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TOKYO: On Thursday 22nd July, 7 Jury panels wrapped up their judging for 11 of 14 Lotus categories at the ADFEST 2010 Lotus Awards after three grueling days of debate and analysis.

The following finalists lists can now be downloaded at Press Lotus; Poster Lotus; Outdoor Lotus; Radio Lotus; Cyber Lotus; Design Lotus; Film Craft Lotus and New Director Lotus. The finalists in Film Lotus, Direct Lotus, and Print Craft Lotus will be posted online later today.

Seven Jury Presidents now remain in Tokyo to judge the remaining INNOVA, 360 and Lotus Roots from 23rd – 24th July. All winners will be announced online from Monday 26th July onwards.


Last night, Vinit Suraphongchai, Chairman of the ADFEST Working Committee, thanked the Juries for their hard work over the past three days. Speaking at a Thank You Party held on the glamorous 44th floor at Dentsu Inc’s headquarter, he said: “Thank you once more for taking time off to help with the judging. I hope the standard of the work this year is worthy of your attention. I certainly hope that there will be future occasions when you can help ADFEST out again, in Pattaya. Good and reputable creative people are always a much sought after entity.


“I also would like to take this opportunity to thank the people at Dentsu for letting us use their facilities and for taking such good care of us in so many ways,” said Vinit, who also extended his thanks to members of the Japan Advertising Federation, as well as Aoi Advertising Promotion Inc, where the Cyber, INNOVA, 360 and Lotus Roots Juries are located.

Akira Kagami, Global Executive Creative Director at Dentsu Inc, this week explained how challenging it was to relocate ADFEST’s 2010 Lotus Awards Judging to Tokyo from its original location in Pattaya, Thailand. “It was almost impossible to find enough meeting rooms at such short notice. But when I spoke to other agencies and production people in Tokyo, they were all very happy to support ADFEST. It was really wonderful to see, it was a very happy surprise for me.”

Since arriving in Tokyo on Monday 19th July, ADFEST’s 50 Jurists have enjoyed a warm welcome from Japan’s advertising industry. It is the first time so many top-tier advertising executives have gathered in Tokyo to attend a major international advertising event. 

Sompat Trisadikun, Executive Creative Director at Leo Burnett & Arc Worldwide in Bangkok, believes ADFEST is unique because it strives to raise the bar for creativity in the Asia Pacific: “ADFEST is the award show for Asians. We already have Europeans judging our work at global award shows. This is our Award show, and it sets the standard for creativity in our region. All the work that wins this year will be great work from the Asia Pacific,” said Trisadikun, who was part of the Film Lotus and Radio Lotus Juries.
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This year, the Jurists admitted they were tough critics to please, and warned there might be fewer Gold, Silver and Bronze Lotuses awarded compared to last year. However, they believe the quality of this year’s Lotus Awards finalists prove creative standards in Asia remain high.

“This year, we have only given away awards to the very best pieces of work. So if you win something at ADFEST this year, it will be very precious,” says Ted Lim, Jury President of Press Lotus and Poster Lotus, and Executive Creative Director and Deputy Chairman at Naga DDB Malaysia.

In the Press Lotus category, approximately 40 finalists were nominated from 406 entries, which is less than 10% of total entries. In the Outdoor Lotus category, more than 30 finalists were nominated from a total 268 entries, while in the Film Craft Lotus category, 31 finalists were nominated from a total 147 entries.

For a full breakdown of finalists, visit

JAF WELCOMES 50 JURISTS TO TOKYO – 2010 AdFest Lotus Awards



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TOKYO: On 20th July, the Japan Advertising Federation welcomed ADFEST’s esteemed Jury Panel to Tokyo with a fabulous Welcome Party, which took place at the Advertising Museum Tokyo.


Mr Yasuhiro Satoh, Chairman of the Japan Advertising Federation, personally welcomed all 50 ADFEST Jurists, who have traveled to Japan from 17 different cities. The event was also attended by many senior members of the Japanese advertising, marketing and production industries.


“When it was not possible to hold the ADFEST Lotus Award judging in Pattaya, the ADFEST Working Committee asked JAF for our support and cooperation in organizing the ADFEST Lotus judging in Tokyo. With the cooperation of so many organizations in Japan, we have been able to respond to this request, and it is a great pleasure for us to be able to hold the judging session in Tokyo,” said Mr Satoh.


“Perhaps it is the very first time in the advertising history of Japan to have so many of the leading creative talents gathering here. It is not only a pleasure but also a great honor for all of us to have this opportunity,” he said.


Mr Satoh encouraged guests to relax and enjoy Japan’s generous hospitality and delicious cuisine before resuming Day Two of the Jury Judging on 21st July. He also thanked all the advertisers, agencies and advertising associations who have helped to organize and sponsor this year’s Jury Lotus Awards judging in Tokyo.

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ADFEST has also extended its gratitude to all its Japanese sponsors. This includes JAF members Dentsu Inc, Hakuhodo Inc, ASATSU-DK Inc, Tokyu Agency Inc, McCann Erickson Japan and Drill Inc, as well as Aoi Advertising Promotion Inc, Sun-Ad Co Ltd., Dentsu Creative X Inc, Tohokushinsha Film Corporation, HAT Inc, Robot Communications Inc and Taiyo Kikaku Co Ltd.


Corporate sponsors include famous Japanese brands: Ajinomoto Co, Kirin Brewery and Shiseido.


In addition to JAF, the Japan Advertisers Association Inc, Japan Ad. Contents Production Companies Association, International Advertising Association Japan Chapter and the Yoshida Hideo Memorial Foundation are also co-sponsors of the ADFEST 2010 Lotus Awards Judging.


Vinit Suraphongchai, Chairman of the ADFEST Working Committee, used last night’s Welcome Party as an opportunity to thank JAF as the umbrella organizer, and said ADFEST felt incredibly blessed to have so many friends in Tokyo.


“There is a saying in English which says, ‘Every cloud has a silver lining’. It means that in every unlucky situation there is also a lucky one hidden. As you know we had to cancel the ADFEST festival due to political unrest in Thailand. Unfortunately we also had to postpone the judging and moved it to another city. However, this time we are so lucky and right to have chosen Tokyo for this,” said Vinit.


Vinit explained that ADFEST is inspired by the same values as AdAsia, a big and successful regional advertising congress started in 1958 by Mr. Hideo Yoshida, the famous former president of Dentsu: “It was Mr Yoshida’s vision to promote knowledge and brotherhood within the advertising communities in the Asia Pacific region. Now from a creative point of view this is also exactly what ADFEST had set out to do… for 13 years now. So in helping ADFEST, you are helping to keep the same vision going.”


“In conclusion, I would like to thank the juries for taking time off to help us, and the Japan Advertising Federation for coordinating all this wonderful support given to us. Lastly, I would like to thank all the sponsors and contributors who have made it all so much easier and possible for us to be here thanks to your gracious and generous collective efforts,” said Vinit.
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ADFEST was originally scheduled to take place in Pattaya, Thailand from 18-20 March 2010. However, it relocated to Tokyo as a result of uncertain political circumstances in Thailand. The winners of ADFEST 2010 will be unveiled next week from Monday 26th July.


For further information, please visit
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JIMBARAN – BALI, 12 July 2010 – Fresh from the 25th Marathon Des Sables in the Moroccan Desert, Jerome Colson has joined AYANA Resort and Spa Bali as Food & Beverage Executive Assistant Manager (F&B EAM), responsible for all 13 dining outlets across the award-winning property.


The Belgian native and father-of-two joins AYANA after nine years with The Ritz-Carlton Hotel Company in F&B management roles, most recently as F&B EAM at the Portman Ritz-Carlton in Shanghai, China.


His arrival comes between two celebrations at AYANA: the resort’s own 1st anniversary of its rebranding on 1 April, and the Rock Bar’s 1st anniversary event scheduled for August the 5th. This event will also unveil an extension to the bar which will provide new seating areas and a second bar, increasing capacity by some two-thirds and catering for the high demand of visitors coming from around Bali to experience a famous Rock Bar sunset. A new merchandise shop will be launched, along with the new website and a signature Rock Bar CD compiled by resident DJ Martin East.


An ultra-marathon runner who considers covering 250 kilometers in 50 degree-plus Celsius temperatures a form of fun, Jerome literally hit the ground running in Bali. He found time to clock a fast five kilometers in the Bali International Triathlon fun run, and brings this same high energy and endurance to his new position.


Within just weeks of his arrival, he arranged a wine dinner with Casa Lapostolle wine ambassador Diego Urra which was a sell-out on July 1, and is preparing for two additional wine dinners in upcoming months.



“I am extremely proud to join the high-caliber team at AYANA and to once again work with Horst Schulze, this time under his new management company West Paces Hotel Group,” said Jerome. “The West Paces team represents some of the world’s top hoteliers who are bringing fresh vision to world-class resorts, among which I believe AYANA is second to none. It is also a true honor to be working with the Balinese, whose natural hospitality and genuine warmth makes this island such a special place.”


AYANA’s General Manager Charles de Foucault said Jerome’s appointment further strengthened the F&B management team, after the arrival of Executive Chef Giordano Faggioli in January from the St Regis Beijing, and F&B Manager Harry Nugroho in April from the Grand Hyatt Bali.


“Under the new F&B management team, we are looking forward to taking AYANA’s world-class restaurants and bars to an even higher level of personalized service to cater for individual guest needs. This is what sets AYANA apart,” said Charles.


AYANA’s 13 dining and lounge venues range from the chic cliff-top Dava Restaurant and Martini Bar, to Kisik beach-front seafood restaurant, authentic Italian at Sami Sami, Asian cuisine at Padi, Balinese banquet and dancing at Langit Theatre, the iconic Rock Bar, and the newly-renovated Damar Terrace. In addition, Jerome will also oversee catering for weddings, corporate functions and other private events.



About AYANA Resort and Spa

Named after a ‘place of refuge’ in Sanskrit, AYANA is perched on limestone cliffs up to 30 meters above the Indian Ocean near Jimbaran Bay on Bali’s south-western peninsula. The 77-hectare property enjoys majestic views and a secluded location across its 1.3 kilometer coastline, yet is just 15 minutes from Bali’s airport. The 368 guestrooms comprise 78 private pool villas and a 290-room hotel.


Resort highlights include the 22,000sqm Thermes Marins Thalasso spa with one of the world’s largest Aquatonic Seawater Therapy Pools and the Spa on the Rocks villas set amidst the Indian Ocean. There are five purpose-built wedding venues; the avant-garde Champa Garden for grand-scale events; four freshwater swimming pools including a children’s pool; a salt-water, infinity-edged Ocean Beach Pool at the cliff’s base, accessed via an inclinator; 13 dining venues; 18-hole golf putting course; tennis pavilion; jogging/cycling path; fitness center; children’s center; boutiques; comprehensive meeting facilities and business center; and resort-wide WIFI.

Awards since the resort’s rebranding in April 2009 include:


·         #1 Spa in the World in the 2010 Conde Nast Readers’ Spa Awards;

·         Asia’s Leading Luxury Resort in the 2009 World Travel Awards;

·         Top 20 Hotels for Value Overall in the 2010 TRAVEL + LEISURE ‘World’s Best Hotel Values’ awards.


About The West Paces Hotel Group

The West Paces Hotel Group based in Atlanta, Georgia, U.S.A. was founded in 2002 by Horst Schulze along with several former Ritz-Carlton executives. The principals of the company leverage unparalleled hospitality experience and a diverse track record of operating world-class hotels and resorts to create value through superior service at luxury, world-class properties and conference centers in gateway cities and high-profile resort destinations around the world.


In less than six years, West Paces successfully launched two hotel brands, Capella and Solis. Co-Chairman and Founder Horst Schulze has helped reshape concepts of luxury service throughout the hospitality and service industries.  As chairman of West Paces Hotel Group, he has created the unparalleled Canon service standards introduced at AYANA. For more information, visit