The British Council has entrusted the agency to launch the new myClass learning product in Singapore focussing on real world speaking and listening applications of the language


Singapore, 25 February 2014 – Grey Group Singapore today announced that the agency has just been awarded the contract to launch a new proprietary English language learning product by the British Council. Known as myClass, the new product aims to help youths and adults increase their proficiency in the English language and function more effectively in social settings like the workplace, classrooms and day to day interactions.

Grey will be in charge of developing a master strategy to launch and promote myClass in Singapore. The twelve-month contract will see the agency implementing strategic brand programmes and campaigns for both internal and external communications. Grey will utilise a mix of traditional and digital channels to raise awareness for myClass.

Regina Goh, Director of Marketing and Communications, British Council, said “myClass combines our core strength in face to face teaching with greater customer flexibility, convenience and choice. The new learning tool allows learners to improve their English language skills on their own terms. We are confident that our partnership with Grey will bring myClass to a wider audience. Grey presented a clever and clear concept that convinced us they understood our brand position and our offering. . We are excited to work with them to launch and promote this product in Singapore.”

Grey Group Singapore’s Chief Executive Officer, Subbaraju Alluri, said: “We look forward to working with the British Council in this original education tool. This new partnership gives us the opportunity to bring engaging, innovative and interactive ideas into the language education space.”

Grey will begin working on the account with immediate effect.

Grey is the global advertising network of Grey Group. Grey Group ranks among the largest global integrated communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M, Eli Lilly, Boehringer Ingelheim and Allianz. Grey was featured in FAST COMPANY magazine’s “50 Most Innovative Companies in the World” issue in both 2010 and 2011. In the Asia Pacific region, Grey Group covers 28 cities in 16 countries. For information on Grey Group Asia Pacific, please visit:

The British Council is the UK’s international organisation for educational opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.

We work in more than 100 countries and our 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes.

We are a UK charity governed by Royal Charter. A core publicly-funded grant provides less than 25 per cent of our turnover which last year was £781m.  The rest of our revenues are earned from services which customers around the world pay for, through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally.