Today, we look at creative advertising campaigns from a world wide renowed adult entertainment company – Playboy.
While advertising porn is mostly illegal in many countries, we take a candid look at how creative agencies gets around the law and still have their way (or the client’s).
First, we take a look at a print ad from Playboy below. It sort of round off the evolution of adult porn through the decades. Using the simple concept of the “before and thereafter”, a pen scribble the trend of female pubic hair back then and today (time of printing). More reading up on the net reveals men does love a bush back in the 70s and the later generation of men loves a clean and trimmed patch. Though the ad is simple, it is certainly evocative and does portrays the truth correctly. Like all signature Playboy ads, the familar logo at the bottom right simply creates the desired branding effect on this ad!
Next we have another ad creative which the ad agency employs the use of visual tricks. Using angles and color saturations on a simple computer mouse and a lady’s fingers, the final visual creative a false view of a woman spreading her you-know-what. This ad has successfully fooled millions of men (or gotten the attention) and has successfully created an impact for the brand. Playboy reinforced their branding as a “fun” and “naughty” adult brand with this campaign.
Below, we have another ad creative from Playboy which again, uses a traditional-but-proven formula. Text.
The ad says “Who Says That Men Don’t Like Reading ?” and a quick second glance will reveals all the letters are made up of Playboy models (Naked of Course!)! This ad is to promote the printed magazine version of the brand. And I think the agency got it right for every picture (I mean the words).
The next ad creative we see below had taken a different approach (please bear in mind all the ads featured in this article are plucked from all over the world). While most of the printed ads are marketing the magazine, this ad is promoting the brand’s website and to direct traffic to the online platform. Using a pair of graphic hands which itself says “cyber”, both hands were positioned in such a way that a typical naked Playboy model’s boobs might be touched by a pair of hands (the graphic hands) of a hunk. This ad also allows “creative readers” to start drawing out that fantasies on the printed page. Fun right?
The next print ad we are going to see is promoting the Brand’s Channel. Well, another simple but powerful feat here by the ad agency. There’s this saying about “Fast Cars & Hot Chicks” that the 2 will always be together. The ad uses a super car and then have a TV placed on the bonnet, switched on and playing a naked Playboy model in it. Crudely but effectively brings across the theme (or the so-saying)!
Playboy shows their support against animal abuse and in support of PETA, came out with the below ads.
I will leave the rest to you to figure out why this ad was made this way. 🙂
Last but not least, I found an ad copy online which is campaigning against Porn. This ad creative was claimed by many netizens that it originated from UAE. While I do not understand Arabic text, many had claimed that this ad is a campaign by the UAE Agency that drives “Say No To Porn”. And taking the offensive, the agency used an adaptation (or out of convenience) of the Playboy’s signature Bunny Head and created this ad. I hope Playboy did not take offence though.
I shall return soon with Playboy’s OOH campaigns with more interesting details.
Meantime, have fun!