Sex In Advertising Series II – Part 10 JBS Men’s Underwear

JBS was featured on the last series, I decided to bring back and post the complete collection of JBS’s advertisement creatives.

JBS Men’s Underwear had been on the same theme for the longest time. But it is a working formula and guess what, the men love it.

Let’s take a look at the below creatives.

1) Holy Fetish – JBS’s underwear is so irresistible even people in the faith sinned over it as portrayed below with an amost naked nun smelling an "used" JBS underwear. I am sure this creative below surely got some religious groups jumping.  

nonne_1280x1024.jpg picture by Viviobluerex

2) Maid Fetish – A maid is cleaning her master’s room then the maid found a soiled JBS underwear in the master bedroom. Since JBS’s underwear is such a puller,  instead of doing her housework, she started stripping and…………….. I wonder if her master farts a lot…
mens.jpg picture by Viviobluerex

3) The Drunk – Men drinks a lot. In the below creative, JBS is selling masculine culture, something that men usually does. Watching TV in a top and just (JBS) underwear with beer cans spewed all over the couch but the twist is, the model is a pretty female instead of a burly men. Wear JBS and be manly.
men3.jpg picture by Viviobluerex

4) JBS Boxer – The below creative is meant for the JBS’s Boxer underwear. Portraying a typical shaving session, a female model is used,
men2.jpg picture by Viviobluerex

5) American Football or Rugby is a game that is very "Man". How about a female model wearing JBS in the men’s locker room?
men1.jpg picture by Viviobluerex

6) Can anything be more manly than Dumbbells?  
jbs_bodybuilder.jpg picture by Viviobluerex

7) Motorcycle Mechanic – OOh.. Enough said.
jbs_bike.jpg picture by Viviobluerex

8) The Cage Fightdown – I kinda find this creative a tad spooky.
jbs-cage.jpg picture by Viviobluerex

9) Men do read magazines in toilet.
JBSmensUnderwearCODenmark.jpg picture by Viviobluerex

10) Fetish in Office? Its only 3.20pm.
JBSMM.jpg picture by Viviobluerex

11) Men love to Blast Music. They really do.
JBS-Mens-Underwear.jpg picture by Viviobluerex

12) Well, this creative was featured in the first series. Look carefully at the creative and tell me where the "man" part is portrayed.
JBSM.jpg picture by Viviobluerex

13) Nurse Porn – Men’s Fantasy? Check out Google’s Image search.
insomnie_46d78a5a06c00.jpg picture by Viviobluerex

 
14) Beer In Cornflakes – Now, that’s Men!
JBS2.jpg picture by Viviobluerex
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Sex In Advertising Series II – Part 9 ToeSox

 
Toesox used a naked yoga instructor for this advertisement creative.

Now, tell me the truth, what are you really looking at?

picture-448.jpg picture by Viviobluerex
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Sex In Advertising Series II – Part 8 Gucci

 
How about some pubic hair that comes in the form of Gucci’s logo?

Has Gucci went too far to portray their female appeal?

I pity the model though. I wonder how much does Gucci pays the model to let them shaved the famous "G" on the "G".

Hope it is well worth it. lol.

sexadvertisinggucci.jpg picture by Viviobluerex

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IAS & Eyeka Brings Multiple Entries to HOF 2009 APAC Award

 
Dear Readers,

Sorry to interupt the series with this bulletin.
—————————————————————————-

 

IAS & Eyeka stir up creative juices across the region with multiple entries to first ‘Hall of Fame 2009 Asia Pacific Award’

                                      

Singapore, 24th September 2009 – The Advertising Hall of Fame Awards embraces the digital arena and steps confidently into its second decade with an exciting regional, new media award. In partnership with Eyeka—specialists in consumer engagement marketing campaigns—the ‘Most Promising New Media Creative In Asia Pacific’ Award has attracted the attention of over 200 regional creatives. Entries have been submitted from countries as diverse as Singapore, Australia, Indonesia, Philippines, Vietnam, Hongkong, Malaysia and India.

 

The Institute of Advertising Singapore (IAS) partnered with Eyeka in April 2009 to bring this dynamic new accolade to their esteemed programme. The award establishes the importance of recognising new media channels and their impact on the industry as it prepares to unearth and honor the region’s next creative talent from the digital world.

 

“This is an exciting time for The Hall of Fame Awards. Recognising and rewarding Asian talent is key in building a powerful Awards programme for the region.” said James Yip, Executive Advisor, IAS. ‘We understand the world of advertising is changing and we chose to embrace that challenge by creating a new award platform capable of generating wider reach.”

 

As moderator and exclusive new media partner for this award category, Eyeka has been accepting entries through their website (http://en.eyeka.asia/partner/advertising-awards)  for the last 4 months. During this time, the site provided an opportunity for the wider creative community to show peer support by rating their preferred view and will continue to host a regional showcase of entries and finalists before posting the winning entries.

 

Judging of entries will take place later this month. Eyeka has assembled a reputable jury comprising key creative players in the industry: Richard Bleasdale, Regional CEO, Asia Pacific/Iris; Steve Elrick, Regional Executive Creative Director/BBH; Leonardo O’Grady, Director, Sparkling Activation Platforms/Coca-Cola Asia Pacific; Emmanuel Sauquet, Director of Business Development, Asia Pacific/Google; Chris Schaumann, Global Advertising & Digital Lead, APAC | Greater China Region/Microsoft | WW CMG.

 

“The response of Eyeka’s vibrant community of creative consumers has been overwhelming,” said Alex Olmedo, Co-Founder and CEO of Eyeka Asia Pacific. “And we are looking forward to seeing some pretty exciting results when our esteemed judging panel take the reins later this month and announce the winners.”

 

The Gold Award winner will receive USD$5,000 plus airfare and two nights accomodation in Singapore where they will join the Republic’s most influential creative minds for a glittering Gala Dinner and Awards Presentation on November 25th 2009.

 

Shortlisted entries will be announced and can be viewed at www.ias.org.sg from September 28th 2009.

 

 

For more information, please contact:

Jennifer Goh

Executive Director

Institute of Advertising Singapore

Tel: (65) 6220 8382

Email: jennifer@ias.org.sg

www.ias.org.sg

 

Gaetane PRINSELAAR

Group Account Director

Eyeka Asia Pacifc Pte Ltd

M +65 9180 3575

Email: gaetane.prinselaar@eyeka.com

http://www.eyeka.asia

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Sex In Advertising Series II – Part 7 Caericcio

A ladies hairdresser, Caericcio took their advertisements from the hair on the head to the region below the belt.

Targeting at ladies, the creatives seems to directly (or indirectly) declares so. Use your imagination please.

 
I wonder how will they advertise to men should they one day start targeting at male customers.

sex-appeal-1.jpg picture by Viviobluerex

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