Chinese Broadcasters Sue Pirates in USA

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Chinese Broadcasters Sue Pirates in USA
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19th March 2015, Hong Kong – CASBAA – the Association of the Asia-Pacific Pay-TV industry – today welcomed press reports that Chinese-language television broadcasters had filed suit in US courts against companies promoting and selling a brand of streaming media boxes targeted at receiving large amounts of pirated TV programming.1 The suit was filed last Friday in Federal court in California by TVB from Hong Kong, CCTV from mainland China, and Dish-TV, a U.S. satellite television provider that carries legitimately authorized programming from many countries. They accused several companies of promoting a brand of pirate TV player called “TVPad.”

“Proliferation of ‘black box’ streaming media players is a deadly problem for the Asian and international television industries,” said CASBAA’s Chief Policy Officer, John Medeiros. “Governments are only beginning to take this problem seriously, and it is profoundly weakening their creative content producers.”

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CASBAA CEO Christopher Slaughter noted that these devices are manufactured and sold by multinational criminal syndicates whose upstream arms intercept copyrighted TV channels and programs and stream them via the Internet to millions of consumers around the world. Programs and channels from all major TV broadcasters and producers are stolen in this way; both from international providers like HBO, Fox, Discovery and BBC, as well as from indigenous Asian producers from places like India, China, Hong Kong, Japan, Indonesia and Vietnam.

“Asian content industries are particularly hard-hit by unrestrained export of these boxes to North America, Europe and Australia,” said Slaughter. “There are substantial niche markets for Asian content in those places, where consumers have a high ability to pay. With pirates stealing those markets, Asian TV companies are not able to expand investment in new content to meet the needs of the digital era. Media flows in the other direction are also affected: international companies and pay-TV platforms doing business in Asia face a growing problem. ”

Medeiros noted that last year, India and Hong Kong both acted to raid “upload points” for pirate streaming media syndicates, where local programming was being streamed onto pirate networks. “Those were great actions,” he said, “and governments have to persevere. If the syndicates are allowed to operate with impunity, the television industry will be decimated.”

About CASBAA
CASBAAlogo

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

http://www.casbaa.com

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Travel Is Personal In T Galleria

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Travel Is Personal In T Galleria
– By DFS Spring/Summer 2015 Campaign

Caroline de Maigret, Godfrey Gao and Zhou Yi share personal vacation photos in a campaign inspired by social media.

13th March 11 2015, Hong Kong The nature of travel is personal and is at the heart of T Galleria by DFS Spring/Summer 2015 campaign. The world’s leading luxury travel retailer explores the adventures and journeys of three international travelers and social media influencers — French music producer Caroline de Maigret, Taiwanese actor Godfrey Gao and Chinese artist Zhou Yi. In a first for an international luxury brand, the campaign integrates their personal travel photographs into advertising and visual merchandising in-store.

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T Galleria by DFS launches Spring Summer Campaign


T
 Galleria by DFS debuts a three-part video campaign series exploring the travels and tales of each influencer. John Gerhardt, Senior Vice President, Creative and Branding Direction, DFS Group, said: “Both travel and luxury are very personal. Instagram as an amazing channel that allows us to share private experiences inspired us. Our three travelers generously contributed to the campaign with their own vacation photographs. In turn, the campaign has a sense of authenticity and personalization.”

Customers are invited to explore the campaign in-store through a dynamic experience featuring social-inspired displays, lenticular surfaces, video projections, multimedia walls, pop-up photo booths and aerial installations — all designed by the retailer’s award-winning visual merchandising team. Visitors to TGalleria.com can click into an immersive digital experience.  Customers and followers can share travel photos using #MyTJourney on Facebook, Instagram, Weibo and WeChat.

The first episode follows music producer and fashion muse Caroline in Chopard, who opens her travel journal sharing personal images from the deep blue waters of Spain’s Cadaqués to her recent trip across Asia, as well as how each journey collectively has inspired her work.

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The second episode launches on April 1 and features screen star and model Godfrey in Emporio Armani who shares how travel feeds his appetite to experience the world. Basking in the tropical sun, his photos are an invitation for a dip into the coral reefs of Bora Bora and a ride on the canals of Venice, Italy.

The final episode on May 1 stars Chinese artist Zhou Yi in Giorgio Armani Beauty. From showing her latest works in Hong Kong to being inspired by Singapore’s bright city lights, the artist shares how each journey transports her into a world of wonder filled with inspiration.

To complement the campaign, T Galleria by DFS commissioned celebrated French fashion illustrator Cassandre Montoriol whose whimsical illustrations which have reached 12 million travelers on social media across Asia.

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FEEL MOMAZING EVERY DAY

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FEEL MOMAZING EVERY DAY
GREY Singapore launches powerful new Pan-Asian campaign Scott’s.

9th March 2015, Singapore – Every day, all around the world, millions of mothers do a million things for their children. They provide for them, encourage them, and help them with everything from learning to read to fixing a broken toy. They listen to them, watch over them and teach them – be it through storytelling or demonstration. Mothers do all these things without question. The only questions are the ones they ask themselves. ‘Am I doing it right?’ ‘Am I doing enough?’

A new campaign by GREY Singapore – executed on behalf of Scott’s, part of GSK Consumer Healthcare brand portfolio – finds a beautiful and emotional way to answer that: #MOMAZING.

GREY achieved this by coining the word and defining the concept of #MOMAZING. It’s the moment a mother witnesses a developmental leap in her child’s life; whether it be the moment their child takes their first steps, reads for the first time or learns to tie their shoe laces. That’s the moment she knows that everything she’s doing is right. That’s her biggest payback, her greatest reward. This insight was uncovered during the many conversations GREY and GSK Consumer Healthcare held with mothers across Asia.

The emotional centrepiece of the campaign is a long format online video (LINKhttps://www.youtube.com/watch?v=FNoQ60nA3wU)) which brings to life the #MOMAZING concept. Beautifully captured observations from the lives of mothers and their children are told through captivating narration, expressing the #MOMAZING feeling. The 360 campaign will also feature 30- second market-specific TVC’s, and online digital and social activations. The digital and social media elements will drive the audience to the video. The campaign will also launch new online content that will provide additional product information and encourage user participation.

Packed with the goodness of cod liver oil, Scott’s Emulsion helps to support immunity, growth and development. Because of this, Scott’s has become a brand trusted by mothers for generations to help their children grow up strong and healthy. The campaign also encourages daily usage by linking the product benefits of Scott’s – namely: the proven impact of DHA and Omega-3 on supporting normal brain function and mental performance – with the word #MOMAZING.

“Being a mother is both the most rewarding and the toughest job in the world. The right choices aren’t always clear or available, and with so much contradictory advice flying around, it can be hard for mothers to feel confident about the choices they make,” explains GREY VP, Global Strategy Director- GSK, Judd Labarthe. “With #MOMAZING, Scott’s introduces a new word for a powerful set of feelings that all mothers already know. It’s the feeling they get when they see their child has made a developmental leap. That’s when mothers know they are getting it right.”

“We aim to create a movement. The campaign is designed to position Scott’s as a partner to mothers, accompanying them on their child’s developmental journey, giving them the opportunity to share their #MOMAZING moments, stories and pictures. Something mothers do already – but now they have one simple word and hashtag to link it all up, brought to you by Scott’s,” explains Till Hohmann, Executive Creative Director at GREY Group Asia Pacific.

Having just launched in Indonesia, Thailand, Malaysia, Singapore, and Hong Kong, #MOMAZING is a truly pan-Asian campaign for Scott’s. Emotional, unique, and social, this new campaign is only getting started.

“Driving a strong emotional connection with mums is vital to how we will grow our brand. By demonstrating our commitment to helping them support the development of their children, we hope to engender trust and confidence in our product proposition. #MOMAZING is simple, specific and engaging – we are confident Scott’s mums will want to be a part of this and share their moments with us and fellow mums,” says Charles Leslie, Global Head of Vitamins, Minerals & Supplements, GSK Consumer Healthcare.

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OTT Offers Huge Potential; Piracy Still a Hindrance – CASBAA OTT Summit 2015

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OTT Offers Huge Potential; Piracy Still a Hindrance – CASBAA OTT Summit 2015

9th March 2015, Hong Kong/ Singapore – CASBAA, the Association for digital multichannel TV, content, platforms, advertising and video delivery throughout the Asia-Pacific, recently concluded its OTT Summit 2015 on Tuesday, March 3 at the Grand Hyatt Singapore.

“Attracting over 200 delegates, speakers, and media, the second edition of CASBAA’s OTT Summit was another successful forum providing essential information to help better understand how over-the-top television services can best fit into our current broadcasting environment,” said Christopher Slaughter, CEO, CASBAA. “The Asia Pacific region is still primarily driven by the traditional linear TV market but, as our speakers have detailed today, there is tremendous business potential in tapping into OTT.”

Christine Fellowes, Board Member Responsible, CASBAA OTT & Connected Media Group, and MD Asia Pacific, Universal Networks International, started off the day by painting a positive outlook for OTT: “Currently fixed broadband in Asia Pacific is at 35% household penetration. Mobile broadband subs powered by 3 and 4G networks are at 866 million today and will expand to reach almost two billion subs in just five years. While linear television will remain the driving force for some time, OTT is currently a US$3 billion industry in Asia Pacific and forecast to be $8 billion by 2020.”

Further reinforcing the enormous potential that OTT services hold for the region, Wangxing Zhao, Associate Research Analyst, SNL Kagan said that “We see OTT as much more of an opportunity than a threat for all players in the TV industry. OTT is being leveraged by free broadcasters, pay-TV providers and pay-TV platforms too but discrepancies between markets in the Asia-Pacific region are phenomenal and, as a result, OTT in some markets will have a much longer trajectory than in more developed markets.”

Zhao added: “Netflix has proven that OTT is more about getting new subscribers for the TV industry, rather than cannibalizing existing ones.”

But, despite the rosy picture, other speakers pointed out hurdles that could hinder the progress of OTT in the region.

“We have a huge problem when it comes to OTT monetization, where piracy is fast becoming the de facto viewing habit of a full generation of users,” said Matt Pollins, Media Lawyer, Olswang Asia. “Evidence confirms that the main reason people pirate is because it is free and I don’t think the industry alone can remedy this simply by putting more content options out there, without substantial help from the authorities in more actively enforcing copyright.”

“In many Asian markets there are services flagrantly infringing copyright in broad daylight without any real risk of enforcement,” Pollins warned.

Net neutrality, an issue topical in the United States presently, was also highlighted as a possible issue for the Asia Pacific in the future.

Said James Miner, CEO, Miner Labs: “Nobody has mentioned the words ‘net neutrality’, but we have to be concerned about who is going to finance the networks needed to provide bandwidth needed for online video….Netflix and YouTube are the poster children for overconsumption.”

However, what was clear after the day’s sessions was that old business models would not be sufficient in the digital age.

“Change is the thing that will define this industry, and those who can manage that best will succeed,” said David Habben, Chief Media Strategist, Akamai Technologies.

Supporting the event, corporate partners for the CASBAA OTT Summit 2015 included Presenting Sponsor Brightcove, Official Interactive Q&A Partner Ooyala and Sponsors Accedo, Akamai, Irdeto and Letv.

 

About CASBAA
CASBAAlogo

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.

www.casbaa.com

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Unilever’s Surf & Lowe OPEN Philippines Launch Pioneering Idea for Areas Devastated by Haiyan

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Doing the laundry with recycled water:
Unilever’s Surf & Lowe OPEN Philippines Launch Pioneering Idea for Areas Devastated by Haiyan


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5th March 2015,  Mayorga, Tacloban: Unilever Philippines has opened a pioneering laundry water recycling facility and garden in the municipality of Mayorga, Leyte – a community hit hard by super-typhoon Haiyan in November 2013. The first facility, or ‘Surf Labahan Station’, an idea from Lowe Philippines’ specialist activation division OPEN, launched this year. It features a machine that uses debris from the typhoon as part of its filtration system recycling water for the community.

Unilever Philippines, in partnership with Operation Compassion, has been helping rebuild the municipality of Mayorga. The small fishing community has slowly been getting back to working order following Haiyan, and a supply of usable water has proved crucial to this process, after infrastructure was destroyed in the disaster.

In the Philippines, waste water generated from laundry is usually just thrown out, possibly contaminating the surrounding areas with traces of detergent. To add to that, local communities usually use water pumps that tap into the water table, depleting the areas reserves. The initial water filtration idea from OPEN addresses the issue of managing this water responsibly. The idea was a winner in the Unilever Developing & Emerging Market Young Creative Academy Scholarship for Cannes 2013. The brief, to agency talent under 28, was to create an idea for a Unilever brand – in this case Surf laundry detergent – using any vehicle or channel, which would fulfil these criteria: Improving health and wellbeing; reducing environmental impact; and enhancing livelihoods. While the concept did not have to be perfect, it did have to demonstrate ingenuity to make a positive difference. Unilever worked with the agency together with Operation Compassion and Awesome Lab, a local NGO and a technology company respectively, to develop the idea into a reality.

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The Surf Labahan has been designed with three stages of filtration utilizing debris collected from super-typhoon Haiyan’s effects. The filtration also uses ceramic and carbon filters that remove dirt particles and absorb odour from the waste water. The system at full capacity provides 6,000 litres of clean water, delivered via solar-powered pumps, to re-use for doing the laundry, as well as for watering ornamental plants in the surrounding area.

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People use the Surf Labahan Station to wash their clothes with recycled water, and their laundry water returns to the system to be filtered again in a cyclical process. The Station also serves as a public green space, providing a venue for the community to congregate and wash their clothes out of the sun’s heat.

Lavin Gonzaga, Unilever’s Sustainable Business & Communications Assistant Manager explains:  “A big part of Unilever’s environmental efforts goes into water sustainability. Our company manufactures personal care products like shampoo, soap, as well as laundry detergent, so we really need a continuous supply of clean water for our products to be useful.”

Lowe Philippines’ President Leigh Reyes adds: “Sustainability has always been a priority in our work, and the Surf Labahan project was a great opportunity to exercise creativity for good. This idea uses affordable, sustainable technology made in the Philippines, and it shows that smart, useful things can come from adversity. We’re glad to have been a part of the pilot run of the Surf Labahan Station, and we’re looking forward to future implementations.”

Once the first Surf Labahan Station is established, Unilever hopes to roll out the idea in other areas with scarce water resources in The Philippines. Because the idea uses simple, sustainable technology, it also has the potential to be adapted for communities overseas.

 

Campaign Credits:

Unilever Philippines

Brand Managers: Carlo Isla, Mara Banson, Jessica Inocencio,

Senior Assistant Brand Manager: Patricia Deyto

Assistant Brand Manager: Cha Francisco

Sustainable Business & Communications Assistant Manager: Lavin Gonzaga

LOWE/OPEN Philippines

President/CCO: Leigh Reyes

ECD: Abi Aquino

Managing Director: Alan Fontanilla

CD: Roman Carlo Olivarez

Art Director / initial concept: Martin Flordeliza

Copywriters: Owel Alvero, Roman Carlo Olivarez

Account Manager: Irish Viado

Planning Director: Viboy Palilio

Technology Partner: Awesome Labs

President: Matthew Cua

Creative Director: Cris Mora

Project Manager: Kyle Sze

NGO Partner: Operation Compassion

Field Operations Officer: Vic Ferrer

Livelihood Officer: Rick Valenzuela

 

About Lowe Philippines and OPEN
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Lowe Philippines began as C.A. Lintas in 1978. Today, Lowe Philippines is one of the top 10 agencies in the country. Incorporating specialist activation division OPEN, the agency is an acknowledged premiere consumer engagement agency, working with clients such as Alaska Milk Corporation, Big E Corporation, BPI, Ginebra San Miguel and Unilever.

www.lowephilippines.com

Lowe Philippines is part of Lowe and Partners, a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. Lowe and Partners is an integrated marketing communications network with global specialisms including expertise in digital with Lowe Profero, strategic activation and shopper marketing via Lowe Open, and one of the largest and most influential networks specialising in healthcare, ICC Lowe. 

Lowe and Partners is consistently ranked among the most awarded creative and effectiveness agency networks in the world, and in 2013/2014 took home over 100 Effie awards, topping the annual Effie Index in terms of points per dollar revenue. Lowe and Partners is headquartered in London and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit us at www.loweandpartners.com or follow Lowe and Partners on Twitter @LoweandPartners and on Facebook.com/LoweandPartners.

For more about Surf, please visit:

http://www.unilever.com/brands-in action/detail/Surf/292061/?WT.contenttype=view%20brands

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Lowe Lintas India Named Top Creative Agency and Lowe and Partners Ranked Top 4 Network in the World by WARC

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Lowe Lintas India Named Top Creative Agency and Lowe and Partners Ranked Top 4 Network in the World by WARC

LONDON, FEBRUARY 26, 2015: WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has announced Lowe Lintas India as the number one Creative Agency in the World, and ranked Lowe and Partners 4th in the Top Agency Networks in the World. The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.

In addition to the top spot for Lowe Lintas India, their Kan Khajura’ campaign for Unilever was named the number one Campaign in the World in the WARC rankings. This is the first time an agency from India has landed the number 1 ranking, and builds on the recent success of Lowe Lintas on the global stage, including wins at the Jay Chiat Awards, Asia Pacific Tambuli Awards andAsian Marketing Effectiveness & Strategy Awards, plus being named runner up for Ad Age International Agency of the Year in 2015.

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“As the top creative agency in the WARC 100, Lowe has shown it can produce consistently great thinking that delivers for clients. It has also shown that, today, marketers should be looking globally to find breakthrough ideas from which they can learn,” said David Tiltman, Head of Content, WARC

Lowe and Partners saw significant representation in the WARC 100 listing. In addition to the top spot from Lowe Lintas India, two other agencies from the network, Lowe SSP3 Colombia and Lowe Roche Canada featured in the top 25 creative agencies list. Furthermore, 5 of the campaigns created by Lowe and Partners featured in the WARC 100 Best Marketing Campaigns.

1st: Lowe Lintas for Hindustan Unilever ‘Kan Kahjura’

4th: Lowe Lintas for Lifebuoy ‘Help a Child Reach 5’

22nd: Lowe Lintas for Kissan ‘Little Farmers of Kissanpur

39th: Lowe Roche for the Heart and Stroke Foundation of Canada ‘Make Health Last’

53rd: Lowe SSP3 for the Colombian Ministry of Defence ‘At Christmas Everything is Possible’

“At Lowe and Partners we focus on creating powerful ideas to drive value for our clients’ businesses. It’s especially rewarding that our creative effectiveness recognition is for work where we have used the power of our creativity to effect positive change and solve real problems for real people,” said Michael Wall, Global CEO, Lowe and Partners.

About Lowe and Partners:
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Lowe and Partners is a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. Lowe and Partners is an integrated marketing communications network with global specialisms including expertise in brand strategy, communications planning and through the line advertising with Lowe, digital marketing with Lowe Profero, strategic activation and shopper marketing via Lowe Open, and one of the largest and most influential networks specialising in healthcare, ICC Lowe. Lowe and Partners is consistently ranked among the most awarded creative and effectiveness agency networks in the world, and in 2013/2014 took home over 100 Effie awards, topping the annual Effie Index in terms of points per dollar revenue. Lowe and Partners is headquartered in London and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit us atwww.loweandpartners.com or follow Lowe and Partners on Twitter @LoweandPartners and on Facebook.com/LoweandPartners.

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