I was asking myself which was the worst ad i’ve seen in 2007.
Yes, it have to be the one that irritatingly declares "Strength to Strength", and the "Ask OOBC" campaign.
Especially the TVC that wasted the first 7 seconds showing nothing but a bulb.
No wonder Straits Times always describe them as "The Smallest Bank in Singapore…"
If they not sure how to do image campaign, better avoid doing or risk becoming a joke in the industry.
Even DBS/POSB is doing a good job capturing the audience with their campaigns.
Long way to go, the smallest bank in Singapore.
* Total 326 Road Idiots Encountered on SG Roads.
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!