Forever 21 and Mediakeys create a fashion event in your city: from the US to Europe and now to Asia.

15th Feb 2012 – Mediakeys has been appointed by Forever 21 HQ in Los Angeles to orchestrate Forever 21 flagship stores openings oversea:  after several cities in Europe, Mediakeys broadcast Forever 21 campaigns on the Asian market with Hong Kong opening as a start.



Media strategy
Mediakeys created and plan “tailor-made” solutions in the following cities: Vienna, Antwerp, Brussels, Barcelona, Hong Kong and more recently in Paris, using a mix of spectacular sites and networks to combine impact and repetition – as well as local medias like radio and cinema for a local print: creating a very frenetic effect all over the world and turning shop openings into a real worldwide fashion events.


The main objective of the fashion brand was to present the arrival of Forever 21 overseas as an exclusive event to efficiently increase the brand awareness and drive as much traffic as possible to the store.

As a full service international agency, Mediakeys also handled the creative adaptation for the whole campaign including production of radio and cinema spots.

Media plan
As an example, in Hong Kong Mediakeys organized a very impactful coverage with a strategic MTR Causeway Bay domination located at the exit of the station and just in front of the store, 20 Emperor bus wraps and a very noticed tramsmart at Yee Wo Street.  The reach was estimated to 445 000 daily eye contacts.

In Paris, Mediakeys broadcasted regional radio spots, tactical cinema advertising, regional print with free daily newspapers as well as OOH in Forever 21 mall and local transportations.

Always taking into account local specificities to put into action global media bias.

Mediakeys challenge
Paul Cahierre, President of Mediakeys, said: “Our team has demonstrated its knowledge of the local markets and capacity to broadcast adapted and effective communication campaigns: worldwide and in a very short notice. A real challenge that we met thanks to our very flexible structure and a good/ reactive relationship with our client in Los Angeles”.

Playboy – Playful Campaigns Around the World – Part II

This is the follow up to Part 1. Today we take a look at Playboy’s OOH campaigns. (Out-Of-Home aka Outdoor advertising).

The first OOH ad below was the creative use of a fabric material that will become semi-transparent whenever it rains or got wet. So when it is dry, it arouses the curiosity of men (of course)


And the best deal have to be after the rain. Because the material allows more transparent views of what’s behind.
Lolz. See below.

Below is another campaign targeting at night crowd where this billboard is located. The lights are positioned in such a manner that when it shone onto the carefully chosen skin tone background, it created a visual illusion from far, do you see what I saw?

The below OOH campaign uses another proven format – the floor sticker. It has the graphic of a woman’s reflection from down up. (The international term is “Upskirt”). Such clever use of location created an impact to the intended consumers.

Lastly we end this series on Playboy, we take a look at other “below the line” advertising used by the brand. Below, you will see a giant beach towel designed to the like of a Playboy Magazine cover. And the user, supposedly a female, will be in a bikini and sunbathing in the center of the towel. A view from the top or far side reviews the user to be the cover girl for the magazine!

Clever!

Playboy – Playful Campaigns Around the World – Part I

Today, we look at creative advertising campaigns from a world wide renowed adult entertainment company – Playboy.

While advertising porn is mostly illegal in many countries, we take a candid look at how creative agencies gets around the law and still have their way (or the client’s).

First, we take a look at a print ad from Playboy below. It sort of round off the evolution of adult porn through the decades. Using the simple concept of the “before and thereafter”, a pen scribble the trend of female pubic hair back then and today (time of printing). More reading up on the net reveals men does love a bush back in the 70s and the later generation of men loves a clean and trimmed patch. Though the ad is simple, it is certainly evocative and does portrays the truth correctly. Like all signature Playboy ads, the familar logo at the bottom right simply creates the desired branding effect on this ad!

Next we have another ad creative which the ad agency employs the use of visual tricks. Using angles and color saturations on a simple computer mouse and a lady’s fingers, the final visual creative a false view of a woman spreading her you-know-what. This ad has successfully fooled millions of men (or gotten the attention) and has successfully created an impact for the brand. Playboy reinforced their branding as a “fun” and “naughty” adult brand with this campaign.

Below, we have another ad creative from Playboy which again, uses a traditional-but-proven formula. Text.
The ad says “Who Says That  Men Don’t Like Reading ?” and a quick second glance will reveals all the letters are made up of Playboy models (Naked of Course!)! This ad is to promote the printed magazine version of the brand. And I think the agency got it right for every picture (I mean the words). 

The next ad creative we see below had taken a different approach (please bear in mind all the ads featured in this article are plucked from all over the world). While most of the printed ads are marketing the magazine, this ad is promoting the brand’s website and to direct traffic to the online platform. Using a pair of graphic hands which itself says “cyber”, both hands were positioned in such a way that a typical naked Playboy model’s boobs might be touched by a pair of hands (the graphic hands) of a hunk.  This ad also allows “creative readers” to start drawing out that fantasies on the printed page. Fun right?

The next print ad we are going to see is promoting the Brand’s Channel. Well, another simple but powerful feat here by the ad agency. There’s this saying about “Fast Cars & Hot Chicks” that the 2 will always be together. The ad uses a super car and then have a TV placed on the bonnet, switched on and playing a naked Playboy model in it. Crudely but effectively brings across the theme (or the so-saying)!

Playboy shows their support against animal abuse and in support of PETA, came out with the below ads.
I will leave the rest to you to figure out why this ad was made this way. 🙂

Last but not least, I found an ad copy online which is campaigning against Porn. This ad creative was claimed by many netizens that it originated from UAE. While I do not understand Arabic text, many had claimed that this ad is a campaign by the UAE Agency that drives “Say No To Porn”. And taking the offensive, the agency used an adaptation (or out of convenience) of the Playboy’s signature Bunny Head and created this ad. I hope Playboy did not take offence though. 

I shall return soon with Playboy’s OOH campaigns with more interesting details.

Meantime, have fun!

Burger King – Real Big Burgers

Before I start, I am taking this chance to inform all readers that the "Sex In Advertising" Series will return very soon.

The last series I featured 29 advertisements and if you like it, then be prepared for the coming 62 advertisements that I’ve lined up.

Guaranteed to blow your mind away.

Look out for it.
—————————————————————-

Today we have a creative from Burger King.

A little "extreme" on the treatment but the message is clear and direct.

What do you think of this creative?

burgerkingad.jpg picture by Viviobluerex

_______________________________________________________________
UPCOMING EVENTS!

ooh_logo.gif picture by Viviobluerex
Asia
Pacific Out-of-Home Media Convention 2009
For details, Please Visit :
http://media-owners.spaces.live.com/blog/cns!21C7BA9179DCBDDE!2179.entry
HOF09.jpg picture by Viviobluerex
The Singapore Advertising Hall of Fame 2009
For details, Please Visit :
http://media-owners.spaces.live.com/blog/cns!21C7BA9179DCBDDE!2235.entry

ann_04.gif picture by Viviobluerex
Ad Asia 2009
For details, Please Visit :
http://media-owners.spaces.live.com/blog/cns!21C7BA9179DCBDDE!2202.entry

OTHERS

Join MediaCorp Alumni Singapore Today!
For details, Please Visit :
http://www.facebook.com/group.php?gid=116779294828
________________________________________________________
Click The Below Link Please
http://alphainventions.com/

Big Impact Using Simple Ideas.

Sometimes all it takes is a simple idea to create a big impact.

Just like the below Pepsi ad that I found.

ua2.jpg picture by Viviobluerex

 
_______________________________________________________________
UPCOMING EVENTS!

ooh_logo.gif picture by Viviobluerex
Asia
Pacific Out-of-Home Media Convention 2009
For details, Please Visit :
http://media-owners.spaces.live.com/blog/cns!21C7BA9179DCBDDE!2179.entry
HOF09.jpg picture by Viviobluerex
The Singapore Advertising Hall of Fame 2009
For details, Please Visit :
http://media-owners.spaces.live.com/blog/cns!21C7BA9179DCBDDE!2235.entry

ann_04.gif picture by Viviobluerex
Ad Asia 2009
For details, Please Visit :
http://media-owners.spaces.live.com/blog/cns!21C7BA9179DCBDDE!2202.entry

OTHERS

Join MediaCorp Alumni Singapore Today!
For details, Please Visit :
http://www.facebook.com/group.php?gid=116779294828
________________________________________________________
Click The Below Link Please
http://alphainventions.com/

Go Vegetarian! Nice Creatives PETA


PETA – People for Ethical Treatment of Animals has rolled out very creative creatives over the years to encourage the public to go Vegetarian.

Their ads are very artistically done, everytime. Take a look at some of the ads (with Artistes) by PETA and some ads from other Vegetarian Organizations.

SpicyIsabel.jpg picture by Viviobluerex
*Isabel Roces

petaasia-ads-maggieq.jpg picture by Viviobluerex
*Maggie Q

sophie-monk-naked.jpg picture by Viviobluerex
*Sophie Monk

petaasia-ads.jpg picture by Viviobluerex
*Another one from Maggie Q

Vege-1.jpg picture by Viviobluerex
* Alyssa Milano

pam_peta.jpg picture by Viviobluerex
*Pamela Anderson

AliciaVege.jpg picture by Viviobluerex
*Alicia Silverstone

PetaVegChick.jpg picture by Viviobluerex
* Ben Taylor
PetaVege.jpg picture by Viviobluerex
*Another nice one from PETA

Below pics are from other vegetarian sites….
VegeHuman.jpg picture by Viviobluerex

Vegetaria.jpg picture by Viviobluerex

Well, nice ads isn’t it?

Be Kind To Animals.
…..Animal are Delicious!
______________________________________________
On Singapore Roads
* Met 9 Road Idiots Since my last Blog.
* Total 1430 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
Technorati Profile
Add to Technorati Favorites
Free Traffic Tools!
http://www.free1000000clicks.com/?Turbo130
http://alphainventions.com/