyPark Observation deck. The live proposal and online proposal can be seen at http://www.deal.com.sg/deals/singapore/Dexter-Marriage-Proposal-Valentine-Day-Special

“DEAL.com.sg has made my proposal ideal! I knew that I wanted to propose to Shermane in a unique and creative way. She loves surprises and is generally an outgoing person, so I was sure that a public proposal would be a great idea. We are both long-time DEAL.com.sg fans, and she regularly checks the latest deals either visiting the DEAL.com.sg website or through checking her handphone. Because of this, I thought it would be great to demonstrate my love to her publicly and propose via DEAL.com.sg,” said 27-year old Dexter, who began dating 24-year old Shermane in September 2009.

“We are indeed honoured that Dexter wished to propose to Shermane via DEAL.com.sg. This indicates the extent that we have become part of our customers’ lives, and to be involved in something as important and personal as a proposal is indeed heart-warming. In fact, we are so delighted with Dexter’s proposal through DEAL.com.sg, that we are offering the happy couple a 3-day/ 2-night travel deal to Phuket. I understand that they have previously bought a similar holiday package to Phuket through DEAL.com.sg, which was one of the highlights of their relationship. We hope that this second holiday can give them many more happy memories,” said Patrick Linden, Chief Executive Officer of DEAL.com.sg.  

After being uploaded onto DEAL.com.sg’s facebook page, the proposal videos have already garnered some 200 ‘Likes’ within just half a day. Dexter and Shermane plan to marry sometime next year and look forward to enjoying many more great bargains on DEAL.com.sg.

About DEAL.com.sg
Established in 2010, DEAL.com.sg has become Singapore’s Number One online shopping platform, offering what its customers love to have at the best price. DEAL.com.sg remains unrivalled in providing both customers and merchants with unique experiences in Singapore. The company values the remarkable partnerships it has with merchant partners and takes pride in passing the great savings directly to its valued customers. In 2010, DEAL.com.sg won the Red Herring Asia 100 award.

Forever 21 and Mediakeys create a fashion event in your city: from the US to Europe and now to Asia.

15th Feb 2012 – Mediakeys has been appointed by Forever 21 HQ in Los Angeles to orchestrate Forever 21 flagship stores openings oversea:  after several cities in Europe, Mediakeys broadcast Forever 21 campaigns on the Asian market with Hong Kong opening as a start.



Media strategy
Mediakeys created and plan “tailor-made” solutions in the following cities: Vienna, Antwerp, Brussels, Barcelona, Hong Kong and more recently in Paris, using a mix of spectacular sites and networks to combine impact and repetition – as well as local medias like radio and cinema for a local print: creating a very frenetic effect all over the world and turning shop openings into a real worldwide fashion events.


The main objective of the fashion brand was to present the arrival of Forever 21 overseas as an exclusive event to efficiently increase the brand awareness and drive as much traffic as possible to the store.

As a full service international agency, Mediakeys also handled the creative adaptation for the whole campaign including production of radio and cinema spots.

Media plan
As an example, in Hong Kong Mediakeys organized a very impactful coverage with a strategic MTR Causeway Bay domination located at the exit of the station and just in front of the store, 20 Emperor bus wraps and a very noticed tramsmart at Yee Wo Street.  The reach was estimated to 445 000 daily eye contacts.

In Paris, Mediakeys broadcasted regional radio spots, tactical cinema advertising, regional print with free daily newspapers as well as OOH in Forever 21 mall and local transportations.

Always taking into account local specificities to put into action global media bias.

Mediakeys challenge
Paul Cahierre, President of Mediakeys, said: “Our team has demonstrated its knowledge of the local markets and capacity to broadcast adapted and effective communication campaigns: worldwide and in a very short notice. A real challenge that we met thanks to our very flexible structure and a good/ reactive relationship with our client in Los Angeles”.

Just in Time for Valentine’s Day, iStockphoto Launches Free E-Card App for Facebook Users

iStockphoto today announced a new app that lets anyone create fast, fun and free e-cards for use on Facebook.

The iStock e-card App can be accessed via any existing iStockphoto Facebook page or http://apps.facebook.com/istockecard/. In a matter of seconds, a user can create, customise and personalise a card that can be posted to a friend’s wall or sent privately via Facebook message. With over 50 free images, illustrations and videos representing major holidays, celebrations and milestones, iStock’s e-card app makes it easy to customise an electronic greeting for virtually any occasion.

“One of the greatest things about Facebook is that it lets you stay in touch with a wide range of people simultaneously,” said Rebecca Rockafellar, general manager of iStockphoto. “If you’re one of the more than 800 million people who frequent Facebook, chances are on any given day at least one of your friends is celebrating something special. The iStock e-card app makes it easy to mark the occasion with something more meaningful than a simple comment or wall post.”

The iStock e-card App is available immediately. International versions of the Facebook app have been created in German, Italian, French, Japanese, Brazilian Portuguese and English. The application is free and available to anyone with a Facebook profile.


About iStockphoto
iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than ten million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.

Getty Images Announces the Re-launch of Grants for Good as Getty Images Creative Grants

Getty Images Calls for Entries for 2012 Creative Grants

Getty Images today announced the rebranding of the Grants for Good as Getty Images Creative Grants, with an increased emphasis on the innovative use of creative and conceptual imagery and film. 

Fostering the collaboration between photographers and filmmakers with agency creatives and nonprofits, the Getty Images Creative Grants will award two grants of $15,000, each year, to fund the creation of a compelling visual campaign that promotes positive change.  In addition to the cash prize, the winning photographer-agency or filmmaker-agency team will have the opportunity to leverage the expertise of Getty Images’ art directors, photo editors and producers to execute the project. Grant applications will be accepted from February 1 to March 1, each year, on Getty Images Grants’ site at www.gettyimages.com/grants.

“Nonprofits need compelling creative content to effectively tell their stories and stand out from the documentary style traditionally associated with the nonprofit sector,” said Andrew Saunders, Senior Vice President of Creative Content for Getty Images. “Together with creative agencies and content creators these organizations can leverage innovative conceptual imagery to raise awareness around critical world issues.”

“Nonprofits work tirelessly to bring about positive change and our Creative Grant is designed to help them communicate more effectively to their supporters,” said Peggy Willet, Senior Director of Citizenship for Getty Images. “The goal of Getty Images Creative Grants is to provide the means and resource to generate new ways of using visual content that can create positive awareness for their philanthropic endeavors.”

The grants will be awarded by independent judges, each selected by Getty Images based on their  industry standing and experience.  Applications will be evaluated against criteria which include the strength and concept of the portfolio imagery as well as the level of collaboration between the creative communications agency and the nonprofit, to create a compelling visual narrative. The 2012 Grants for Good judging panel will consist of:

  • Nick Law, EVP, Chief Creative Officer of North America, R/GA
  • Jonny Bauer, Head of Strategy, Droga5
  • Karl Heiselman, CEO, Wolff Olins

Winners will be announced in June at the 2012 Cannes Lions Advertising Festival. For further information on Getty Images’ grants program, including previous recipients visit: www.gettyimages.com/grants.

About Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music.  Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content.  Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.  Visit Getty Images at www.gettyimages.com/ to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.