Sales Training Kit

Recently I digged out a copy of sales journal which I had authored for an ex-company’s training purposes.

I remembered that a few publishers who knows me personally wished to release my materials as a pocket size handbook for people working in the sales line.

I was over the moon during that time. They even had a name ready for this book, "Basic Of Selling – Your Pocket Guide to Selling".

However, due to a lack of confidence, I politely rejected the requests for printing rights with a profit to share.

I must be stupid back then. Very stupid.

Then about a year ago, I started writing again. This time on the media industry which I am too familiar with.

"Chicken Soup for the Media Owners’ Soul" was almost a confirmed project with a section that is crudely extracted from "Basic Of Selling – Your Pocket Guide to Selling"

Then I backed out again.

Again.

Due to a lack of confidence.

I hate my books to be on the "Discount" shelves gathering dust, or subject myself to critics whom may harshly criticise my writing skills, or even my competitors buying a copy and use the "educational" part to teach their sales teams.

I gave "Basic Of Selling – Your Pocket Guide to Selling" an update this week.

I have have decided to impart the essence of this would-be book exclusively for my sales department.

Maybe I should charge. Maybe.

But, I still lack confidence.

Should you be interested about either "would-be Books",

Search the archives on this blog and you will find many short stories taken from the "Chicken Soup for the Media Owners’ Soul" and bits and pieces of ""Basic Of Selling – Your Pocket Guide to Selling" scattered everywhere.
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On Singapore Roads
* Met 13 Road Idiots Since my last Blog.
* Total 1602 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
Technorati Profile
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http://www.free1000000clicks.com/?Turbo130
http://alphainventions.com/
http://condron.us/

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Online Ads?

Let the pictures talk.

httpwwwtechmissionorg.jpg picture by Viviobluerex
Source: www.techmission.org

httpwwwtechcrunchcom2.jpg picture by Viviobluerex
Source : www.techcrunch.com

httpwwwtechcrunchcom.jpg picture by Viviobluerex

Source : www.techcrunch.com

httpwwwresearchrecapcom.jpg picture by Viviobluerex
Source : www.researchrecap.com

httpwwwbridgeratingscom.jpg picture by Viviobluerex
Source : www.bridgeratings.com
________________________________________________________________________
On Singapore Roads
* Met 15 Road Idiots Since my last Blog.
* Total 1589 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
Technorati Profile
Add to Technorati Favorites
Free Traffic Tools!
http://www.free1000000clicks.com/?Turbo130
http://alphainventions.com/
http://condron.us/

Games In Media

Let’s talk about some "games" that the Media Industry plays….

The top game has to be "Hopscotch". When accounts are pitched, won & lost, people moves around. Or there are other factors, or reasons why people moves around. Yes, around. Around the same industry. Anything that moves away will come back. and you have ONLY these few squares (media companies) to jump to. There are spaces to explore, but each spaces are within reach of each other. And you don’t jump, you hop. And only on one leg. By the way all the squares knows each other.

1-6.jpg picture by Viviobluerex

When people at the agency moves, media owners will be kept busy playing "Hide & Seek". Working relationships built over the years are "lost" when agency media moves. and most of the time, they don’t really inform the media owners where they are heading to. Unless the media owner are "requested" or "preferred" by their (new) clients at the new agency. Seeking out someone whom one (a media owner) has maintain contact over the years is no joke given the number of ad agencies in Singapore. This is one game that (most) media owners hate.

2-6.jpg picture by Viviobluerex

And then there is another favourite game, the infamous "Musical Chairs". There’s only a limited number of "Directors" per agency, (If everyone is a director, then who does the real work?) every day at work is like walking around a circle of empty chairs. The music are whatever that kept you going at work, once the music stops, you have to grab a chair and sit down. As a director, one have to be sharp, meticulous, predictive, swift and wears a few hats. Once the going gets rough, someone arre bound to be left out, left behind, ousted and sometimes, lost their job. However, don’t forget everyone are smiling at each other just minutes ago while "walking" around the chairs" before the music stops.

3-6.jpg picture by Viviobluerex

Over at the media agencies. Another favourite game is none other than "The Weakest Link". In most agencies, there are several teams working for different accounts (clients). With every accounts, there are targets to meet. Internally within the agency, there are "friendly competitions" being held everyday. At the end of the day, agency owners will be concerned over the lowest-performing account (client). – a customer who clocked the lowest spending on ad buys. The team handling this type of account will be naturally deemed as the "The Weakest Link". Sadly, that’s a fact, it happens and is still happening. It’s not about steorotyping, it’s about which team survives and which team dies.  

4-6.jpg picture by Viviobluerex

Over to Creative Agencies. Creative work are always judged differently. It’s like playing "Idol", why so? a piece of work will be accepted by some people while some scrutinized the work by citing views which may or may not be valid. Until everyone can agree that the piece of work is good enough to be presented to the client for approval, it’s back to the drawing board. The players here are no doubt the Art Director and his/her team of designers while the judges are played by (mostly Creative Directors) everyone else in the agency. well, the real judge in this context is none other than the client!

5-6.jpg picture by Viviobluerex

PR Agencies love another game call "don’t forget the lyrics". Just imagine you answered a question at a Press Conference contradicting what you had sent out in your press releases. Some PR agencies will know what I am talking about. 🙂

6-6.jpg picture by Viviobluerex

Another game favored by everyone in the industry is none other than "The Apprentice".
Why? In agency context the clients plays the role of Donald Trump while every other media agencies plays the apprentices.
Simple reason, "If you are not up to the mark, stop trying your luck." followed by the usual "You are Fired."
Now you know why some accounts are always "Up for Pitch"?

7-6.jpg picture by Viviobluerex

Given the soft economy at the moment, everyone of us inside or outside the media industry are playing "Fear Factor". Especially in the media industry in recent months. Big accounts changed hands, agencies regrouping, downsized and a couple of them are in the midst of closing down. Others are considering moving out (pull out) of Singapore to other cheaper Asia alternatives. This somehow affected many in the industry. We work in fear. We walk in fear. We talk in fear. We sleep in fear. we eat in fear. We live in fear. 

8-5.jpg picture by Viviobluerex

And naturally, everyone of us are automatically enrolled in "Survivor". Every company is trying to Outwit their competitors, every level of executives are trying to Outplay their counterparts, and everyone is trying to Outlast the economy.

9-5.jpg picture by Viviobluerex

Looking back, the media industry here isn’t that bad right? Everyday is "Play Day!"

Work. Play to Survive.

*or would you rather play with Osama Bin Lala?
(Not Laden, Check Teletubby "Lala" on Google)

10-5.jpg picture by Viviobluerex
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On Singapore Roads
* Met 1593 Road Idiots Since my last Blog.
* Total 1574 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
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http://condron.us/

In Direct Proportion

Success through Hard Work, Hard Work leads to Success.

________________________________________________________________________
On Singapore Roads
* Met 11 Road Idiots Since my last Blog.
* Total 1574 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
Technorati Profile
Add to Technorati Favorites
Free Traffic Tools!
http://www.free1000000clicks.com/?Turbo130
http://alphainventions.com/
http://condron.us/

Estate Agents Goes Cheapskates?

We are all so used to the colorful junks in our letter box from estate/property agents.

Maybe the economy is hitting them really hard.

Found an illegal signage/advertisment at a traffic junction of Clementi Road and Pasir Panjang Road.

120220091445.jpg picture by Viviobluerex
If you are not sure what the board says;

"Brand New Condo, 4 bedrooms at $1.9 million (Freehold) Call 9006 1604)"

I wonder if this poor agent is aware of BCA’s licensing fees.
________________________________________________________________________
On Singapore Roads
* Met 4 Road Idiots Since my last Blog.
* Total 1563 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
Technorati Profile
Add to Technorati Favorites
Free Traffic Tools!
http://www.free1000000clicks.com/?Turbo130
http://alphainventions.com/
http://condron.us/

Staff Are Creatures, So Are Your Boss

Taken (without permission) from http://www.stefinix.blogspot.com/

“When we are dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bustling with prejudices and motivated by pride and vanity.” – Dale Carnegie

Dear stefinix:
What is it that inspires you to do your best work? Have you considered what things might be fueling the work of your employees/coworkers? Although unique to each worker, professional drive has a basic core to which everyone can relate. Discover your essential similarities, and use this knowledge to inspire others to cooperate, instead of mandating that they do so.

Don’t dictate — inspire
Don’t direct — win people to your way of thinking
Begin with praise and honest appreciation
Build morale and earn loyalty
Ask questions instead of giving direct orders
Give the other person a fine reputation to live up to

—————————————————————
My version?
Dictate because the recipient fails/refuse to be inspired.
Direct because people will always have their own thinking.
Praises and appreciation comes only when merits are accomplished.
Morale is individual expressions of their inner self. No one can force another to be happy or sad.
Loyalty is now equivalent to how much you are paid, not how much you are praised.
When you get stupid answers all the time to your questions, its time to give Orders.
Everyone’s reputation is reputated on how the person is/was reputating himself/herself.

After I’ve typed the above and review what I’ve typed, I felt invincibly invincible.

I had tried to be a nice Boss, will continue trying to be one, will try all methods and will give it a few more tries.

Don’t forget, I am a "creature" too, just like you. 

________________________________________________________________________
On Singapore Roads
* Met 7 Road Idiots Since my last Blog.
* Total 1559 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
Technorati Profile
Add to Technorati Favorites
Free Traffic Tools!
http://www.free1000000clicks.com/?Turbo130
http://alphainventions.com/
http://condron.us/

Changes with Colleagues

If your sixth sense tells you;

– Your colleagues seems to know something you didn’t know, maybe it really is.
– Your colleagues seems to be behaving differently, maybe they are.
– Your colleagues starts to be very hardworking, maybe they are.
– Your colleagues are ignoring you, maybe they did.
– Your colleagues seems to be less chatty, maybe they changed.
– Your colleagues suddenly became very proactive at work, they are.

What should you do?

________________________________________________________________________
On Singapore Roads
* Met 2 Road Idiots Since my last Blog.
* Total 1552 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
Click The Below Link Please
Technorati Profile
Add to Technorati Favorites
Free Traffic Tools!
http://www.free1000000clicks.com/?Turbo130
http://alphainventions.com/
http://condron.us/