Richard Tsang is Featured in PRWeek’s 2015 Global Power Book Top 500 Most Influential Professionals in the PR World

Tokina 11-20-New

Richard Tsang is Featured in PRWeek’s 2015 Global Power Book Top 500 Most Influential Professionals in the PR World – The only agency owner in Hong Kong to be listed

HONG KONG, CHINA – Media OutReach – 25 June 2015 – Strategic Public Relations Group(“SPRG” or the “Group”), one of the largest public relations networks in Asia, is pleased to announce that Mr Richard Tsang, Chairman of SPRG, has been included in “PRWeek’s 2015 Global Power Book”, which outlines the top 500 most influential professionals in the PR world. Richard becomes the only agency owner in Hong Kong to be included in the listing. His accomplishments and contributions to the industry have therefore been recognised by PRWeek once again, having been included in the “Asia Power List 2014 – The 50 Most Influential People in PR”.

Richard is an investor relations/PR veteran with over 25 years of industry experience in Asia. At the age of 29, he founded a boutique consultancy specialising in financial communications in Hong Kong. Under Richard’s leadership, SPRG successfully branched out, becoming an integrated public relations group with 300 professionals working from nine offices in Hong Kong, Beijing, Shanghai, Guangzhou, Taiwan, Singapore and Malaysia.  Within 20 years time, SPRGhas transformed into an award-winning agency.


Richard is a frequent speaker at international forums and seminars, offering his insights on a wide range of topics, including investor relations, brand communications and marketing, reputation management, media relations, and issues and crisis management.  In so doing, he has helped raise the stature of the PR industry.  

Correspondingly, Richard has been honoured with over 10 accolades in recognition of his professionalism.  He was the winner of the 2003 “Young Entrepreneur Award”, a constituent of the DHL/SCMP Hong Kong Business Awards; a recipient of “The Excellence in Achievement of World Chinese Youth Entrepreneurs 2009″ title from the Yazhou Zhoukan and World Federation of Chinese Entrepreneurs Organisation; and awardee of the 2012 Asia-Pacific SABRE Award for“Outstanding Individual Achievement”, becoming the first Chinese individual to receive such distinction.

Indicative of his positive impact on the communications industry and business community as a whole, Richard has been elected Incoming Chairman of Public Relations Organisation International (“PROI Worldwide”), and will be leading the world’s largest independent PR network from 2016 to2018.  Aside from this important chairmanship, he also holds over 50 board, committee and advisory positions in the business, education, religion and social welfare spheres.


“I am deeply honoured to be featured in PRWeek’s 2015 Global Power Book.  Having been in the business for 25 years now, I feel I have an obligation to foster the development of theindustry by promoting best practices and helping enhance the professionalism of public relations and communications.  Consequently, aside from sitting on various boards, I also allocate time to groom the next generation of PR professionals by serving as a part-time lecturer at The Chinese University of Hong Kong — a personal commitment that dates back to 1994,” Richard remarked.  He added, “Most recently, I have set up a not-for-profit organisation to fully utilise our connections and social networks; linking up corporations, NGOs and volunteer workers to help the underprivileged.”

About Strategic Public Relations Group

Strategic Public Relations Group (SPRG) is one of the largest public relations networks in Asia and the largest public relations consultancy in Hong Kong.

SPRG is an integrated public relations group and an investor relations and financial communications specialist. It has 300 professionals working from nine offices in the region.

Through its own offices and affiliation with a global public relations network, SPRG can assist clients to access more than 110 cities around the world. The World PR Report ranks SPRG plus the other 74 global independent agencies within PROI Worldwide as the 5th largest network in the world by net fee income.


About The Editor



Ruder Finn Wins 2015 Gold PR Week Award for Greater China Consultancy of the Year‏

Tokina 11-20-New

Ruder Finn Wins 2015 Gold PR Week Award for Greater China Consultancy of the Year‏

Photo: A Golden Victory: Ruder Finn China and Hong Teams Celebrating Winning PR Week’s 2015 Greater China Consultancy of the Year

25th June 2015, SHANGHAI, CHINA – Ruder Finn Asia( won the PR Week Gold Award for Greater China PR Consultancy of the Year at the PR Week Awards Ceremony held in Hong Kong on 18 June, 2015. In a highly competitive category, which saw numerous major public relations firms submit entries, the judges recognised Ruder Finn’s work, people and performance in awarding Gold in the category. Ruder Finn also scored two Bronze Awards on the evening. In Singapore, Ruder Finn won Bronze for Media Relations Campaign of the Year for GrabTaxi “Rides Made Awesome” and in Guangzhou won Bronze for Best Use of Broadcast/Video for Cotton Council International for “‘Mian is’ Touch of Cotton, Touch of True Me”.


Gary Scattergood, Editor of PR Week, said today, “This category saw every major international firm in China submit entries and we congratulate Ruder Finn Asia on their victory. The firm has had a good year and this performance was recognised by the judging panel formed of both consultancy and client-side representatives. We wish them all the best as PR Week’s Gold Winner of Greater China PR Consultancy for 2015.”

The PR Week Gold win marks another high point in a record-breaking year for Ruder Finn which saw the firm achieve five #1 market rankings in Greater China in the R3 Worldwide China PR Scope 2015 research ( Ruder Finn was ranked by client-side marketers as the #1 PR firm in China across the priority business and performance categories of “Contribution to Business Growth”, “Client Performance”, “Market Insight”, “Breakthrough Thinking” and “Campaign Effectiveness” in the R3 Worldwide study. In addition to five #1 rankings and increasing client satisfaction scores, Ruder Finn China also showed financial, client, new business and operational success in 2014 with year-on-year revenues increasing by 10% and profits by 42%. Ruder Finn China today employs 250 people and the firm’s largest clients include Volkswagen Group China, Cartier, Sanofi, Michelin, Hermès, Longines, Omron, Bosch and British Columbia. A significant portfolio of new client wins has also driven business outperformance, including Alibaba, Shanghai Disney Resort, De Beers, Michael Kors, Richemont, Blancpain and Watches and Wonders.


Elan Shou, SVP and Managing Director of Ruder Finn Greater China said today, “This is a wonderful result and it feels great to be the Gold Winner of PR Week’s 2015 Greater China PR Consultancy of the Year! This is a win for everybody — all of our team. Every day we strive to deliver great work, passion and commitment and this has now been recognised in these important industry Awards.”

Photo: A Golden Victory: Ruder Finn China and Hong Teams Celebrating Winning PR Week’s 2015 Greater China Consultancy of the Year

Jean-Michel Dumont, Chairman of Ruder Finn Asia said today, “This is a huge win for us and marks an extraordinary journey building our Greater China business into a powerhouse of clients, talent, creativity and financial performance. We have built a business that can now be accurately defined as the Gold Standard for our industry in Greater China. The Award is a reflection of the outstanding work our China team does, day in, day out. Our people are constantly proving themselves and doing better and better work.”


Kathy Bloomgarden, Global CEO of Ruder Finn, said, “Ruder Finn Asia has truly set the bar for PR performance in Greater China with unparalleled results in one of the world’s most important and dynamic markets. This incredible honor is a testament to our global commitment to progressing innovative communications in China, with the best creative ideas, superb client service and meaningful results — focused on truly making an impact for our clients.”

Ruder Finn Overview
Ruder Finn ( is a US$75 million global public relations consultancy, with dual headquarters in New York and Beijing and ten additional offices in North America, Europe and Asia-Pacific. The firm closed 2014 with a 17% global revenue increase (24% in the US), its second consecutive year of double-digit growth with 86% of 2014 revenues from multinational clients. Founded in Asia-Pacific in 1989, Ruder Finn Asia has grown at an average of 25 per cent every year since 2000 and has offices in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, Mumbai, New Delhi and Bangalore. With close to 330 staff in Asia-Pacific, and 250 in China, the firm is represented across all other regional markets through a network of high quality affiliates. Delivering award-winning innovative, strategic public relations campaigns, Ruder Finn Asia’s key clients include Emirates, Jumeirah, Cartier, Volkswagen Group, Sanofi, Daiichi Sankyo, L’Oréal, Omron, Hermès, GSK, Cotton Inc, Bang & Olufsen, Michelin and leading brands from the Kering, LVMH and Richemont Groups.

About The Editor



Ebizo Ichikawa XI Returns to Singapore

Tokina 11-20-New

Ebizo Ichikawa XI Returns to Singapore
with Japan Theatre 2015 to Revive One of Kabuki‘s Greatest Plays‏

Ebizo Ichikawa XI © Shunsuke Sakai

23rd June 2015, Singapore – First performed in 1699, Uwanari  is one of the famed Kabuki Jūhachiban, a set of eighteen kabuki plays that epitomise the Ichikawa family’s acting style. Uwanari, meaning “second wife” or “jealousy”, is a torrid tale of jealousy, hate, and love, wherein a jilted wife revenges herself against her ex-husband and his new wife. Passions will flare and dark schemes will bloom in this riveting play.

Along with Uwanari, Ebizo Ichikawa XI will also be debuting a brand new piece in Singapore, Mimasu Kuruwa no Kasauri, a piece about an umbrella seller who charms passers-by with his fine wares and irresistable charisma. When confronted by ruffians who attempt to extort him, the umbrella seller reveals himself to be Ishikawa Goemon, Japan’s greatest thief and outlaw. In a dazzling display of athleticism, he soundly beats the thugs and is lauded as a hero by the entire district.


This October, audiences will not only be amazed and delighted by one of Japan’s best living kabuki practitioners, but will also have the opportunity to witness kabuki history being made.

Tickets for Japan Theatre 2015 will go on sale on 11 July 2015 through Marina Bay Sands (, for S$89, S$115, S$145, S$185 and S$350 (VIP).




17 October 2015 — Saturday

3pm & 7:30pm

18 October 2015 — Sunday



About EMS Entertainment
EMS Entertainment is the leading global creator of high-quality interactive exhibitions, family entertainment and live stage productions. For more than two decades EMS Entertainment has specialized on emotional brand building by transforming new and existing brands into immersive, educational, interactive and entertaining experiences that travel the world.

About The Editor




Tokina 11-20-New


Lifeitme MasterChef Asia_Judges
Photo: The Panel L-R – Audra Morrice, Susur Lee & Bruno Ménard.

03rd June 2015 (Originally Released on 26th May 2015), Singapore – A+E Networks® Asia announced today a line-up of judges for the inaugural season of MasterChef Asia.  The panel includes Hong Kong-born, culinary genius Susur Lee; 3-Michelin Starred chef Bruno Ménard; and culinary TV personality and Singapore-born, Audra Morrice, a MasterChef Australia finalist.

Lifetime MasterChef Asia_Susur
Photo: Susur Lee.

Susur Lee has been referred to as the “Father of Fusion” and has won numerous culinary awards including Food and Wine magazine’s “Ten Chefs of the Millenium” and the 5-Star Diamond award from the American Academy of Hospitality Sciences.  He is the owner-chef of four highly-rated restaurants in Canada including LEE, Luckee, Bent and LEE Kitchen in Toronto, as well as TungLok Heen in Singapore.  For 20 years, he has been the Executive Consulting Chef for the TungLok Group, which owns over 40 restaurants in Asia.

Lifetime MasterChef Asia_Bruno
Photo: Chef Bruno Ménard

Chef Bruno Ménard earned 3 Michelin Stars at L’Osier, a Tokyo-based restaurant that has been voted one of the top French restaurants outside of France.  Bruno has spent 20 years establishing some of the best restaurants in Asia and currently runs a top-tier culinary consulting firm in Singapore.  He was born in France to a chocolatier father and a patissier grandfather.  He brings to the show deep culinary expertise and an unparalleled passion and energy for gastronomy.


Lifetime MasterChef Asia_Audra
Photo: Audra Morrice

Audra Morrice has been described as the next Martha Stewart of Asia.  Her success on MasterChef Australia cemented her career in food and launched her into the world of culinary TV.  Audra owns a successful catering business, hosts pop-up restaurant events and conducts South East Asian cooking classes.  She will publish her highly anticipated cookbook and launch her own range of artisanal food products.  Born in Singapore of Indian and Chinese descent, Audra is currently based in Australia.

MasterChef Asia underlines our commitment to creating world-class programming on Lifetime for audiences across Asia,” said Prem Kamath, Deputy Managing Director, Asia-Pacific, A+E Networks Asia.  “We’re thrilled to align with such an accomplished and celebrated team of chef judges who also have deep Asian roots.”

MasterChef Asia’s 15-episode series will feature aspiring home-cooks from China, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

“We considered many chefs from around Asia and overseas to find the right combination of knowledge, passion, charisma and warmth,” said Michele Schofield, Senior Vice President, Programming & Production, A+E Networks Asia.  “Susur brings stellar Asian food expertise and extensive technical knowledge, while Bruno has undisputed Michelin-rated credentials based in classic French cuisine.  Audra’s cooking is rooted in South Asian cuisine as well as pastry; she has a unique relatability to the contestants and is testament to the opportunity that MasterChef offers home cooks.”

MasterChef Asia is being produced in Singapore and is set to air in 2015.  Season 1 is presented by the Singapore Tourism Board and Knorr, in association with Panasonic, Changi Airport Group and Carlton Hotel Singapore.

Based on an original format by Franc Roddam and represented internationally by Endemol Shine Group, MasterChef is the most travelled food format in the world having sold to 52 territories and counting.

About Lifetime®
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.


About A+E Networks®
A+E Networks® is one of the world’s leading media companies and America’s second largest cable television network. A+E Networks’ channels are watched all over the world, reaching more than 330 million subscribers in over 200 territories. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation. Its networks and divisions include A&E®, Lifetime®, HISTORY®, LMN®, bio.®, H2™, HISTORY en Español™, LRW®, Crime + Investigation™, Military HISTORY®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital®, and A+E Networks Consumer Products®.

Endemol Shine Group is the new joint venture bringing together Endemol, Shine and CORE Media, to create a global content creator, producer and distributor with a portfolio of international hits including American IdolBig BrotherBlack MirrorBroadchurch, Bron/Broen, Deal or No DealGrantchesterMan vs. Food, MasterChefMr. BeanOne Born Every MinutePeaky BlindersSo You Think You Can DanceThe Biggest LoserThe FallThe Money DropWipeout, and many more.

21st Century Fox and funds managed by affiliates of Apollo Global Management, LLC jointly manage Endemol Shine Group, with each owning 50 per cent. CORE Media continues to retain its own capital structure within the new joint venture. 

Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres; coupled with digital, gaming, and distribution operations.

About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. For more information, please visit


About Knorr
In 1838, Carl Heinrich Knorr moved to the German city of Heilbronn where he opened a factory and experimented with food drying techniques in order to preserve and guarantee quality, flavour and freshness.

Over time, Knorr has built on Carl Heinrich Knorr’s innovation legacy from the advent of the stock cube in 1910, to stock pots and bake-in-bags over the 21st century. Today, Knorr still defines itself by those same high standards of quality, flavour and freshness. Knorr is one of the world’s largest food brands, sold in more than 87 countries around the world. Based in Heilbronn, Germany, Knorr is Unilever’s largest brand, with a yearly sales value of 4 billion Euros.

At Knorr, we are dedicated to delivering great tasting products. Iconic bouillon cubes and soups are at the heart of the brand. Knorr chefs are culinary experts and creators of Knorr products. Knorr employs over 300 chefs representing over 48 nationalities and is one of the biggest employers of professional chefs worldwide. We are committed to a sustainable future through sourcing agricultural ingredients responsibly and building sustainable practices. As part of the Unilever Sustainable Living Plan, Knorr has committed to source 100% of their agricultural ingredients sustainably by 2020.

For more information about Unilever and its brands, please visit

About Panasonic Asia Pacific
Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the South East Asia and Pacific (APAC) region. The company focuses on promoting its Business-to-Business portfolio, such as in the field of energy solutions, whilst maintaining solid Business-to-Consumer growth, in line with the group’s global direction.

The region has 45 manufacturing sites, which hold as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business. Based in Singapore, Panasonic Asia Pacific regional headquarter encourages locally-initiated energy solutions partnerships and businesses. In this fiscal year, the headquarters will also strengthen the company’s foothold in emerging markets. Panasonic Asia Pacific will continue to promote green innovation and reduce its regional carbon dioxide emissions footprint in support of Panasonic’s global eco initiatives.

About Changi Airport Group
Changi Airport Group (Singapore) Pte Ltd (CAG) ( was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages foreign airports.

Changi Airport is the world’s sixth busiest airport for international traffic. It served a record 54.1 million passengers from around the globe in 2014. More than 350 retail stores and 160 F&B outlets are situated across three terminals to cater to passengers and visitors. With over 100 airlines providing connectivity to 300 cities worldwide, Changi Airport handles about 6,600 flights every week, or about one every 90 seconds.

About Carlton Hotel Singapore
Carlton Hotel Singapore is the largest independent hotel in Singapore that combines international standards with exceptional service and local charm. Carlton Hotel offers 940 well-appointed rooms with 13 function rooms, award-winning Wah Lok Cantonese restaurant, all-day dining Café Mosaic, Tuxedo Cafe & Pâtisserie, Gravity Bar, a gym and swimming pool. Every part of the hotel experience is crafted to celebrate modern Singapore and dedicated to the comfort of our guests.

Visit for more information. Find us on Facebook!

About The Editor



Samsung Ranked No. 1 Brand in Asia

Tokina 11-20-New

Samsung Ranked No. 1 Brand in Asia
Campaign Asia-Pacific Launches Asia’s Top 1000 Brands report 2015



02nd June 2015, HONG KONG, CHINA – While Samsung’s sales may be under pressure, its reputation in Asia is holding up. Campaign Asia-Pacific‘s study shows, without question, Asia trusts the Samsung brand.

The major electronics maker once again claims the top spot in Asia’s Top 1000 Brandsreport from Campaign Asia-Pacific in collaboration with global information and insights company, Nielsen. The annual survey is the biggest and most influential of its kind, revealing which brands consumers value the most across the region.

Beyond the headline of Samsung’s hold on the top spot, there is an overall trend in this year’s ranking of luxury names falling almost across the board. In Asia this may be one of the biggest signifiers of an emerging markets becoming more mature — it could also signal the end of a luxury boom that seemed to have no end in sight.


Asia’s Top 1000 Brands for 2015 also shows a rise in stature for many local Asia brands. Vietnam Air surged 87 places; Jollibee jumped almost 60 places; Softbank called in a 74 spot climb; and China’s Mengniu Dairy made a respectable leap of more than 100 places up in the ranking.

“This looks like the start of Asia’s brands growing from local heroes into regional giants and eventually onto multinational status,” said Jason Wincuinas, Managing Editor atCampaign Asia-Pacific.

A worrying sign for one of the world’s most well know and richest brands is a slightly slumping reputation in Asia. Apple fell (AGAIN!) this year, so while the company might be racking up a cash horde, Asia’s consumers are starting to show some fatigue. “This could also be interpreted as following the general trend of slumping luxury reputations,” Wincuinas adds.

The one name that has really bucked the trend of lowering luxury attractiveness is Chanel, which held its number nine place in the ranking again this year — and if the lines outside its stores in Hong Kong are any indication — that reputationlooks like it could be solid for another year.


Names like Samsung, Honda and Sony have global recognition and you’d expect to find them on any ranking of top brands. But for Campaign’s ranking you’ll also find local heroes, such as Watsons, Lotte or Air Asia making it into the top 50 or top 25 of our ranking.

“Actually I shouldn’t even call it ‘our ranking’; this is Asia’s ranking,” Wincuinas emphasised.  

“These are the brands the people all across Asia have told us are the best in their minds. And home-grown Asian ones are there alongside big global names like Coke or Nike. So the region’s overall recognition of brands that were once unique to just one market is definitely increasing.  Lenovo is one that ran up the charts by more than 20 spaces this year to land just short of the top 50; and its been making a charge forward for several years now. This was a company that was once little more than a contract manufacturer in China. Now it’s quickly becoming one of the most recognized brands in the world. That’s a fantastic story to find in the ranking and there is certainly more like that. WeChat is a name that didn’t even register outside China a couple years ago, now it’s making its way up the ranking too. Xiaomi is another. This measure of brand strength in Asia is more than a matter of marketing; it’s a cultural shift that’s bringing more of Asia to the world’s main stage.”


In its 12th year running, Asia’s Top 1000 Brands aggregates data from an online survey that Campaign Asia-Pacific and Nielsen developed together. The report incorporates consumers in 13 key regional markets across Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam. To be representative of market populations, survey quotas target age, gender and monthly household income.

As one of the regions’s most anticipated top-of-mind brand studies, it encompasses 14 major categories (alcohol, financial services, automotive, retail, restaurants, food, beverage, consumer electronics, computer hardware, computer software, courier services, media and telecommunications, travel and leisure, and household and personal care) and 73 sub-categories.

Milo: jumped 143 places to reach #72 The brand created localised products for fast-growing markets, such as Milo ‘more malt, more milk’ in the Philippines and the ‘3-in-1 Easy Cool’ product in Malaysia and Singapore.

Acer: moved 45 spots to reach #78 At the end of 2014, Acer reviewed its global advertising, which on agency, Mother, had led since 2012, and now uses a series of local shops.

New Balance rose 144 places to #351; Hyatt +28; Asiana +68

Singapore Airlines: slumped 20 place to #83 The airline faces tough competition from younger competitors such as Emirates, Qatar and Etihad (although SIA still tops the full-service airline sub-category).

Louis Vuitton: fell 11 spots to #49 Popularity has dwindled among core Chinese target audience, particularly Chinese travellers. 

Omega fell 43 places to #235; Porsche slumped 26 spots to #344

As a ranking derived from consumer attitudes, Campaign Asia-Pacific’s Top 1000 is the clearest measure of brand image in Asia. The names appearing on this list represent the labels, products and services that are most prominent in the minds of consumers across the region. That represents more than half of the world’s population, which is part of why this ranking is so significant even on a global scale.

The brands that make Campaign’s list are mostly global companies but many are local to Asia’s individual markets. All have put a firm mark on the memories, purses and wallets of the whole of Asia. These are the companies people think about, talk about and buy from. But it’s more than a popularity contest; it’s also a critical brand-health check.

Aside from identifying the top brands, the full study available in print and online versions of the magazine, also features expert analysis to help identify key commercial trends affecting brands across the region and in individual markets.

 About Campaign Asia-Pacific

Campaign Asia-Pacific provides insights and intelligence into ideas, work and the personalities shaping the region’s marketing communications industry. It dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world across different multi-media channels.

About Haymarket
A truly global company, Haymarket publishes magazines, brochures, websites and digital content in 42 countries, working with 80 partner publishers in 29 different languages.

About Nielsen
Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit

About The Editor