Let’s talk about some "games" that the Media Industry plays….
The top game has to be "Hopscotch". When accounts are pitched, won & lost, people moves around. Or there are other factors, or reasons why people moves around. Yes, around. Around the same industry. Anything that moves away will come back. and you have ONLY these few squares (media companies) to jump to. There are spaces to explore, but each spaces are within reach of each other. And you don’t jump, you hop. And only on one leg. By the way all the squares knows each other.
When people at the agency moves, media owners will be kept busy playing "Hide & Seek". Working relationships built over the years are "lost" when agency media moves. and most of the time, they don’t really inform the media owners where they are heading to. Unless the media owner are "requested" or "preferred" by their (new) clients at the new agency. Seeking out someone whom one (a media owner) has maintain contact over the years is no joke given the number of ad agencies in Singapore. This is one game that (most) media owners hate.
And then there is another favourite game, the infamous "Musical Chairs". There’s only a limited number of "Directors" per agency, (If everyone is a director, then who does the real work?) every day at work is like walking around a circle of empty chairs. The music are whatever that kept you going at work, once the music stops, you have to grab a chair and sit down. As a director, one have to be sharp, meticulous, predictive, swift and wears a few hats. Once the going gets rough, someone arre bound to be left out, left behind, ousted and sometimes, lost their job. However, don’t forget everyone are smiling at each other just minutes ago while "walking" around the chairs" before the music stops.
Over at the media agencies. Another favourite game is none other than "The Weakest Link". In most agencies, there are several teams working for different accounts (clients). With every accounts, there are targets to meet. Internally within the agency, there are "friendly competitions" being held everyday. At the end of the day, agency owners will be concerned over the lowest-performing account (client). – a customer who clocked the lowest spending on ad buys. The team handling this type of account will be naturally deemed as the "The Weakest Link". Sadly, that’s a fact, it happens and is still happening. It’s not about steorotyping, it’s about which team survives and which team dies.
Over to Creative Agencies. Creative work are always judged differently. It’s like playing "Idol", why so? a piece of work will be accepted by some people while some scrutinized the work by citing views which may or may not be valid. Until everyone can agree that the piece of work is good enough to be presented to the client for approval, it’s back to the drawing board. The players here are no doubt the Art Director and his/her team of designers while the judges are played by (mostly Creative Directors) everyone else in the agency. well, the real judge in this context is none other than the client!
PR Agencies love another game call "don’t forget the lyrics". Just imagine you answered a question at a Press Conference contradicting what you had sent out in your press releases. Some PR agencies will know what I am talking about. 🙂
Another game favored by everyone in the industry is none other than "The Apprentice".
Why? In agency context the clients plays the role of Donald Trump while every other media agencies plays the apprentices.
Simple reason, "If you are not up to the mark, stop trying your luck." followed by the usual "You are Fired."
Now you know why some accounts are always "Up for Pitch"?
Given the soft economy at the moment, everyone of us inside or outside the media industry are playing "Fear Factor". Especially in the media industry in recent months. Big accounts changed hands, agencies regrouping, downsized and a couple of them are in the midst of closing down. Others are considering moving out (pull out) of Singapore to other cheaper Asia alternatives. This somehow affected many in the industry. We work in fear. We walk in fear. We talk in fear. We sleep in fear. we eat in fear. We live in fear.
And naturally, everyone of us are automatically enrolled in "Survivor". Every company is trying to Outwit their competitors, every level of executives are trying to Outplay their counterparts, and everyone is trying to Outlast the economy.
Looking back, the media industry here isn’t that bad right? Everyday is "Play Day!"
Work. Play to Survive.
*or would you rather play with Osama Bin Lala?
(Not Laden, Check Teletubby "Lala" on Google)
On Singapore Roads
* Met 1593 Road Idiots Since my last Blog.
* Total 1574 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.
* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
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