Media Rojak

 
Are you a "Media Rojak"?

MR.jpg picture by Viviobluerex

Does the above sounds like you?

You could be working in the wrong company.

Bleah.

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On Singapore Roads
* Met 9 Road Idiots Since my last Blog.
* Total 712 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Gatsby Is Back!

Alright, alright, I know many of you can’t get over the latest Gatsby TVC lately.

It’s the latest campaign for the Gatsby Biocore Body Deodorant Spray where Takuya (Better known as Mu Chun Tuo Zai) spray himself silly with one full can of the perfumed goo. In this latest TVC, Takuya’s expression is very, very interesting, like in the midst of an ecstasified fantasy and you either love it or hate it.

This is part of the "New Gatsby" campaign series where the same crude-but-nice rendition of the song "I can give you anything" got it’s Gatsby version of "I can give you Gatsby". Hahahaha…. Irritatingly addictive once you get the hang of it. (I even got the song as my ringtone). If you need a good and clear studio version of this ad song for your mobile phone, please feel free to email me at turboyrv@singnet.com.sg

Campaign D – The Gatsby Biocore Body Deodorant Spray 

  

Campaign C – The Gatsby Bleach. This campaign captured Takuya’s playful and boyishness that many of his fans will die for.
  

These are where it all started the "Gatsby Fever". Below is the TVC for Campaign A & B (The Gatsby Moving Rubber).
  

The below 2 Gatsby TVCs has nothing to do with Takuya, and it certainly pissed me off big time before the Takuya Campaign. Why? It’s funny but kinda "Off".
   


Version 2
   

Below are 2 other very good Gatsby Advertisements that was on our local TV before.

The Gatsby "Solid" Wax Campaign
  

The Gatsby Shaving Gel Campaign
  

Have you been using Gatsby too? I am.
_________________________________________________
On Singapore Roads
* Met 5 Road Idiots Since my last Blog.
* Total 703 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

If Given A Choice….

If given a choice, I want to be at Si Chuan now.

Looking at all the footages on TV on the Si Chuan Earthquake(s), I felt a pain, this may be a natural disaster, but it’s also a test on all humanity.

I can’t do anything more than just a monetary contribution.

I hope those alive from the quakes will be strong and move on, there’s a lot to be done.

If you have not contributed or donated anything, please do so. Personally I hate PRCs in Singapore, but this has nothing to do with personal preference anymore.

Help, if you can. Differences can be sorted out at a later time.

_______________________________________________
On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 698 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

M1’s “You Deserve Better” Campaign

The below 2 versions of TVC has been running on TV for a while now.

It’s kinda wacky, but it’s certainly entertaining!

 
 

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On Singapore Roads
* Met 4 Road Idiots Since my last Blog.
* Total 698 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

God IS Fair, Yeah He Is

2008
I received a SMS from one of my ex-Boss (EK) few days ago. He is now a property agent.

2004
I was invited to join a certain publishing company that publishes some newsletters and an “educational magazine”. When I went in, I found out many things wasn’t in place. They employed the wrong people to sell ads, the magazine was in a mess, the editors treated this magazine like a book and to make things worst, the bosses know nuts about publishing.

I took up the job, brought along all my advertisers, revamp the magazine, change the editorial directions (changed the Editors too), change the concept, set up a new ad sales team, beefed up the distribution network and marketed this magazine aggressively to the ad agencies and clients. Soon advertisement ratio went up and the magazine was making money.

2005
Salaries was often late, suppliers and printers payment always delayed, out of curiosity, I demanded to know about the financial status of the company from the accountant. I was shocked that despite the 4 folds increase in billings, they are reporting losses month after month. I was even more shocked that the bosses are changing new cars and buying houses at that time under company’s account.

I smelt a fish but decided to monitor the situation before planning my exit. After all, I had put in all that I got in publishing into this magazine. Things didn’t change much.

 

2006
After a 2nd magazine revamp, I am bent on getting out of this publishing company. Things wasn’t really looking good on the company’s financial front when I even picked up a few calls from our vendors and was told that that payment hadn’t been settled for months. The salaries for the staff also started to pay later and later than usual.

When I ask the bosses what happened and he simply brushed it off and denied that this is happening. He claimed he usually pays them on time and puts the blame on the late payment of advertisers. What an excuse. You meant there’s no funds in the company account at all?
no_stealing.jpg picture by Viviobluerex

The Boss soon “resigned” and have his nephew (EK) took over the business. Being the new Boss, he wasn’t really told (the full story) what was really going on in the company. EK was even made to take up a business loan (in EK’s name) to “tide” the company over.

When I left, my commissions are left unpaid citing they do not have enough funds to pay me back. Feeling bitter and cheated, I murmured beneath my breath;

“You will not survive for another year.”
That was Nov 2006.

RT_edited.jpg picture by Viviobluerex

2006/2007
Shortly after I left, I made an announcement to the industry.
Ad Agencies started to call that company to cancel their bookings, advertisers called to cancel their advertisements.
(Not that I am great or anything. Read On.)

Why? After I left, this company started employing “Cheap Labor” sales staff from 3rd world countries. Some of them can’t even communicate well in English! Many ad agencies called me and shared with me how terrible their account servicing skills are and how bad the magazine has become.

I was sad because after all, this magazine is my “baby”, I managed to revived a “dead toad” and have it turned into a lucrative money-spinner. Then this bunch of incompetent idiots have to destroy all that I had built up. But somewhere inside me are rejoicing. Something evil in me was brewing. I wanted more bad news about them to come to me.

2008
Back to the SMS. So I replied the SMS to EK and asked him what happened to the publishing company? And why he has to work as an estate agent now? He replied me and told me that he closed the publishing company in Nov 2007.

It was exactly One Year after I left, and as predicted by me. Karma has finally catch up with this media owner.

For the good of all other ethical media owners, I guess its better that this publishing company closed down.
Karma.jpg picture by Viviobluerex

I had forwarded EK’s SMS to a regulating party for estate agents in Singapore. I want to make sure if the “10% referral fee” that he is offering to me (and probably everyone else in his mobile phone) is legal and acceptable by industry practice.

 

God Is Fair, Yeah He Is.
BKK.jpg picture by Viviobluerex
_______________________________________________
On Singapore Roads
* Met 4 Road Idiots Since my last Blog.
* Total 694 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.

Banned TV Commercials

Every TV Commercial You are going to see below is Banned Worldwide.

Banned Banned Banned!

I still can’t figure out why banned these. It makes the boring TV Drama more bearable right?

 
 
 
 
 
 
 

_______________________________________________
On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 690 Road Idiots Encountered on SG Roads. 
   

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.