Getty Images at Cannes Lions 2012

For the 15th consecutive year, Getty Images will continue its support of the world’s best up-and-coming creative talent competing in the Young Lions Competition

SINGAPORE, 10 June, 2012 – For the 15th consecutive year, Getty Images will be sponsoring and supporting the Young Lions Competition at the Cannes Lions International Festival of Creativity, 17 – 23 June, 2012. The competition encourages the world’s best talented, young creative teams to produce an award-winning campaign, competing against the clock. Getty Images will be the exclusive content provider for the competition, enabling contestants to draw from its broad range of creative, editorial, archival and music collections, to help them produce inspiring and award-winning work of their own.

As well as supporting the Young Lions Competition, Getty Images is sponsoring the lounge area of Cannes Also’s ‘Play, Make, Master’, a joint initiative by branding agencies The Brand Union and Lambie-Nairn, with cold refreshments, ice-cream and a photo booth. ‘Play, Make, Master’ showcases the skills of experts including world leaders in stop frame animation Aardman, renowned balloon artists Airigami and Certified Lego artists Bright Bricks. Taking place daily at 2pm in the Getty Images lounge area, the company is also offering a master class on mobile photography, including tips and tricks on how to capture the best image on what is regarded as a growing platform for producing reputable photography. The Cannes Also initiative, established in 2011, was created to celebrate the wider role of creativity in our industry. 

Delegates will also have the opportunity to attend one-on-one sessions with Getty Images’ creative trends experts at a beach-side venue, to discuss visual branding in communication, visual trends in technology and photography, or any subject in the creative sphere that is of interest. 

Andrew Saunders, Senior Vice President, Creative Content at Getty Images said: “The Cannes Lions International Festival of Creativity is an exciting event for Getty Images. Our support of the Young Lions Competition over the past 15 years has never failed to produce work that both inspires and surprises us. It is a rewarding experience to see some of the world’s most talented, young creatives use Getty Images’ content to produce such fresh and innovative work and we are really looking forward to seeing what this year’s teams will produce. We are also looking forward to offering delegates the chance to meet with our creative team firsthand, to discuss their own visual branding and how to maximise its potential.”

There are six competitions that take place during the Young Lions Competition at the Palais des Festivals, which fall under the following categories: Print, Cyber, Film, Media, Young Marketers and for the first time in 2012, Design. Each competing team is briefed by a not-for-profit client to create and execute a campaign within 24 hours (within 48 hours for Film), meaning that teams work under intense pressure, around the clock. 

The Young Lions competition is open to advertising professionals up to 28 years old and participating teams, comprising of an art director and copywriter, or two marketers in the case of the Young Marketers competition, are selected through a pre-selection process in their own country, with the winners attending Cannes Lions.

Click here for more information on the Young Lions competition.

About Getty Images

Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.  Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/GettyImagesSoutheastAsia and Twitter at www.twitter.com/gettyimages.com

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Canon brings touch to the DSLR with the EOS 650D

Touch panel, Continuous AF Servo and the DIGIC 5 image processor come together to redefine user experience and bring amateur photography to a new level!

Singapore, 8 June 2012 – Canon Singapore today introduced the next step in the evolution of DSLRs with the launch of the EOS 650D, the first DSLR in the world featuring a touch screen interface*. Driven by an 18-megapixel CMOS sensor and the powerful DIGIC 5 imaging processor, the new Vari-angle Touch Screen Interface brings an intuitive user experience to the table with the use of familiar touch gestures like pinching, zooming and swiping.

“Canon has always focused on enriching user experiences. Touch screen technology has changed the way we use our devices and made them more accessible, which is why we have introduced it to the EOS 650D,” said Andrew Koh, Senior Director and General Manager of the Consumer Imaging and Information Products Group, Canon Singapore. “Along with the new Hybrid CMOS AF system and the DIGIC 5 image processor, we are confident that the EOS 650D will be a compelling choice for amateurs looking to bring their photography to the next level.”

Intuitive touch panel: a world-first for DSLRs
The introduction of touch promises to bring a whole new user experience to DSLR photography. The 3-inch 3:2 ratio Vari-angle Clear View LCD II capacitive touch screen allows familiar touch gestures such as pinching, zooming and swiping. Commonly used EOS controls have also been integrated into the touch panel experience, allowing users to conveniently change settings like shutter speed or aperture value easily via the touch screen. The touch screen also features anti-smudge coating and reduced reflective glare when taking pictures under bright conditions.

Composing images with peace of mind
The EOS 650D empowers both amateur and professional photographers with a host of improved functions and new creative imaging features. A wider ISO range from 100 to 12800 (expandable to 25600) gives users more freedom to capture sharp images in a wide variety of lighting conditions.

The Multi Shot Noise Reduction function allows users to take four consecutive shots which the camera will automatically merge and align to compensate for noise while improving detail and definition. Night photography is also more convenient with the new Handheld Night Scene mode, which lets photographers capture dark scenes without the need for a tripod. This is achieved by capturing four shots consecutively at a fast shutter speed, then automatically merging them internally to form a single sharp image. The EOS 650D also offers HDR Backlight Control, where it shoots 3 images at different exposures to combine into a single, perfectly expose image, preserving details from both bright and dark areas.

EOS Scene Detection technology has also undergone significant improvements. Users can directly apply one of seven effects (Grainy/Black & White, Soft Focus, Toy Camera, Miniature, Art Bold, Water Painting, & Fish-eye) to their pictures without additional post-processing on the computer. A new Night Scene assesses point light sources or ambient light to automatically adjust exposure settings (shutter speed, aperture, ISO), based on whether a tripod is currently used or not, ensuring that the user always captures the best possible night scene. The improved Scene Detection system also comes with new icons displayed on the Live View screen to help users easily identify and toggle between modes.

Improved focus for stills and videos with new Hybrid CMOS AF System
With the new Hybrid CMOS AF system, the EOS 650D is able to engage both contrast AF and phase-difference AF in both Live View and video recording modes to perform full-time continuous autofocusing. With a 31-zone, multi-point AF and a new Subject Tracking AF system, four different methods of AF are possible during Live View.

The Face + Tracking method detects a face, focuses on it and tracks it by switching AF points. Users can also set the target focus area by touching it on the LCD monitor, and it will automatically be tracked by the camera. The FlexiZone Multi AF mode divides the scene into 31 AF zones prioritising the centre and subject in the foreground; while the FlexiZone Single AF and Quick modes allow users to move a focal point with a touch of the LCD screen. The Quick mode functions like the conventional Quick mode by temporarily shutting off Live View to perform focusing via the optical viewfinder, but allows users to select the AF point via touch.

Other new features in the Hybrid CMOS AF System include Continuous (Pre) AF, where the EOS 650D continuously focuses on an object before the shutter button is pressed, and Touch Shutter Release, where the image is captured immediately after the user touches the screen to focus on the subject. Movie Servo AF mode also brings continuous autofocusing during video to the EOS 650D with all EF and EF-S lenses.

Creating videos with convenience
With the EOS 650D, the easy-to-use Video Snapshot editor, a feature previously found only in Canon LEGRIA camcorders, allows users to capture quick video snapshots in 2, 4 or 8-second durations. The in-camera editor can then be used to reorder or delete the clips without the need of a PC.

A new generation of quality EF lenses

Along with the EOS 650D, Canon also launched 2 new lenses, the EF-S18-135mm f/3.5-5.6 IS STM and the EF40mm f/2.8 STM.

The EF-S18-135mm f/3.5-5.6 IS STM features reduced chromatic aberration with the inclusion of one UD lens element and one PMo aspherical lens element. When used with the EOS 650D’s Movie Servo AF, it also offers smooth, speedy and quiet focusing while recording. This is achieved with the development of a new six-group zoom system, and the adoption of a stepping motor and focus mechanism. Along with it, the Dynamic IS system features an expanded correction range, with image stabilization equivalent to 4 stops of light, which proves very useful when shooting subjects on the move.

The EF40mm f/2.8 STM comes in an ultra-compact and lightweight design, with a diameter of 68.2mm, a thickness of 22.8mm and weighing 130g making it the slimmest and lightest EF lens produced. A fast f/2.8 aperture, 7-blade circular aperture and aspherical lens elements let the lens achieve a high level of image quality from centre to corner.

Editor’s Note:
The KISS (Keep It Silent & Simple) or Rebel Series or the 3 digit series of the EOS Range of DSLRs is into its 8th incarnations right now with the EOS650D. Targeted at upgraders and consumers’ market, cameras in this range are exceptionally popular due to its humble asking price, the light weight but solid build and it’s ability to acheive high quality photos makes every EOS in this product line a joy to use. I shall not comment further until I get my hands on a review unit – stay tuned.
-Editor.

* First DSLR with Touchscreen technology as of 8 June 2012

Price & Availability
The EOS 650D will be available from the respectively stated dates at all Canon authorized dealers, in the following kits at the following recommended retail prices:

Body only                                                                  S$1,149, end-June
Kit I (with EF-S18-55mm f/3.5-5.6 IS II)                S$1,299, end-June
Kit II (with EF-S18-135mm f/3.5-5.6 IS STM)                   S$1,699, mid-July

Pricing and availability of the EF-S18-135mm f/3.5-5.6 IS STM and EF40mm f/2.8 STM lenses will be advised at a later date.         

About Canon Singapore Pte Ltd
Canon is a global leader in photographic and digital imaging solutions.  Canon Singapore Pte Ltd is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and a representative office in Vietnam. The parent company Canon Inc has a global network of close to 300 companies and employs close to 200,000 people worldwide.  It is dedicated to the advancement in technology and innovation and commits about 10% of its total revenue each year to R&D.  Canon is consistently one of the top few companies to earn the most number of patents over the last 19 years.  As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.  More information is available at www.canon.com.sg.