Jonathan Gerard Joins Lowe Singapore as Head of Production‏

==================================
Joby-Flash-Clamp
===================================

Jonathan Gerard Joins Lowe Singapore as Head of Production‏
Jonathan Gerard Lowe

27th January 2015, Singapore – Jonathan Gerard has been appointed Head of Production at Lowe Singapore. Reporting to agency ECD, Erick Rosa, Jonathan will be the central lead across all production formats, for Lowe Singapore’s portfolio of regional, local and global partner brands.

Jonathan joins Lowe from BWM Sydney. He began his career in film and music videos, before moving into the marketing industry in 2005. Over the last ten years, he has produced award-winning projects worldwide with agencies such as Clemenger BBDO Sydney, BBH, Chi and Partners, and Mother in London, and Colenso BBDO in New Zealand.

Erick Rosa, ECD, Lowe Singapore comments:  “I think Jonathan brings to Lowe Singapore a good energy and the experience of someone who has been part of very creative agencies— but more important— has in his background the tools to help us create great content for our clients. Traditional or non-traditional, Jonathan will definitely be a big part of Lowe Singapore’s efforts on getting good ideas out there— no matter the format.”

Jonathan Gerard comments: “I’ve worked in a few countries throughout my career, and I think Singapore is one of the most exciting places to be right now, both as a city, and also as a centre for such a creatively fast-growing and changing region. Erick Rosa was also someone whose work I greatly admire, and with it was an easy decision to come and work at Lowe Singapore alongside him.”

The role is effective immediately.

==================================
Beta-Test_128
===================================

About Lowe Singapore
Lowe Singapore is a truly multi-cultural agency that understands the complex communication challenges of our region.  It is one of the few agencies in Singapore that leads global communication for four brands and manages the Asia-Pacific work for many more, in addition to several large, local businesses. The agency works across categories from FMCG, retail, consumer durables, industrial, financial products and more.

www.lowesingapore.com

Lowe Singapore is part of Lowe and Partners, a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. Lowe and Partners is an integrated marketing communications network with global specialisms including expertise in digital with Lowe Profero, strategic activation and shopper marketing via Lowe Open, and one of the largest and most influential networks specialising in healthcare, ICC Lowe.

Lowe and Partners is consistently ranked among the most awarded creative and effectiveness agency networks in the world, and in 2013/2014 took home over 100 Effie awards, topping the annual Effie Index in terms of points per dollar revenue. Lowe and Partners is headquartered in London and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit us at www.loweandpartners.com or follow Lowe and Partners on Twitter @LoweandPartners and on Facebook.com/LoweandPartners.

===================================

About The Editor
About Ourshutterjourney.com
===================================

sgbanner===================================

Coming Home: Lowe and OMO Reunite 5000 People with Their Families for Tet 2015

==================================
Joby-Flash-Clamp
===================================

Coming Home: Lowe and OMO Reunite 5000 People with Their Families for Tet 2015
OMO Tet ticket drawing 3

12th January 2015, Singapore – Lowe Singapore and Unilever brand OMO are releasing a reunion-focused campaign for Vietnamese Lunar New Year (Tet). The campaign, titled Coming Home, features an activation, which will give 5000 Vietnamese people a return ticket to their hometown for the Festival. The activation requires no purchase and will run alongside outdoor and TVC, which release early 2015 and intensify in the run-up to Lunar New Year on 19 February.

The campaign targets Tet’s strong tradition of family togetherness. Lowe used the insight that today many people migrate from rural areas to eke a living in the cities. For some, cost of travel to reunite with a family many miles away can be prohibitive, resulting in separation over years, even for the special New Year season.

OMO Tet ticket drawing 2

The TVC illustrates this insight. An old man, whose craft is the dying art of ‘Tohe’ (festive rice toys), receives a letter from his daughter; he has not seen her for three years, due to geographical distance. And, unlike the young generations, he is not able to read. The TVC depicts a thoughtful deed by a young city girl, which echoes the spirit of Tet. The TVC ends with the caption [translation] “For us, Tet is around the corner. For the old man it is far away.”

As part of the activation, OMO is working with Vietnam’s Ministry of Education & Learning, so that children from 60 elementary schools will design their own, colourful tickets for the 5000 travellers. The children will also have the opportunity to share stories of Tet and of people who are sometimes unable to see their families for the Festival.

===================================
Beta-Test_128
===================================

Aseem Puri, Global Business Director, Unilever explains: “Family reunion is one of the strongest, binding traditions of Tet. We wanted to build a story around this tradition, but also make it relevant to modern audiences in a currently less-than-buoyant economy. The story in the TVC, supported by the activation, is the perfect way to communicate these aspects, while also offering something tangible that truly reflects Tet’s sense of family and giving.”

 OMO Tet ticket drawing 1

Erick Rosa, ECD, Lowe Singapore adds: “Actually this was a wonderful opportunity to work closely with Vietnam’s traditions and implement an ambitious, inclusive activation idea. Tet is a poignant time of year for Vietnam’s city workers, and while we hope to have conveyed emotive qualities in the video, the overall outcome of the campaign is positive and genuine. We wanted to highlight an issue, but also in some way offer a solution to it.”

Srija Chatterjee, Regional Business Director, Lowe Singapore, says: “It was our aim to also add an educative aspect in this campaign, which could help nurture Tet’s compassionate qualities in children. You can see this in the little girl’s character in the TVC, and also we hope school children will have a chance to think about who they could give a nicely-drawn ticket to, and send them home for Tet.”

 OMO Tet ticket drawing 5

Registration for travel tickets will be communicated in partnership with Vietnam’s Industrial Zone Management Board and press.

OMO is part of the ‘Dirt is Good’ laundry brands idea, which is led globally by Lowe from Singapore.

Watch the Coming Home TVC here: https://www.youtube.com/watch?v=TQ1BzMGe10Y


About Lowe Singapore
Lowe Singapore is a truly multi-cultural agency that understands the complex communication challenges of our region.  It is one of the few agencies in Singapore that leads global communication for four brands and manages the Asia-Pacific work for many more, in addition to several large, local businesses. The agency works across categories from FMCG, retail, consumer durables, industrial, financial products and more.

www.lowesingapore.com

Lowe Singapore is part of Lowe and Partners, a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. Lowe and Partners is an integrated marketing communications network with global specialisms including expertise in digital with Lowe Profero, strategic activation and shopper marketing via Lowe Open, and one of the largest and most influential networks specialising in healthcare, ICC Lowe.

Lowe and Partners is consistently ranked among the most awarded creative and effectiveness agency networks in the world, and in 2013/2014 took home over 100 Effie awards, topping the annual Effie Index in terms of points per dollar revenue. Lowe and Partners is headquartered in London and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit us at www.loweandpartners.com or follow Lowe and Partners on Twitter @LoweandPartners and on Facebook.com/LoweandPartners.


About OMO
At Omo, we say that dirt is good!

It might sound unusual for a leading laundry brand, but there’s a good reason for our philosophy. Omo believes that dirt is the mark of adventure. It’s a sign that we are getting stuck in and learning from life.

Children don’t only learn by being taught. They learn by doing. Hands-on experience, discovery, and trial and error are vital to every child’s healthy and happy development.

Also sold as Persil, Skip, Breeze, Ala, Wisk, Surf and Rinso in some parts of the world, Omo has a unique technology that gives your family the freedom to get dirty, safe in the knowledge that Omo will remove those awkward stains.

For the full story of OMO, please visit:

http://www.unilever.com/brands-in-action/detail/Omo/292052/

 

===================================
About The Editor
About Ourshutterjourney.com
===================================

sgbanner===================================

Getty Images announces the most moving images of 2014 as voted by the public‏

==================================
Joby-Flash-Clamp
===================================

Originally Posted on Ourshutterjourney.com

Getty Images announces the most moving images of 2014 as voted by the public‏

2 - john moore

7th January 2015, Singapore – Powerful imagery of the Ebola epidemic in Liberia by award-winning Getty Images photographer John Moore was top of mind globally with his photos voted #1, #2 and #7 respectively.  Ebola is also the subject of the photo voted #10, taken by Reportage by Getty Images photographer Daniel Berehulak.

3 - Pierre Crom

Pierre Crom’s photo of the Air Malaysia passenger jet crash in Eastern Ukraine was voted #3, followed by Gokhan Sahin’s photo of Syrian Kurds battling IS to retain control of Kobani and Scott Olson’s photo of civil unrest in Ferguson, voted #4 and #5 respectively.

 1 - John Moore

Alexander Koerner’s extraordinary photo of Kiev protests was voted #6, while poignant images from the Getty Images archive were voted #8 and #9; Harry Borden’s portrait of Robin Williams and award-winning photographer Tom Stoddart’s photo of the Asian tsunami of 2004.

===================================
Beta-Test_128
===================================

A total of 294,219 votes were cast from 164 countries globally on photos included in Getty Images’ Year in Focus, an expert curation of the defining images and videos that encapsulate 2014’s most important moments in the world of news, sport, entertainment and archive anniversaries and obituaries.

View a short video showcasing the images of 2014 here and download the Year in Focus book from iTunes here.

About Getty Images
Getty Images is a world leader in visual communication, with over 180 million assets available through its premium content sitehttp://www.gettyimages.comand its leading stock content sitehttp://www.istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and content creators help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at http://www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.  For company news and announcements, visit press.gettyimages.com, and for the stories, innovation and inspiration behind our content, visit Stories & Trendshttp://stories.gettyimages.com. Find us on Facebook athttp://www.facebook.com/gettyimages and Twitter at https://twitter.com/GettyImages.

===================================
About The Editor
About Ourshutterjourney.com
===================================

sgbanner===================================

The SOPA 2015 Awards for Editorial Excellence Launches Call For Entries

==================================
Joby-Flash-Clamp
===================================

The SOPA 2015 Awards for Editorial Excellence Launches Call For Entries
2415-SopaAwards_2015_01.jpg

6th January 2015, Singapore via Hong, China – Entering its 17th year, The Society of Publishers in Asia (SOPA), an organization dedicated to best practices in professional publishing, announced the call for entries for the “SOPA 2015 Awards for Editorial Excellence”. The premier publishing awards represent the most outstanding journalistic accolade in Asia. Deadline for entries is February 26, 2015.

New judging criteria for the award category “Journalist of the Year” will be adopted, in which entries from Group A, B and C will be combined for judging resulting in only one winner. Journalist of the Year is designed to honor the journalist who has best demonstrated excellence in editorial achievement. Last year winner’s honor went to Mr. Todd Pitman of Associated Press.

The SOPA Awards highlight editorial excellence in both traditional and new media, and are designed to honor and encourage editorial vitality and innovation throughout the region, and welcome entries from English and Chinese-language publications for Asian journalism. The awards cover a broad range of categories reflecting Asia’s diverse geo-political environment and vibrant editorial scene.

“SOPA is a guardian of free press in Asia, where fine journalism often fights against powerful forces that seek to suppress its voice. The SOPA awards recognize enterprising journalism regardless of the size of the news organization that produces it or the medium in which it is published. It is a forum for the best reporting, writing, photographic and graphic design in publishing in Asia to gain deserved attention,” said Tom Leander, Chairman of the SOPA Editorial Awards Committee.

“SOPA also champions the entrepreneurial spirit of journalists and publishers in this lively and spirited industry across a region of immense cultural, political and economic diversity.”

The SOPA Awards’ judging panel includes journalists, designers and photo editors from the region’s leading newspapers, consumer and trade magazines, as well as notable academics from the journalism and media departments of prestigious universities.

Judging for the 2015 Awards will be conducted by a team of more than 100 international judges stationed across the globe. The Journalism & Media Studies Centre at The University of Hong Kong will again be the Awards Administrator and has been since 2011.

SOPA has started accepting entries for the 18 categories from publications and journalists across the region for the SOPA 2015 Awards. To encourage various entries from both large and small publications, entries are classified by circulation size and language type – either English or Chinese.

Entries can be submitted from now until 3pm February 26, 2015 at www.sopawards.com .

===================================
About The Editor
About Ourshutterjourney.com
===================================

sgbanner===================================

Indonesia in View Signals the Start of CASBAA’s 2015 Events Calendar

==================================
Joby-Flash-Clamp
===================================

Indonesia in View Signals the Start of CASBAA’s 2015 Events Calendar|

image001

6th January 2015, Singapore via Hong Kong – CASBAA’s calendar of events for 2015 officially begins with Indonesia in View taking place on Tuesday, January 20 at the Hotel Mulia Senayan in Jakarta.

“CASBAA is returning to Indonesia with a full scale event for the first time in nearly three years to re-examine the progress of the pay-TV industry in this dynamic region,” said Christopher Slaughter, CEO, CASBAA. “Indonesia is still a land of great opportunity for the multichannel TV market and this year’s forum will help our delegates gain a greater understanding of the business of broadcasting in the country.”

Television dominates the media landscape in Indonesia, with nearly 42 million TV households representing over 67% of the nearly 62 million total homes in the country. However, while FTA television is ubiquitous – including one Government owned station, 10 private stations with “national” coverage and more than 200 FTA stations with city or regional coverage – cable and satellite TV are still relatively small markets, with 4.4 million households in 2014, representing 11% household penetration.

To explore the nooks and crannies of the local industry, top level thought leaders from across all sectors of multichannel TV will share their knowledge and experiences working within the Indonesian broadcasting framework.

Among the many outstanding speakers expected from pay-TV leadership in Indonesia and abroad are Sutanto Hartono (President Director/CEO, PT. Elang Mahkota Teknologi), Dalton Tanonaka (CEO, The Indonesia Channel), Beatrice Lee (Managing Director, Asia-Pacific, MP & Silva), Edward Thesiger (CEO, Indonesia, GroupM), Deepak Mathur (Senior Vice President, SES), Joe Welch (SVP, Government Relations, Asia, 21st Century Fox), Neil Gane (Senior Operations Executive, MPAA), David Khim (CEO, Viva Sky), and many others.

Providing an indispensable market overview of Indonesia, the forum will cover a number of important topics including the development of the Indonesian pay-TV industry, sports programming in the country, Indonesian content for the world, advertising rules and the advertising market in Indonesian pay-TV, and much more!

Corporate partners for Indonesia in View 2015 include Presenting Sponsor SES, Supporting Sponsor Tata Communications and Sponsors ABS, Irdeto, MEASAT and SmartCast.

For more information about Indonesia in View 2015 and to register for tickets, please visit http://www.casbaa.com/events/events-calendar/details/496-indonesia-in-view-2015.

About CASBAA

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

http://www.casbaa.com

===================================
About The Editor
About Ourshutterjourney.com
===================================

sgbanner===================================