Singapore Outdoor Advertising Awards 2008 FR

 
The Singapore Outdoor Advertising Awardsd 2008 "Dinner" finally happened last night at the SupperClub at Odeon Tower.

Much to my anticipation (or Horror), the whole event was crudely "replicated" like a regular "AdAsia Pub Night".

The venue was pretty cool, however a tad unsuitable for such event. (If you’ve never been to SupperClub, its a Pub/Disco setting complete with Bed & Pillows and serves "Asia Fusion" cusine.

I’ve judged & attended numerous media awards since I got really involved in the industry and I find this SOAA probably the most "un-glamourous". Something, somehow, somewhere doesn’t feel quite right. (No Offence Allein, this is exactly how I am feeling)

What I enjoyed most throughout the event was making a few new friends yesterday, met Dale McAllister (Was shocked that Dale actually read my blog! I was lost for words when he confessed he was my reader!)), Srikanth, John Tan and Norlella from @Life, Jean Claude (or "JC") from Eyeka, Robin from Divine Stienberg, Laurent Fabry from Digital Content Technologies and bumping into Ray Pak, Anita, Summer and Li San from Phd-Network/OMD. (Hey, where’s Ariane?!?).

I will not go into details on who won and who didn’t, it will be published on AdAsia’s website soon.

Event Rating? 4/10

Well, at least the free-flowing Australian Shiraz was not too bad. I prefer Carbernet Sauvigon better.

30102008966.jpg picture by Viviobluerex

* Minutes Before I Got Really Bored.
____________________________________________________
On Singapore Roads
* Met 6 Road Idiots Since my last Blog.
* Total 1156 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894 J Champaign Nissan Latio, You are the 1,000th Idiot)
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers Dead & All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads, esp AYE.
* Petrol to return to "Normal" Prices.
* No Roadworks during Peak Hours Please!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
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Alphainventions

Found a very cool website. It works realtime and it is more updated than weblog!

This could be a good (new) tool for advertising on bloggersphere.

Check out: http://alphainventions.com/
____________________________________________________
On Singapore Roads
* Met 3 Road Idiots Since my last Blog.
* Total 1150 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894 J Champaign Nissan Latio, You are the 1,000th Idiot)
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers Dead & All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads, esp AYE.
* Petrol to return to "Normal" Prices.
* No Roadworks during Peak Hours Please!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
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More OOH MEDIA IDIOTS

Came across a Facade Banner along a minor road leading to a HDB Carpark in Tanjung Pagar Area a couple of days ago.

It says: ‘FOR RENT , CALL OWNER AT XXXX XXXX".

Then I look at the location. It’s hidden away from the main road and the height of that banner is way too high up to be seen by vehicles entering the road.

So that Banner is meant to be seen by Birds?

In my line of work, I have dealt with many MCST, Landlords..etc. Some are really great people but some are not that intelligent.

I believe the below Landlord (picture) is not too smart, maybe someone in OOH Media may wish to approach them and educate them what is OOH Media.

If someone really approach them, please also tell them NOT ALL FACADE are suitable to be used as an Advertising Panel.

Fools.

27102008956.jpg picture by Viviobluerex
*Now, find that banner.
____________________________________________________
On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 1147 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894 J Champaign Nissan Latio, You are the 1,000th Idiot)
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers Dead & All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads, esp AYE.
* Petrol to return to "Normal" Prices.
* No Roadworks during Peak Hours Please!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
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Singapore Outdoor Advertising Awards 2008

I received the Invitation to the Singapore Outdoor Advertising Awards 2008 today. It’s organized by AdAsia Magazine.

Along with the mailer, there was another Invitation Card which was left blank, so I gotten my PA to call them up.

My PA later confirmed that the other accompanying guest must pay. (It’s ONLY $80 BTW!)

I was like, what the???? I have attended so many industry events and awards and this is the first time I hear about this "Only ONE COMPLIMENTARY person per company" thingy! ! When my PA told me, my toes are laughing. Then something urged me to take a look at the Invitation Card again, the location is at Supperclub at Odeon Towers, it’s not even a Hotel! My laughter gets more hilarious!

Now I am filled with anticipation how that night will turn out.

I asked my PA to RSVP along with ONE PAYING GUEST.

I will be back with a FR.

28102008958.jpg picture by Viviobluerex
*The Invitation Card tells alot about an Organization…..
____________________________________________________
On Singapore Roads
* Met 11 Road Idiots Since my last Blog.
* Total 1147 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894 J Champaign Nissan Latio, You are the 1,000th Idiot)
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers Dead & All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads, esp AYE.
* Petrol to return to "Normal" Prices.
* No Roadworks during Peak Hours Please!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

The Singapore Advertising Hall of Fame Awards 2008 FR

Last night’s "The Singapore Advertising Hall of Fame Awards Dinner" was somewhat unusual from the past awards dinner that I’ve attended.

For a start, finally it’s changed to Ritz Carlton instead of Shangri-La (*Clap). Apart from the usual faces that I’d always greet and chat, last night I was shocked when one of my ex-Boss from MediaCorp greeted me. For a few seconds, I was stunned. This person is none other than Patrick Yong. I knew he disliked me when I was working with him many years back, he hated my guts. But after so many years of non-contact, he took the initiative to say "hallo” that touched my heart somewhere. Memories from those days filled my mind. Those days…. Sighs.

Manpreet Singh was as suave as before, didn’t get a chance to greet him as he was swarmed (or should I say mobbed) by so many people.

Ah, the guests at my table were probably the best mix since I started involving myself in media awards. Gan Boon Guan & Arthur Sung (Ex Mindshare) from Starcom, Alice Tan from Mandate (And her Boss Miss Chew), Jimmy Wong from Sentosa (hahaha small world!), Pearlyn Tham from TODAY Newspaper, Irene & Whye KO from the Economists. Was telling Gan after so many awards dinner, finally we get to sit at the same table, (Hahaha). Had a good time updating Alice (Mandate) (More like "gossiping") about the industry news, official and unofficial of course.

The other moment that I enjoyed was the conversation with Ariane Goo from OMD. We had a short but quality chat. I’ve known Ariane since many, many years ago. Through the years, I can say we both saw each other’s growth and rose through the ranks to where we both are today. By the way, Ariane was conferred the title of "Young Media Person of the Year 2008", was so happy for her.

In this industry, it’s not easy to gain recognition.

Anyway, here are some pictures from last night. (For more pictures and information, please visit www.ias.org.sg)

DSC00778.jpg picture by Viviobluerex
* Yep, I know. I’ve put on weight (AGAIN!)

23102008950.jpg picture by Viviobluerex
* Playing a fool at the table. (Well, who cares!!!)

24102008954.jpg picture by Viviobluerex
* What remains the morning after……………

____________________________________________________
On Singapore Roads
* Met 9 Road Idiots Since my last Blog.
* Total 1136 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894 J Champaign Nissan Latio, You are the 1,000th Idiot)
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers Dead & All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads, esp AYE.
* Petrol to return to "Normal" Prices.
* No Roadworks during Peak Hours Please!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Singapore Advertising Hall Of Fame Awards 2009

I just received this yesterday evening. And it’s for TODAY.

Speaking of "negligence". Hiaz.

Photobucket

Where is the well organized IAS that I used to know?

Someone say something!
____________________________________________________
On Singapore Roads
* Met 12 Road Idiots Since my last Blog.
* Total 1127 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894 J Champaign Nissan Latio, You are the 1,000th Idiot)
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers Dead & All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads, esp AYE.
* Petrol to return to "Normal" Prices.
* No Roadworks during Peak Hours Please!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

What Do You Think This Is?

 
They called the below "Alternative Campaign".

What Do you think?

drogas_ban_comunicadores_info2.jpg picture by Viviobluerex

 
____________________________________________________
On Singapore Roads
* Met 23 Road Idiots Since my last Blog.
* Total 1115 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894 J Champaign Nissan Latio, You are the 1,000th Idiot)
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers Dead & All Reckless Bikers Dead.
* For God’s Sake Clean Up Trash On Public Roads, esp AYE.
* Petrol to return to "Normal" Prices.
* No Roadworks during Peak Hours Please!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.