ACI Worldwide selects Bite for Asia Pacific communications

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ACI Worldwide selects Bite for Asia Pacific communications
Payments leader adds to expanding portfolio of finance technology clients

27th August 2014, Singapore, Sydney and New Delhi,  – Bite, which recently announced it will integrate into Next15 group sister agency Text100, today has added leading payments provider ACI Worldwide to its portfolio across Australia, Singapore and India. This new relationship complements Bite’s current regional portfolio which comprises of a diverse combination of innovative, disruptive and market-leading clients.

A global leader in the electronic payments space, ACI Worldwide’s suite of software powers more than 5,000 electronic payments for financial institutions, retailers and processors around the world. It processes $13 trillion each day in payments and securities transactions for more than 250 leading global retailers and 21 of the world’s 25 largest banks.

The addition of ACI Worldwide to its portfolio reflects Bite’s proven experience in delivering integrated campaigns across key finance and payment technology organisations including Gemalto, SWIFT, Wolters Kluwer Financial Services and DBS Bank.

Payment technology is in a state of transition and evolution across APAC.  In Singapore, India and Australia, Bite will lead an integrated PR and social media campaign to promote ACI Worldwide’s brand profile as the Universal Payments company, establish the company at the forefront of this digital disruption and build its presence surrounding its roadshow, ACI Exchange APAC.

“Working with Bite’s regional teams will allow us to drive the conversation on how financial organisations can meet the needs of the world’s most demanding technology environments,” says Paul Henaghan, ACI Asia Pacific and Japan (APJ) managing director. “Leveraging Bite’s reputation for delivering a seamless communication strategy for finance technology leaders will help us lead the next wave of payment innovation.”

“New payment technologies are taking centre stage in APAC and as the lines between tech providers and financial institutions blur, it is increasingly important to develop innovative, integrated strategies to cut through the clutter and create meaningful conversations,” says Paul Mottram, Executive Vice President, Asia Pacific, Bite. “We like to work with brands that are innovating in their field, disrupting markets and changing the world. As a world leader in payments, ACI Worldwide is a perfect fit to help us bring the ever-evolving payment discussion to life.”

About Bite
With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace.  Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world.  We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results. Bite announced its intention to integrate with Text100 in August 2014. For more information, visit www.biteglobal.com or www.text100.com

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Geometry Global Names Mary Jane Butler to Client Service Director Post

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Geometry Global Names Mary Jane Butler to Client Service Director Post
Butler to further accelerate shopper marketing agency’s significant growth

Photo: Mary Jane Butler

 

21st August 2014, SINGAPORE – Geometry Global, WPP’s recently merged shopper marketing & activation entity of G2, OgilvyAction and JWTAction, has announced the appointment of Mary Jane (MJ) Butler as Client Service Director for Singapore, effective immediately. In this newly created position Butler will focus on company and client business growth, with responsibility for leading the agency’s account management team and key global and regional clients including GSK, Lenovo and Unilever.

Butler’s return to the WPP network comes after a five-year stint with global boutique agency StrawberryFrog in New York and most recently Singapore where she served as Managing Director of the network’s Southeast Asian operation since 2013.

Chris Martell, Managing Director of Geometry Global Singapore, said, “Shopper marketing is very much on the C-suite agenda and we’re seeing clients investing more in this area than ever before. We created this new position in response to the significant growth of the agency in recent years and needed someone with the expertise and gravitas to work with our senior clients globally and across the region. MJ stood out for her seniority and experience in leading global brands in a multi-disciplinary landscape, her depth of knowledge of markets across Asia and her understanding of the digital landscape, a critical element of the shopper marketing and activation mix for our clients.”

Butler brings to the position two decades of experience in working with blue chip multinational companies in both the US and Asia across varied categories including food and beverage, beauty, baby care, professional services, telecom and Government. As Regional Business Director for Ogilvy & Mather Asia Pacific based in Bangkok, Thailand and Beijing, China from 2003-2007 Butler was responsible for the development of brands including Kraft beverages, Unilever skincare and fabric care, Kimberly-Clark and Johnson & Johnson’s 2008 Beijing Olympics campaign among others.

“We’re seeing a steady ramping up of interest and excitement about shopper marketing from clients in Asia and around the world, and more brands are demanding its inclusion in their marketing mix and in greater proportions,” commented Butler. “What’s also exciting is the fact that Asia, and Singapore specifically, is now seen as the lead region where shopper marketing programs are being developed for export to developing and emerging markets around the world. So work that we’re creating in Singapore will reach Africa, Latin America, Russia and beyond. This is the space to watch in the coming decade and Singapore is the epicenter.”

Prior to O&M, Butler was Regional Account Director at DDB Singapore and also worked at Publicis and Bozell Worldwide in New York before that.

About Geometry Global

Geometry Global is the largest and most geographically complete activation agency of its kind, providing brand marketers with a unique solution: Precision Activation. This proprietary approach focuses on the exact blend of context and content that combine to influence consumer behavior, transforming proven communication techniques and big creative ideas into effective and profitable business growth drivers. With teams in 56 markets, the global network develops highly compelling marketing programs – informed by data and insights – connecting people with brands at precisely the right times, in the right places, and right ways – making a measurable difference to clients’ businesses. Launched in June 2013, Geometry Global delivers award-winning creativity and integrated talent across a range of disciplines including Shopper, Relationship, Promotional and Experiential, Trade and Digital Marketing. Geometry Global is a WPP company. For more information, visit http://www.geometry.com.

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Boatbay Launches First Boat Rental Marketplace in Asia Pacific and Middle East

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Boatbay Launches First Boat Rental Marketplace in Asia Pacific and Middle East

20^th August 2014, Singapore – Boatbay (www.boatbay.com) announced the official launch today of the first boat rental marketplace in Asia Pacific and the Middle East.

Boatbay is a community driven website connecting boat and yacht owners, with people looking to rent, charter or crew watercraft of any kind. Boatbay’s focus is on people who wish to rent a boat located within Asia Pacific or the Middle East, which are massive growth markets for travel, leisure and lifestyle.

The average boat owner uses their boat 15 days a year, while spending a fortune in storage and maintenance fees with no way to offset these costs. Boatbay lets an owner earn money out of his or her boat, while making quality lifestyle boating affordable to everyone.

Tim Gundry, co-founder of Boatbay is all too familiar with the costs of boating, “the expenses really add up. The advantage of using Boatbay is that you can offset these expenditures while still enjoying boat ownership”.

Boatbay allows boat owners and boat charter companies to list their boat at no cost. All the boat owner has to do is to add some photos, a description, contact information and pricing. The owner can rent or charter their boat with themself as the captain; or select a captain of their choice or rent to someone with a boat license.

 Boat renters can browse listings across their chosen destination, find a boat they like, select dates and book. Boatbay takes a small commission on consumed bookings and the owner gets the rest. Boat rental rates vary according to the size of the boat ranging from a few hundred to a few thousand dollars.

 “A wide variety of watercraft can be found on Boatbay” added Tim Gundry. “Boat renters can search and rent a luxury motor yacht in Sydney, a sports fishing boat in Dubai, a 1906 Danish built sailing yacht in Phuket or even a submarine in Bali”.

 “We are seeing an increasing amount of people taking to the water for a growing variety of reasons, such as hosting a corporate event or birthday party, fishing, water skiing, recreation and family holidays. Recreational boating is a $50 billion dollar industry and Boatbay enriches people’s lifestyles by enabling fresh social experiences. A 24 foot boat that costs $35,000 to buy is available on Boatbay for rent as little as $150 a day”.

Tim continues, “Boatbay not only improves industry efficiency, but enables transparency and reduces risk. We are building a peer-to-peer driven community which empowers people to write and post user reviews of boat owners, yacht charter companies, and those who rent or charter boats”.

He concludes “Boatbay is the airbnb for boating, yachting and people who want to experience a social activity on the water”.

For more information about Boatbay – visit www.boatbay.com or www.facebook.com/boatbay

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Konica Minolta Redefines Document Security and Compliance with the Launch of Konica Minolta Enterprise Content Management (ECM)

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Konica Minolta Redefines Document Security and Compliance with the Launch of Konica Minolta Enterprise Content Management (ECM)

18th August 2014, Singaproe – Konica Minolta Business Solutions Asia is proud and excited to launch its Enterprise Content Management (ECM) Solution, a dynamic system to help offices manage content across enterprise to maximise how data can be used, in Singapore and Malaysia.

Konica Minolta understands that as content continues to grow, enterprises need help to process the data securely and use it effectively. The company’s ECM Solution addresses the rising concern of security and compliance while optimising the process flow, making it productive and secure from the entire document lifecycle. The ECM Solution enables businesses to minimise risks, providing customers with a total visibility of the process, documents and information while reducing total cost. In addition, the ECM Solution also helps to capture, manage, process, distribute and centralise important business content in secure location without compromising compliance. It can help boost productivity while encouraging collaboration among users and allow for easy sharing of information, as users can work on the same document at the same time, eliminating non value-added tasks and saving time.

“Konica Minolta recognizes the changing needs that occur with the changes in how people work and mobility. With Konica Minolta ECM Solution, users have the ability to manage the workflow across departments and externally, and make faster decisions with optimized processes, resulting in improved productivity,” said Mr. Jonathan Yeo, General Manager, Konica Minolta Business Solutions Asia.

Konica Minolta leverages the power of technology with its bizhub Extended Solution Technology (bEST), where it is an open interface technology incorporated into Konica Minolta devices to serve as a shared platform for enhancing the work environment. With this, third party applications can be integrated into Konica Minolta devices and users can move information faster with integrated control at the touchscreen of the bizhub Multi-Function Printers. With Konica Minolta ECM solution, users just need to scan and let system do the work of auto capturing, indexing, foldering and initiating workflows for processing or approvals.

To manage the dispersed information, Konica Minolta Enterprise Content Management Solution captures the information right at the source regardless of the format and organises them in a unified system. In addition, by automating repeatable steps in the processes, it can reduce errors and ensure consistency and accuracy. Reports can be generated, providing users with full visibility to take control of the processes. Organisations are also able to define records retention policies while adhering to regulatory and legal compliance.

With ECM Solutions, organisations enjoy multiple benefits of reduction in operating costs, minimisation of risks and improvement of customer service as time and effort are saved in locating documents. The new product, supported by Konica Minolta’s top-notch customer service, is simply the perfect solution for organisations which would like to address the concerns of modern enterprises at the same time.

About Konica Minolta Business Solutions Asia
Konica Minolta Business Solutions, a leading company in advanced document management technologies and Managed IT Services for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub® multi-function products (MFPs); bizhub PRESS® and bizhub PRO® production print systems; magicolor® color printers; and pagepro® monochrome printers. Konica Minolta also offers software solutions and optimised print services to reduce document output cost, improve productivity and optimise office environment, backed by impeccable service and support team.

Konica Minolta adopts a proactive effort in reducing global environmental impact through its green product lifecycle.

In line with its core message “Giving Shape to Ideas,” Konica Minolta endeavours to respond to its customers’ needs across the world with relentless creativity, innovation and advance technology.

Konica Minolta is a registered trademark of Konica Minolta Holdings, Inc. bizhub is a registered trademark of Konica Minolta Business Technologies, Inc. All other trademarks mentioned in this document are the property of their respective owners.

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Three Moms Get A Time Out in LIFETIME Asia’s First Original Production

18th August 2014, Singapore – LIFETIME debuts its new family reality series Mom’s Time Out on August 28, featuring three families from Singapore, Malaysia and the Philippines as they undertake a role reversal social experiment. The three moms take a 5-day holiday in Vietnam together, leaving the dads to manage their kids and household. Premiering every Thursday at 9pm (SIN/HK), the five half-hour series showcases the interesting and sometimes funny results when these typically hands-off dads are left in charge.

“We wanted to explore the idea that being a mom is an attitude and not just a biological relation, so we tested this out on three fathers from Malaysia, Singapore, and the Philippines. As our first original production for Lifetime it was a fun and relatable subject for us to cut our teeth on,” said Chris Humphrey, Director, Production for A+E Networks Asia.

Mom’s Time Out encourages the theme of family, a strong focus in Asian culture, and attracted brands such as Angsana Lăng Cô, Central Vietnam, KidZania Kuala Lumpur, Sanrio Hello Kitty Town, The Little Big Club, and Huggies® Singapore to be part of the series.

Mom’s Time Out will bring to viewers an interactive second screen experience through a weekly parenting discussion. Viewers can stand to win a 3D2N stay for 2 at Angsana Lăng Cô, Central Vietnam when they download the ScanAd app on their Apple and Android devices. They can also participate in discussions such as managing a child’s social habits to handling a child’s tantrums.

“We are delighted to host the hardworking mothers of Mom’s Time Out. With breathtaking views of the East Sea and mountain landscapes, the chic and contemporary Angsana Lăng Cô is a fun-filled tropical getaway offering endless activities and relaxation options. We are confident that the moms will treasure their Time Out at Angsana Lăng Cô and really enjoy exploring Central Vietnam.” shares Jacqueline Kennedy, Area Director of Sales and Marketing for Angsana Lăng Cô, Central Vietnam.

Themed Attractions and Resorts, which operates famed theme parks KidZania Kuala Lumpur, Sanrio Hello Kitty Town, and The Little Big Club is proud to provide educational and recreational destinations for the families of

Mom’s Time Out. “Destinations which offer something relevant and useful to parents and kids give added value to family bonding and our attractions do just that by providing hours of quality family playtime,” Themed Attractions and Resorts Philip Whittaker, Chief Marketing Officer says.

“We have long been a companion of mothers and fathers in caring for their babies. Through the series, we hope to encourage more parents to choose only the best partner to cater to their baby’s needs,” adds Josephine Soh, Senior Brand Manager for Kimberly-Clark (Singapore).

Catch the amusing family adventures in Mom’s Time Out this August on LIFETIME. For more information, visit http://www.lifetimeasia.com/MomsTimeOut.

#MomsTimeOut

LIFETIME™ is available on StarHub TV Ch 514.

ABOUT LIFETIME

Lifetime™ is an entertainment destination offering the highest quality dramas, movies and reality. A television network infused with passion and empowerment, it is the leading channel for women in the US. Lifetime™ reflects the full spectrum of the modern female experience, delivering top tier, female-focused entertainment that encourages co-viewing.

About A+E Networks™ Asia

A+E Networks™ Asia is owned by the award-winning, global media content company, A+E Networks™, which is dedicated to offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks Asia is comprised of Lifetime®, HISTORY®, bio.®, H2™ and Crime & Investigation

Network®. A+E Networks Asia operates and distributes its portfolio in Singapore, Malaysia, Brunei, Hong Kong, Macau, Taiwan, Korea, Cambodia, Indonesia, the Philippines, Papua New Guinea, Palau, Myanmar, Laos and Thailand.

A+E NETWORKS® APPOINTS PREM KAMATH DEPUTY MANAGING DIRECTOR, ASIA-PACIFIC

12th August 2014, Singapore – A+E Networks® has appointed Prem Kamath as Deputy

Managing Director, Asia-Pacific, effective in August. The announcement was made today by Alan Hodges, Managing Director, Asia-Pacific, to whom Mr. Kamath will report.

Based in Singapore, Mr. Kamath will provide leadership and strategic direction to the commercial, financial and operational functions of A+E Networks Asia, A+E Networks’ wholly-owned Southeast Asia business. He will also provide strategic support for A+E Networks’ portfolio of businesses throughout the Asia-Pacific region. Working closely with Mr. Hodges, he will be responsible for managing growth and ensuring financial goals are achieved.

Mr. Kamath will oversee A+E Networks Asia’s Ad Sales, Affiliate Sales, Operations, Programming and Marketing groups. He will have oversight of negotiations with affiliates, suppliers, clients, and institutions for the company’s portfolio of channels, including HISTORY, Lifetime, H2, Crime + Investigation and BIO.

As a key member of A+E Networks’ international leadership team, Mr. Kamath will also be involved in developing strategy for the division.

Mr. Kamath joins A+E Networks from STAR India Pvt. Ltd, where he was Executive Vice

President & General Manager, overseeing Channel V and Star Pravah. He took Channel V from the No. 8 channel in the youth entertainment space to the top spot and has kept it there for the past two years.

“Prem is a proven innovator with a stellar track record of taking international media brands and not only making them genre leaders but also expanding the genre in local markets,” says Hodges. “Prem’s strategic and operational experience will be crucial for driving growth and commercial development in this region.”

Mr. Kamath also held the top marketing post for all of the Star Network channels before becoming the business head for Channel V and Star Pavah. Prior to joining STAR, he held the position of Associate Vice President at Leo Burnett Worldwide in India.

About A+E Networks

A+E Networks, LLC. is an award-winning global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks is comprised of A&E® Network, Lifetime®, HISTORY®, LMN®, FYI™, H2™, HISTORY en

Español™, Crime + Investigation™, Military HISTORY™, Lifetime Real Women®, A&E

IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 330 million households in over 160 countries. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.

Big Blog Exchange 2014 – Vote for Us Now!

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Big Blog Exchange 2014 – Vote for Us Now!

12th August 2014, Singapore – The Big Blog Exchange 2014 is run by Hostelling International and is an exciting and unique project where 16 passionate bloggers swap blogs and countries with each other simultaneously for 10 days – and share their experience with the world. The project was first explored in 2013 and was a great success engaging over 1200 bloggers across 100 countries.

VOTE for us!
Our Editor, AL is currently in the run and he needs your support to have his site & Singapore on the top 25 spot.
Here’s how you can help.

1) Click on AL’s Profile on Big Blog Exchange.
2) Click “Vote for Me” & Enter Your email address.
3) Check your email & Click Confirm Vote. (This is to confirm you are human)

Voting End 3rd September 2014

Every Vote is putting AL & Singapore closer to the Top 25 spot. Do cast your vote now.
Thanks Everyone!

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Japan’s Cable TV station to distribute branded content via Mynewsdesk

4th August, 2014, Japan – Hiroshima Prefecture is also home to more than more than 25,000 businesses in secondary sectors. It holds a huge potential of businesses seeking to expand globally. Prime for businesses producing miso and manufacturing of furniture, machine tools and radio control helicopters, the city of Fuchu holds a huge potential of businesses seeking to expand globally.

Cable TV broadcasting service in Fuchu, Hiroshima, Cable Joy has inked agency partnership with Mynewsdesk. They hope to provide global PR support for the local Japanese companies. Cable Joy is Mynewsdesk’s third partner in Japan and is also its first partner with a broadcast partner.

With a mission to support local Japanese businesses, Cable Joy Vice President, Keisuke Kitagawa, said, “We would like to offer Mynewsdesk to the local companies. Telling their brand stories would be the first step towards building their businesses globally. Cable Joy will support the local companies by providing our movie content creation and management services. Content will be branded, and it will be distributed via Mynewsdesk. ”

Cable Joy was founded in 1992 in Fuchu City, Hiroshima prefecture, providing cable TV broadcasting services in Shinichi Cho, Fukuyama City and Kamiishi Kogen Cho.

Mynewsdesk strongly believes in Cable Joy’s vision to help companies grow in the global market.

“As a platform that strives to provide the best possible technology for brands to tell their story in the most effective way, we are keen to see local businesses tap on Mynewsdesk as a springboard for international PR,” said Julia Tan, Team Lead, Asia.

For more information, please visit Mynewsdesk Japan’s newsroom or contact Mynewsdesk Japan(mariko.fukui@mynewsdesk.com) or Cable Joy (Cross Media Department, ccj@pear.ccjnet.ne.jp).

About Cable Joy
Since 1992, Cable Joy started broadcast to the area of Fukuyama, Hiroshima Prefecture, Shinichi town, Fuchu-cho, Jinsekikogen. They provide provide broadcasting and re-broadcasting of terrestrial digital from broadcast and communications satellites, internet and communication services, community programs, and video production services.

【本件に関するお問い合わせ先】

株式会社ケーブル・ジョイ
クロスメディア課
電話番号：0847-45-0557
Email：ccj@pear.ccjnet.ne.jp

Mynewsdesk日本事業部
日本事業部長　福井 麻里子
電話番号：050-5885-4936
Email: mariko.fukui@mynewsdesk.com

About Mynewsdesk

Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Over 5,000 brands as diverse as Costa Coffee, Volkswagen, Canon, UNICEF, Changi Airport, SilkAir and Singapore Airlines use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers, and tell their stories.

aCommerce partners with Jericho Digital Communications for email marketing services

4th August 2014, Singapore – Jericho Digital Communications announced today that aCommerce, the Southeast Asia end-to-end e-commerce solutions provider, will integrate Jericho’s solution as its partner of choice into its current suite of platforms.

aCommerce, with over 250 staff across four of the region’s most robust markets, enables marketing, tech and logistics e-commerce capabilities for brands. The firm has serviced clients such as Blackmores, L’Oreal, HP, Groupon, Huawei and more across Australia, New Zealand, Singapore, Malaysia, Thailand, Indonesia, the Philippines, Hong Kong and China.

According to aCommerce Group CMO Sheji Ho, working with Jericho aligns with regional expansion plans.

“To enable multi-national companies to effectively break into the Southeast Asian market we are continuously seeking top-tier partners with enterprise-level tech services,” said Mr. Ho. “With its strong understanding of digital marketing for e-commerce and one of the most capable platforms on the market, we believe that Jericho is an ideal partner.”

Jericho has been experiencing fast regional growth from its Singapore base. Including client wins such as Far East Hospitality, CellarMaster Wines and St George Bank and Carlson Rezidor Hotel Group

“Our regional team is looking forward to working with such a like-minded partner,” stated Paula Harrison, Group CEO at Jericho Digital Communications. “The combination of aCommerce’s leading e-commerce approach and our data-driven, customer centric communications platform will produce a unique e-commerce digital marketing offering for brands in the emerging online market.

“Online brands can boost their marketing effectiveness through transactional e-commerce communications with triggered one-to-one interactions and strategic campaigns via our single digital communications platform,” concluded Harrison.

The Jericho appointment is effective immediately.

About aCommerce
Having raised one of the largest Series A funding rounds of Southeast Asia, aCommerce is now rapidly expanding as the region’s leading e-commerce service provider. With over 250 staff and operations in Thailand, Philippines, Indonesia and Singapore, aCommerce provides robust localized e-commerce solutions for global brands such as L’Oreal, LINE, HP, Huawei, Kiehl’s and more. The company offers end-to-end retail services, which includes e-commerce platform design and development, order fulfillment and warehousing, payment gateways, cross border management, localization strategy, delivery and logistics, customer service call centers, creative production and channel management. aCommerce was founded in May 2013 and is headquartered in Bangkok. www.acommerce.asia

Tech Innovation Company Tigerspike appoints Global CEO

Prepares for next phase of growth

31st July 2014, Singapore – Tigerspike, the global enterprise software and user experience technology company, has announced the appointment of Alex Burke as its Global CEO.  Previously Tigerspike’s Asia Pacific CEO, Burke will centralise and coordinate operations across the eight Tigerspike offices in San Francisco, New York, London, Dubai, Singapore, Tokyo, Sydney and Melbourne.

Burke will assume responsibility for bringing global efficiencies to the organization, lead the company’s continued amplification of local insights and development capabilities; and enable Tigerspike to continue its pioneering work in delivery of adaptive, lean and innovative technology, with excellence in user experience.

Luke Janssen, founder and former CEO commented: “As technology is evolving so is our business and we need to be culturally aligned to help our customers navigate these challenging times.  Our vision is to use technology to improve people’s lives and my move to executive chairman will allow me to be more strategic with our growth, while enabling Alex to drive our global business vision forward.”

Alex Burke said “A mobile first strategic framework is becoming the imperative and Tigerspike, like our customers, needs to adapt and be flexible in this environment. I want to ensure we are leveraging every opportunity across the business and propelling our customers forward to overcome the challenges of change. It’s an exciting time to be part of such an industry.

“There is no doubt that a mobile first approach is challenging business to re think strategy. Technology is now driving initiatives to have flexibility, consistency and enable continuous transformation.  Without a strong strategic approach these developments can cause confusion and wasted investment in platforms and technology that are not intuitive or driving efficiencies and lowering costs,” said Burke.

Phoenix, Tigerspike’s software platform, enables businesses to focus on the front end user experience rather than worrying about the back end integrations.  It allows technology advancements to integrate into everyday ways of working, ensuring businesses remain ahead of the curve. This helps business focus on leaner, efficient, more focused and consistent operations which are future-proofed for change.

About Tigerspike

Tigerspike is a global enterprise software and user experience technology company that helps customers unlock the power of Personal Media, which is transforming the way we live, and work.

Its Phoenix platform has been simplifying complex integrations and enabling secure multi-device experiences across all Personal Media devices since 2003. By adding a layer of user experience intelligence into Phoenix through its Kallide UX process, Tigerspike is able to produce software user experiences that delight consumers and employees. Customers have found this leads to increased sales, reduced costs, happier employees and greater productivity.

Tigerspike is transforming businesses from offices in San Francisco, New York, London, Dubai, Singapore, Tokyo, Sydney and Melbourne. With over 60 awards in 10 years, the company has a reputation for innovation that creates long-term partnerships with the world’s biggest companies. Its customers include AMEX, Shell, Emirates, Standard Chartered, Kaiser Permanente, Woolworths, Westfield, News Corporation, Direct TV, Novartis and Vodafone.

http://www.tigerspike.com