Getty Images Presents the Latest 27Letters

Talking in Pictures. Illustrating Through Visual Trends. A Letter From Paula Scher.

Singapore, 28 September 2011: Getty Images has today announced its most recent project within 27Letters, “A Letter from Paula Scher,” featuring renowned graphic designer, Paula Scher. Taking a deeper dive into everyday insights by profiling thought leaders within the visual space, Paula Scher is the first of several executives to share insight on camera, related to visual understanding, communication and ideas.

Getty Images’ 27Letters is a dedicated website for creatives that showcases the visual trends that are currently setting the global visual conversation. Collated alphabetically and updated every few days, 27Letters was first launched in 2010. The initiative features insights into the most used, referenced and talked-about visual trends in the media space, from over 250 influential media sites and opinion-forming blogs, providing “bite-sized” reports on the latest visual content. 

“We created 27Letters to identify the latest visual ideas and trends that will shape the imagery of tomorrow and present them in a way that’s easy to consume,” explained Andrew Saunders, Senior Vice President of Creative at Getty Images. “Our customers are constantly seeking the latest trends and unique content to share with their clients and audiences, and 27Letters gives them the tools to stay on top of the rapidly-changing media landscape.”

In addition to showcasing global visual trends in the form of easily-digestible reports, 27Letters presents creatives with the innovative trends that truly matter. Snapshots of a few of the trends to be featured within the new 27Letters collection include:

P is for Preppy: It’s hard to imagine at this moment in time, but next year we will be swimming in Preppy. Baz Luhrmann’s version of The Great Gatsby starring Leonardo DiCaprio, Carey Mulligan and a voiceover by Tobey Maguire, will launch 1920s fashions. An early twist on this is Masaya Kuroki’s Spring 2012 collection for French label Maison Kitsune. Better dig out that boater and blazer.

U is for Ultra-Man: Masculinity in advertising gets evermore magnified in Old Spice’s face-off between Isaiah Mustafa and Fabio. These cartoon versions of maleness, trading mock-insults, has reeled in viewing numbers via Twitter questions from users. There’s a lot of mock-heroic “hyper-masculinity” around in ads at the moment. It gives licence to a certain amount of vanity. Expect more exploration of imagery around masculinity.

W is for Wonder: As the Atlantis completed its final mission, the Big Picture ran this visual homage to the last space flight. This image of the International Space Station and Atlantis (the Russian Soyuz is docked on the left) with the earth in the background, captures the sense of technological endeavour and the scale of human achievement. Space imagery will still tug emotional strings around wonder.

“The visual trends that we see all around us are highly impactful,” said Andrew Delaney. “We try to look at everything as if we are seeing it for the first time, regardless of whether it is something that we see every day. Through 27Letters, we feature real insights on the most used, referenced and talked about visuals in the media space – actively listening, watching and reacting to mainstream media sites and blogs covering a variety of categories.”

Content featured on 27Letters is regularly refreshed, providing insightful analysis of the latest visual ideas from advertising, architecture, art, design, fashion, film and photography. The latest 27Letters collection can be viewed online here:



Shoppergasm is a Facebook Application that rewards players with DEALs, prizes and surprises. A jackpot-concept game, Shoppergasm allows every Facebook user in Singapore a chance at winning DEAL rewards at no cost! Shoppergasm is’s way of rewarding our fans – we are the real DEAL.

Singapore – 26 September, 2011 – One of Singapore’s first and largest daily deals site, (DEAL), launched its reward-based Facebook game application, called Shoppergasm today ( Through Shoppergasm, DEAL aims to engage closer with new and existing users, encourage viral marketing of its daily deals site and reward loyal customers. In this manner, DEAL will enhance its status as Singapore’s e-commerce market leader, through the world’s most popular social media platform.

“ has pioneered the group buying culture in Singapore, and we are constantly developing new initiatives, to provide our customers with innovative and engaging experiences. The launch of Shoppergasm is a chance for us to reward not only our DEAL customers but to also reach out to everyone in Singapore who are looking for the best deals at unbeatable prices,” said Patrick Linden, Chief Executive Officer of DEAL.  

Shoppergasm is a jackpot concept game, where users receive 20 tries a day, to press the lever, hoping to receive one, two or three DEAL genies. Winners can take home DEAL credits ($5, $10 or $40), as well as DEAL vouchers, including spa treatments, lifestyle activities and travel deals. On average, 5-10 winners will receive Shoppergasm prizes every day.  And on certain random occasions, DEAL will put a grand prize up for grabs, including an iPad2 or a Macbook Prof. DEAL began a pilot phase of Shoppergasm from May to June 2011. It quickly attracted over 6,000 players within the first few weeks of its pilot. Feedback and trends gathered from Shoppergasm’s early players have enabled DEAL to fine-tune the game further.

DEAL has been heralded as one of the most promising start-ups in Asia, and its meteoric rise has indeed been extraordinary. In just over one year, the company has amassed the largest following on Facebook within the industry, with a growing fan base of over 136,000. Being an online platform, DEAL adopts a friendly customer-centric approach on the social media platforms. This includes having transparent customer relations feedback channels and actively encouraging customers to share their DEAL experiences online, which leads to a better customer experiences. This open-door policy is an initiative DEAL champions to ensure total customer satisfaction.

The launch of Shoppergasm is the latest initiative in DEAL’s strategy to delight social media users, who are keen on winning the best DEALs. With this new initiative, one has to wonder what else is buzzing with DEAL!


Established in 2010, has become Singapore’s Number One online shopping platform, offering what its customers love to have at the best price. DEAL remains unrivalled in providing both customers and merchants with unique experiences in Singapore. The company values the remarkable partnerships it has with merchant partners and takes pride in passing the great savings directly to its valued customers. In 2010, DEAL won the Red Herring Asia 100 award.

At zero risk, DEAL’s reputable merchants gain new customers through these partnerships, recognizing the benefits of being featured on The invincible DEALGuru welcomes interactions through Facebook and followers on  @DEALGuruSG!



Hong Kong, 23 September 2011 – Mandarin Oriental, Paris celebrated its entry into Paris society yesterday with a glamorous gala attended by more than 500 celebrities, dignitaries and society guests.

Photo: Maggie Cheung

Located on rue Saint-Honoré, one of the most fashionable streets in the world, surrounded by haute couture and only a few steps away from the city’s famous attractions, the red carpet event drew a stellar crowd. Celebrities included: Alain Delon. Liam Neeson; Maggie Cheung; Vanessa Mae; Kenzo Takada; Helene Grimaud; Bruno Frisoni; Pierre Gagnaire; Mireille Darc; Patricia Kaas; Frank Leboeuf; Aurélie Dupont and Julie Depardieu just to name a few.

Photo: Edouard Ettedgui and Mo Fans

Guests were treated to a delightful evening of entertainment which included a performance from internationally renowned virtuoso violinist Vanessa Mae, an amazing display by the award winning Guangzhou Acrobatic Troupe of China and a “dance of the fans” invoked by choreographer Blanca Li, whose show was inspired by Mandarin Oriental’s fan symbol.

Photo: Vanessa Mae

The menu was designed by celebrity ChefThierry Marx, the hotel’s resident chef, while music was provided by renowned French sound designer Béatrice Ardisson.

Photo: Liam Neeson, Alain Delon and Freya St Johnston

“This chic gala was the perfect way to celebrate the arrival of our luxury brand to Paris,” saidEdouard Ettedgui, Mandarin Oriental Hotel Group Chief Executive. “We look forward to welcoming guests to our newest address, and to establishing the hotel as a benchmark in the city for service excellence, elegance and style,” he added.
About Mandarin Oriental, Paris 
Mandarin Oriental, Paris has a premier location on Rue Saint-Honoré, surrounded by history and fashionable shopping.  Mandarin Oriental, Paris offers the ultimate in service and design, with a strong sense of place, and a style and personality of its own.  The hotel’s 138 rooms and suites are among the most spacious in Paris, incorporating state-of-the-art technology. A vast inner courtyard will offer outdoor dining, with a choice of restaurants and bars under Executive Chef and Culinary DirectorThierry Marx.  The Spa at Mandarin Oriental, Paris brings relaxation in a peaceful, modern setting.  An indoor pool and a fully-equipped fitness centre complete the hotel’s leisure facilities.  The project’s architect is the internationally-acclaimed Jean-Michel Wilmotte.  Decoration in the rooms, spa and public areas is by the interior designer Sybille de Margerie at SM Design, and in the bars and restaurants by Jouin-Manku.  The General Manager of Mandarin Oriental, Paris is Philippe Leboeuf.

About Mandarin Oriental Hotel Group
Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the world’s most prestigious hotels and resorts. Mandarin Oriental now operates, or has under development, 41 hotels representing over 10,000 rooms in 26 countries, with 18 hotels in Asia, 12 in The Americas and 11 in Europe and the Middle East. In addition, the Group operates, or has under development, 12 Residences at Mandarin Oriental connected to its properties.

Emirates NBD Strengthens Brand Presence Globally

 – with top marketing and branding awards

> Wins Asia’s Best Brand title at 2011 CMO Asia Awards for Excellence in Branding and Marketing

> Named Marketing Department of the Year at 2011 International Business AwardsSM

> Bank’s “Truth and Reality” Campaign recognised as  Distinguished Honoree          


Singapore, September 21, 2011: The international expansion strategy at Emirates NBD, a leading bank in the Middle East, has begun to show results with the bank’s marketing and branding campaigns receiving international acclaim from globally renowned award programmes, according to an announcement from the bank.

Emirates NBD was named Asia’s Best Brand at the 2nd CMO Asia Awards for Excellence in Branding and Marketing 2011, held earlier this year in Singapore. The only bank from the UAE to win an award from amongst entries from 25 countries in the Middle East, Asia and Asia-Pacific, Emirates NBD was also recognised at the event as the “Best Employer Brand.”

Brian Shegar, General Manager and Head – Asia Pacific, Emirates NBD, who received the award on behalf of the bank, said: “On behalf of Emirates NBD, it gives me great pleasure to accept this award of Asia’s Best Brand.  It is indeed gratifying that the effort and resources invested in establishing our brand has been duly recognised and we thank the CMO Council for this award.”

‘Asia’s Best Brand,’ award is conferred on manufacturers and companies of outstanding consumer products and focuses on the company brands and trademarks. Emirates NBD was awarded the title based on the mind, market and commitment share of the brand among consumers in the specific product category. This accolade was achieved based on the brand’s strength in consumers’ minds, the brand’s ability to encourage buying behaviour, as well as actual buying behaviour.

Emirates NBD also won the top award for ‘Marketing Department of the Year’ at the eighth annual International Business Awards 2011, also known as the Stevies®. In addition, the bank was recognised as Distinguished Honoree in the category of Communications or PR Campaign of the Year, for its prominent ‘Truth and Reality’ brand campaign.

“By focusing efforts in each area of our unique 360 degree marketing programme, we have succeeded in communicating our new brand value proposition of an enriched banking experience to our customers,” said Vikram Krishna, Head of Group Marketing, Emirates NBD. “These international awards are a tremendous achievement for the bank, and recognise the hard work and dedication of our teams who have succeeded in scaling great heights in the short lifespan of our brand.”

Honourees at The Stevies® were determined through two rounds of judging by 10 specialised committees and close to 200 professionals worldwide, who participated in the judging process. Emirates NBD’s trophy-winning nomination was for building the leading banking brand in the UAE through an innovative 360 degree marketing approach, which encompasses eight distinct fields. These include consumer insights, product innovation, internal branding, brand activation, events & sponsorships, local area marketing, digital marketing and communications.

Headquartered in Dubai, Emirates NBD is the largest financial services provider in the UAE. It is fast expanding its presence in regional and international markets with dedicated offices in Saudi Arabia, London and Singapore. The bank was also lauded for its PR/marketing initiatives at the Middle East focused Arab Achievement Awards, when it won top award for Best Marketing/PR Company.

About Emirates NBD
Emirates NBD is a leading banking Group in the region. The Group has a leading retail banking franchise in the UAE, with over 133 branches and over 750 ATMs and SDMs.  It is a major player in the UAE corporate banking arena and has strong Islamic banking, investment banking, private banking, asset management and brokerage operations. 

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and Jersey (Channel Islands), and representative offices in India and Iran.

The Group is an active participant and supporter of the UAE’s main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.

For more information, please visit:



In just over a month since its launch on the iOS platform, unveils its mobile application for the Android market. An innovative approach on daily deals, the company’s paperless approach towards mobile purchases has been a hit with iPhone users. aims to rocket group buying in Singapore on various platforms, where each milestone is a technological step forward for the ultimate DEAL experience.

Singapore – September 19, 2011 – Singapore’s first and largest daily deals site, (DEAL) has today launched its mobile application on the Android platform. This advancement of DEAL’s mobile applications rides upon the success of its iPhone application launch in August 2011. This development will enable DEAL to delight Android users in Singapore with unique daily deals.

Patrick Linden, the Chief Executive Officer of DEAL, champions the company’s resolved progress. “We aim to transform online shopping into a fun, hassle-free experience. Tapping on technological advancements in mobile applications has worked favourably for We intend to continue making waves in Singapore with this launch, and hope that our Android customers will enjoy their DEAL experience from their mobile phones”

Indeed the company has had proven success with technology and the numbers have backed this up. DEAL’s iPhone application rocketed to the top spot on iTunes Lifestyle upon its launch, driven by its unique feature – a paperless redemption process. This has made it more convenient for customers to redeem DEAL vouchers, simply showing the merchants their mobile phone, as well as contribute towards saving Gaia. The application also topped the Free App ranking in Singapore on iTunes and its lifestyle category. With over 22,000 downloads and more than 67,500 visits on its application within the first five days, going mobile was definitely a step in the right direction for DEAL. To date, DEAL’s iPhone application has received over 100,000 downloads.

“I’m an avid bargain hunter, and have been using for over a year, visiting their website on a regular basis. I’m really looking forward to using the mobile application, as this will allow me to check out and buy the latest deals, while on the move, and also redeem my deal purchases in an easy, environmentally-friendly manner,” said Android user, Marvin Ng, who is also a customer of DEAL.

Through such value-added services, DEAL aims to provide a positive customer experience and boost its position as the number one daily deals site in Singapore. When enjoying your tasty food, new activities or exciting holidays becomes as simple as flashing your phone to the merchants, this is indeed a DEAL experience.

Established in 2010, has become Singapore’s Number One online shopping platform, offering what its customers love to have at the best price.DEAL remains unrivalled in providing both customers and merchants with unique experiences in Singapore. The company values the remarkable partnerships it has with merchant partners and takes pride in passing the great savings directly to its valued customers. In 2010, DEAL won the Red Herring Asia 100 award.

At zero risk, DEAL’s reputable merchants gain new customers through these partnerships, recognizing the benefits of being featured on The invincible DEALGuru welcomes interactions through Facebook and followers on @DEALGuruSG!

About Patrick Linden, CEO
Patrick is the co-founder and CEO of Dealguru Holdings Pte Ltd, running the leading daily deal sites in Singapore and in Malaysia. Within 12 months, he grew the company from 2 to 110 employees and a monthly turnover exceeding 3,000,000 USD. Prior to, Patrick founded the international high potential network, which was sold to Potentialpark Communications A.B. in early 2010. Patrick holds an MBA from ESB Reutlingen (Germany). He’s been an active internet entrepreneur since his university days, building businesses in Germany, India and Singapore.


Singapore’s favourite bunny WALTER is hopping to Marina Bay on his next adventure around the city! There will be lots of exciting activities during the month including a photo art exhibition describing his curious adventures, Rabbits 101 by the House Rabbit Society, exciting bunny story-telling sessions and a mobile library, free HP photo prints with WALTER, children’s art sessions at Marina Bay Link Mall and more! Visit for details.

WALTER is local artist Dawn Ng’s pet project involving guerrilla installations of a curious colossal bunny who pops up across Singapore’s standard landscape of flats and heartland enclaves. By using Walter to create and photograph scenarios packed with surprise and wonder, Dawn draws attention to commonly overlooked and over familiar spaces across our landscape, while dodging cops and people with no sense of humour. WALTER is a celebration of our ordinary by helping us look at this city as children again.

Date: 1 September 2011 – 30 September 2011


Program summary:
1st weekend(3 & 4 Sep): Talks by House Rabbit Society

2nd weekend (10 & 11 Sep): Mid-Autumn Festival Celebrations – Taiji By the Bay, Balloon Sculptures, Chinese Calligraphy, Lantern Walkabout @ 7.30pm

3rd weekend (17 & 18 Sep): Story-Telling and Mobile Library by National Library Board + HP ePrints with WALTER the Curious Colossal Bunny + Rhythms by the Bay

4th weekend (24 & 25 Sep): Meet-the-artist on 24 Sep (3pm) + Story-Telling and Mobile Library by National Library Board

Full details:

Event Photos:

Art Competition Entries:

Junior Category:

Open Category:

Urban Redevelopment Authority

Marina Bay City Gallery
11 Marina Boulevard
Singapore 018940

Contact:6592 5336

Ticket prices: Free

Nearest MRT station: Marina Bay, Raffles Place (Exit J)

Web-Locked? SPAMMED? Your Fault?

It is interesting to note that how the web culture had evolved in the recent years.

Yahoo! once published an article a couple of year back about how social media had taken a toll on productivity, which many companies took some really drastic actions on a global scale back then. However, with the mass migration of businesses to online, companies were forced to understand and accept that online activities does generate good leads and sales. For some, it is just a solace away from the rat race in between proposals or during breaks.

Due to pressure, the sanctions were taken off and the culture evolved further to what it is today. I summarized it as, if you are off-line, you are off-touch.  

Let’s take a look at some interesting facts.

Web Blocking-
There was a company who recently blocked all social media sites and sites that are deemed to be “unauthorized”.
However, a big part of the company’s business is media and most of their clients commutes regularly via Facebook messages and stays connected with LinkedIn and post campaigns via Youtube. Very simple reason, their clients are on Facebook all the time and it is much easier to get a message across faster than your conventional email. Think this is ridiculous? Wait, This is not all, this company even blocked YouSendIt – a big role player for corporate communications for sending huge files in seconds and insisted their staff to use the company’s in house FTP which simply takes 2 times longer. Smart move? You decide.

Penalized for SPAM –
I laughed at how outdated some HR people can be. I was told there is a company who actually incorporated Spams from emails into a formal directive. SPAMs had evolved greatly too. From companies trying to sell you products & services to forwarded messages to scams to other unsolicited mails. Spammers are not stupid too. To get around email recognition software, Spams had taken a new face.

Some examples here.
You will receive spammed emails like “Your Monthly Statement is Ready for viewing”, when you read the content, it is an email encouraging you to subscribe to the company’s online statement service, but guess what? The staff may be penalized for “subscribing” to some “online statements” using their company’s email address. Who is at fault here?

Another top favourite is “XXXX wants to be your friend/ to be connected, etc”. This is very damaging especially if the IT department only reads the subject and not the content. Such emails usually are randomly sent from newer social B-sites that are trying to grow their users population. They basically spam everyone in the world. So what about the recipient? got penalized for using their office email address as their social log ins or worse, accused of using office hours to “chat” with online “friends”.

Strangely, those spams emails that came with subjects like “Enquiry”, “Product Enquiry”, “Quotation Request”, etc get passed the eagle eyes. Spammers are not stupid, they are uber creative. 

There are many more variants which I am not too keen to write about here, in brief, anything that came into your email with a suspicious header, it’s the staff’s fault. Fair? You decide.

Let me offer you what some of the below sites are really used for – in my industry at least.

Twitter – Announcing of new advertising campaigns – which translate into sales leads for advertisement sales.
Youtube – Airing of the latest TVC – which are a good source of research before meeting an advertiser.
Facebook – Instant communication, know more about my clients, find common topics & interests – good for meeting fillers, group communication between clients, ad agencies and the media owners all in one thread and general PR. My clients love it when I posted “Happy Birthday” on their walls. It is also good for checking up on new hires.
YouSendIt – The must-use file sending portal of today.
WordPress, Blogspot, etc – Resource rich sites that offers lots of information & images not found on companies’s websites.
MSN – Better than your email. You know, I know.

In my view, those companies who sees social sites as a threat to productivity are so yesteryears and many light years behind. They might as well block Google too.

(with iPhone, iPad, smart Tabs, more people will find other ways to access these sites. It simply takes longer and waste more time with the smaller screens. At least for those people who really needed a break from work are comforted). 

Shutting off the employees from the above sites may be seen as a smart move, but seriously? Is it really working?

You Decide.