Worst Advertiser in 2007

Happy 2008!

I was asking myself which was the worst ad i’ve seen in 2007.

Yes, it have to be the one that irritatingly declares "Strength to Strength", and the "Ask OOBC" campaign.

Especially the TVC that wasted the first 7 seconds showing nothing but a bulb.

No wonder Straits Times always describe them as "The Smallest Bank in Singapore…"

If they not sure how to do image campaign, better avoid doing or risk becoming a joke in the industry.

 OCBCEdited.jpg picture by Viviobluerex

Learn from other banks like SCB or UOB see how they do branding campaign.

Even DBS/POSB is doing a good job capturing the audience with their campaigns.

Long way to go, the smallest bank in Singapore.

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On Singapore Roads
* Met 3 Road Idiots Since my last Blog.
* Total 326 Road Idiots Encountered on SG Roads. 
   

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!

Potato Chip P.O.P. – STOMP!

 
 
There is this Stomper who are making a little fuss over the model’s dressing for the LAYS Potato chip display.http://singaporeseen.stomp.com.sg/singaporeseen/viewContent.jsp?id=12094

Seriouly, I feel that the picture is very acceptable given the current wider acceptance of abnormalities. So what if there’s a little opening in between the buttons?

In some countries, Potato Chip Brands are already using naked Models.

What’s with that guy man? He’s shy?

 
getMediumSizePhoto.jpg picture by Viviobluerex
*Picture Courtesy of www.stomp.com.sg

The below are what I call "proper"…

CharlotteChurchWalkers.jpg picture by Viviobluerex

grand.jpg picture by Viviobluerex

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On Singapore Roads
* Met 2 Road Idiots Since my last Blog.
* Total 323 Road Idiots Encountered on SG Roads. 
   

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!

TVC That Left An Impression

 

Whether you are in the advertising media industry or not,

I am sure we all know that during the year end season,

our TV will be thronged with advertisements, or better known as TVC.

Be in on free-to-air channels, mobile satellite channels or cable channels,

your favorite shows will be "package"d with lots of advertisements, like it or not.

 

A media owner asked me which TVC that I recall watching recently.
And which ad left a strong impression on me and has it replaying on my mind,
and one that lingers for days after watching the ad.

Instead of telling him the answer, I told him to find my answers here.

Thus this post and some spoofed pictures below for your entertainment’s sake.

Can you identify the ads below? Have you seen them on TV?

YM.jpg picture by Viviobluerex

GoldHeart.jpg picture by Viviobluerex

 
M1-1.jpg picture by Viviobluerex
M12-1.jpg picture by Viviobluerex
 
Got the answers?
_______________________________________
On Singapore Roads
* Met 6 Road Idiots Since my last Blog.
* Total 321 Road Idiots Encountered on SG Roads. 
   

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!

Media Monkeys

 
Was talking to an advertising agency earlier.

We were both angry over an Unprofessional Outdoor Media Company over some grievance that was caused by the lies of this Monkey company.

This Outdoor media company was owned by the same man who owns an Ad Agency that buys outdoor ads for other media agencies as well.

Recently this company was rumoured to have ran into some financial problems as they owes landlords rentals over 3 months. And what we

were surprised by the "Monkey-Games" they played to manipulate landlords. They lied alot. They gave untrue information and falsely leads
landlords into believing their claims without giving solid evidence or documentations. To make matter worse, a dumb landlord actually buys
their story and got conned into renewing their agreement with this Monkey Company.

And being ALSO an ad agency that buys outdoor media space, it is also understood that they will not recommend good sites to all their clients,
instead, they will push all their clients into buying the outdoor sites that their "other" company manage. We really pity the clients under their

care. All will be tricked into believing those are good sites and the clients will think that they have invested their ad dollars wisely.

If you know which company I am talking about, do not be gullible and believe every word that this Monkey company says, get evidence, if not
call up the landlords, I am sure some information can be easily obtained and its just a call away.

 
media_monkeys.jpg picture by Viviobluerex
*Picture Courtesy of www.thirdworldtraveller.com
_______________________________________
On Singapore Roads
* Met 3 Road Idiots Since my last Blog.
* Total 315 Road Idiots Encountered on SG Roads. 
   

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!

Hopeless Person

Simply Hopeless.

You can’t sell.
You don’t have the calibre.
You have no teamwork spirit.
You have no trace of leadership qualities.
You complain all day about almost everything.
You always think you know everything when you are not.
You kept falling into self pity and did not even try to think of a solution.
You took for granted for almost everything and mistook priviledges for entitlements.

You do not follow instructions.
You always have explainations.
You do not understand my requirements.
You have your own set of ideas how things is done.
You think you are hardworking by your own standards.
You kept thinking you are in the company long enough so you can be arrogant.
You lived in the illusion that you are popular in the company and everyone is for you.

You seldom return to office in the evenings.
You expect the company to understand that you are very busy.
You never send in your reports on time when your other colleagues have no problem doing it.
You lament that the company products and services are over-priced and hard to sell, while other staff are selling well.
You expect the company to continue the Forgiving culture whenever something concerns you crops up.
You expect the company and everyone else in the company to take pity on you while you continues your game.
You have tested the limits of everyone in the company and I assure you that the door has been Opened for you.
You make one more wrong move and it’s Goodbye to you.

You Are Hopeless. May God take pity on you.

Ben_edited.jpg picture by Viviobluerex

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On Singapore Roads
* Met 2 Road Idiots Since my last Blog.
* Total 312 Road Idiots Encountered on SG Roads. 
   

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!

Having Fun with Outdoor Billboard

 
Having Fun with a New Program I downloaded earlier.

Spoofing Rocks!

 
Copy_of_329088_large_blank_outdoor_.jpg picture by Viviobluerex
 
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On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 310 Road Idiots Encountered on SG Roads. 
   

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!

New Media – Does It Really Works?

 
I was tasked to write an article for a magazine on regards to "New Media – Does It Really Works?"

In order to even start writing, I have to some survey with at least 10 people from all walks of life to gather their views and comments…etc.

So what exactly is new media? Many told me that Online Advertising, Blogs, SMS, MMS, MSN, Youtube…etc are considered as "New Media".

Of 5 males and 5 females, this what I got.

– The females will respond to Online Advertising if the deal is good, may click the banner or POP up window to get transported to micro-sites. The males on the other hand will ignore the ads.
– All 10 stated that when they read about product/services review by end-users on blogs, they will not take the comment seriously but will take caution when purchasing similar product/services.
– MMS & SMS are "Irritating" and the males usually will just delete without reading, but the females will read and may respond if the deal is good.
– All 10 do not take Youtube seriously as most of them described such media as "not credible" or simply for "Entertainment" sake.

Looks like I will have a hard time doing this article.

Bleah.
t-online-spam.gif picture by Viviobluerex
*Picture Courtesy of www.serspam.com
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On Singapore Roads
* Met 5 Road Idiots Since my last Blog.
* Total 307 Road Idiots Encountered on SG Roads. 
   

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!