Singapore Effie Award 2008 – Judging Experience

Effie008.jpg picture by Viviobluerex
 
Before I start, I would like stress that the overall standards of this year’s entries has improved tremendously. (See my old posting on Singapore Effie Award 2007)

Due to the confidentiality clause, I am not going to share any of the entries here. Instead, I would like to share that I had a good time today catching up with Harpreet of ZenithOptimedia & BG Gan of Starcom Media. It’s been a long time since all of us met each other. Made 2 new friends today, Dr. Tan of Temasek Polytechnic & Alex of Leo Burnett and caught glimpse and waved hello to the usual suspects like Germaine from Starhub and a few others.

Strangely, the people from OMD was not present today. Usually either Jim Goh, Anita or sometimes Li San will be there. Adeline Tiah (HSBC) was missing too.
Maybe they are all busy.

 
I do hope to share more on the entries once the results are announced.

I enjoyed the judging experience anyway.

 
Stay Tuned.
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On Singapore Roads
* Met 4 Road Idiots Since my last Blog.
* Total 597 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
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How LOW Can You Go?

 
How LOW Can You Go?

An Associate told me a very interesting story yesterday.

It’s a story about a hopeless LOW guy.

I last heard about this LOW guy about a year ago from a Marketing Manager who was managing and planning for an island wide campaign. The LOW guy was roped in to handle the Publicity of this brand while another media agency was appointed to do the media planning and buying. Being in the industry, there are unwritten rules. For example, if the media agency was appointed first, and if there are PR work involved, chances is another PR agency will be appointed either by the client or the media agency acting as a “Sub-Contractor”, but taking instructions from the “Main-Contractor”. In local context, the media agency will give the PR agency briefs on the campaign and how to put several things together in a time-sensitive schedule to make things happen.

This LOW guy was representing the PR aspect of this campaign and things started going wrong even before the campaign was started. Why? This LOW starts to brag about how “close” he was with most of the editors of local press and publishers and how “well connected” he was with the journalists, broadcasters and even with “Big Bosses” of many media owners and media agencies. With his bragging, he offended everyone in between and even tries to score points with the client (bypassing the media agency) by offering to link up the client with a few "hard-to-get" editors to generate maximum publicity. The media agency is of course, pissed. After all, media agency meets more media owners than you can meet PRC on the road.

This LOW guy is supposed to generate publicity via a few channels of selected media and a deadline was given to him to coincide with the Launch of this brand along with the media buys (from the media agency), road shows, point-of-sales promotion…etc.

Guess what? When the advertisements went live, NO magazines, radio or newspaper feature this brand. Not even a small feature. Now, the client started questioning the media agency why this is so? The media agency was of course dumbfounded. When they try to contact this LOW guy, he was nowhere to be found. After a couple of days, the embarrassed media agency found this LOW guy and demanded explanation.

This LOW guy told the media agency that he is not responsible as the deadline given to him was not realistic and he only managed to send out 3 press releases. He sent 1 to a magazine which was already defunct and another 2 to “reporters” of a local newspaper. The media agency were furious. When they first briefed this LOW guy till the launch date, the period we are talking about here is 5 months. Unrealistic? (My toes are laughing already).

This LOW guy whom was boasting about how experienced, how well connected he is with the media owners are now giving such laughable excuses.

Now back to the story of this associate friend of mine. This associate recently took over the family business which the main business is in food manufacturing. This falls under the FMCG category which is highly competitive and sometimes over-saturated. This LOW guy came into the picture (Somehow). He offered his PR services (again) which promised my associate friend to put their brand into the “limelight” involving extensive PR work like getting to know media owners and journalists from all related media and to penetrate into the market using “educating” & “understanding” of the products/brands under the company. Being badly shorthanded, short of time and short of direction, this associate agrees to try him out, why? This LOW guy promises highest return and PR effects with the lowest cost.

I almost fainted when I was told that this LOW guy actually agrees to take on a 6 months assignment for merely $400/ month?!?!?!?! Wow! If only REAL PR work is really this CHEAP! The lowest rated PR consultancy that I had used had already cost me almost $1,200/ month with a minimum contract period of one year.

If that ain’t fishy enough, here’s another lame one. Working with this LOW guy, my associate friend is NOT allowed to contact any media owners, journalist directly or else whoever that communicated in whichever way without the knowledge of this LOW guy, these media owners will lose their jobs. (Now I need a Panadol). What crap is this LOW guy talking about man?????

No bosses or editors will terminate anybody’s services just by listening this LOW guy’s claims. In fact, easily half of the media industry knows about (or heard of) this LOW guy’s operandi modus and would rather steer clear of him. (Don’t forget this is the Media Industry, good & bad news travel fast with the latter at breakneck speed) This associate also became fast friends with one of the media owners. They hit off well and the friendship sincere. (Being the introducer) this LOW guy came to know about this friendship, he fumed and threatened to make this media owner (as usual) lose the job.

And this is when the associate called me and seek my advice.

I reassure this associate that NO ONE LOSES One’s JOB just because of groundless claims, especially from this LOW guy. I am surprised to a certain extent to know that such a scum like this LOW guy can actually survive and “Harry Potter” in this industry for so long.

I told this associate friend of mine to ignore him and move on.

FMCG Sells by "Quality","Competitive pricing" & "A good Network of retailers (distributors), not "publicity". Don’t believe? Go ask any "Auntie" you chance upon in supermarkets. I wonder if this LOW guy knows anything about this industry to start with.

How LOW can someone go? (For merely a few hundred dollars)

How LOW can you go? (To cheat & con people’s money who are making a few cents margin per unit)

Estranged? Kind of. LOWlife.

Hopeless LOW guy.

 
GLOG.jpg picture by Viviobluerex
 *Picture courtesy of Internet.
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On Singapore Roads
* Met 5 Road Idiots Since my last Blog.
* Total 593 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Asking For A Raise?

 

It’s going to be May soon. This is the period where most media companies start their staff appraisal exercise for the annual increment.

Suddenly the topic of a raise becomes a highly speculated and favorite "Pantry tales".

For some, suddenly they are more committed, some stayed back in the office later than usual, some seem to be very chatty when the bosses are around seemingly to get more attention, some becomes extra helpful to their colleagues, some may even start to treat afternoon egg tarts for no reason!

The only explanation on the sudden change in behavior can be attributed to; all in the name of trying to get a handsome increment or even a promotion with a higher increase in dough.

But do you know what’s really on the Bosses’ mind?

See below….

 
Raise_edited.jpg picture by Viviobluerex
Get it?

Now get back to work.

_______________________________________________
On Singapore Roads
* Met 7 Road Idiots Since my last Blog.
* Total 588 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Please tell me where can I dine without the presense of PRCs!

Bonus Posting – For An Overly Ambitious Woman

 
For An Overly Ambitious Woman…
lacks_ambition.jpg picture by Viviobluerex
Man & Woman can never be equal.

It is Proven by decades of failure and scientifically proven.

Need I say more?

_______________________________________________
On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 581 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Please tell me where can I dine without the presense of PRCs!

Patience

I ‘ve learnt that patience can be cultivated if I am made without it.

But I’ve also learnt that patience can be tested.

And I am telling you, I am losing it right now and fast.

She better run for her life.

Patience_edited.jpg
_______________________________________________

On Singapore Roads
* Met 5 Road Idiots Since my last Blog.
* Total 581 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Please tell me where can I dine without the presense of PRCs!

Happy Secretaries’ Week!

 
For Everyone that are working in secretarial, administration and coordination positions.

Happy Secretaries’ Week! 21st April to 25th April.

Here’s something for you anyway…….
Boss_edited-1.jpg picture by Viviobluerex

 
Bleah!!!!!!!!!!
_______________________________________________
On Singapore Roads
* Met 4 Road Idiots Since my last Blog.
* Total 576 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Please tell me where can I dine without the presense of PRCs!

Office Harmony

 
Office Harmony.

Office Harmony.

Last week, there’s this lady in my office that almost upset the harmony in my office.

Office Harmony.

I was told by several people that she was under huge stress.

Office Harmony.

It further upsets me when I tried talking to her to find out if she is alright.

Office Harmony.

She ignored me and left me standing there talking to myself.

Office Harmony.

I was thinking to myself, "who the f**k are you?"

Office Harmony.

I left her table and return to my room. I sent her an email to check if I had upsetted her accidentally which I doubt so.
I sent another email as an official complaint to the HR Director and kept the other Bosses informed of her attitude.

Office Harmony.

I was later told by my boss that such behaviour is her character. I was told to ignore her.

Office Harmony.

The most basic requirement for people working in a office environment is "respect".
Respect for people. Respect people who are your bosses, respect people more senior than you, respect people who sits on a higher executive position than you, respect people whom are junior so that they may respect you back, respect everyone else in between so that no one can "stab" you back when an opportunity comes around.

Office Harmony.

After what had happened, she had not apologize to me. I am not expecting her to do so either.
Now its war.
backstab_edited.jpg picture by Viviobluerex

Office Harmony.

I am going to ignore her totally from now on.
I treated her with respect but it is clear now that she wants me to treat her as invisible.
If need be, I will "talk" to her via my staff.
She is on my "Marked" list now.

Office Harmony.

…when an opportunity comes around…….
She better watch out.

Office Harmony.

Working with me is probably the easiest as I am not too difficult a person to work with.
There’s only one way to work with me.
MyWay_edited.jpg picture by Viviobluerex

See? I told you its easy to work with me.
_______________________________________________

On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 572 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Please tell me where can I dine without the presense of PRCs!