Big Blog Exchange 2014 – Vote for Us Now!

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Big Blog Exchange 2014 – Vote for Us Now!

Allan

12th August 2014, Singapore – The Big Blog Exchange 2014 is run by Hostelling International and is an exciting and unique project where 16 passionate bloggers swap blogs and countries with each other simultaneously for 10 days – and share their experience with the world. The project was first explored in 2013 and was a great success engaging over 1200 bloggers across 100 countries.

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VOTE for us!
Our Editor, AL is currently in the run and he needs your support to have his site & Singapore on the top 25 spot.
Here’s how you can help.

1) Click on AL’s Profile on Big Blog Exchange.
2) Click “Vote for Me” & Enter Your email address.
3) Check your email & Click Confirm Vote. (This is to confirm you are human)

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Voting End 3rd September 2014

Every Vote is putting AL & Singapore closer to the Top 25 spot. Do cast your vote now.
Thanks Everyone!

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Forever 21 and Mediakeys create a fashion event in your city: from the US to Europe and now to Asia.

15th Feb 2012 – Mediakeys has been appointed by Forever 21 HQ in Los Angeles to orchestrate Forever 21 flagship stores openings oversea:  after several cities in Europe, Mediakeys broadcast Forever 21 campaigns on the Asian market with Hong Kong opening as a start.



Media strategy
Mediakeys created and plan “tailor-made” solutions in the following cities: Vienna, Antwerp, Brussels, Barcelona, Hong Kong and more recently in Paris, using a mix of spectacular sites and networks to combine impact and repetition – as well as local medias like radio and cinema for a local print: creating a very frenetic effect all over the world and turning shop openings into a real worldwide fashion events.


The main objective of the fashion brand was to present the arrival of Forever 21 overseas as an exclusive event to efficiently increase the brand awareness and drive as much traffic as possible to the store.

As a full service international agency, Mediakeys also handled the creative adaptation for the whole campaign including production of radio and cinema spots.

Media plan
As an example, in Hong Kong Mediakeys organized a very impactful coverage with a strategic MTR Causeway Bay domination located at the exit of the station and just in front of the store, 20 Emperor bus wraps and a very noticed tramsmart at Yee Wo Street.  The reach was estimated to 445 000 daily eye contacts.

In Paris, Mediakeys broadcasted regional radio spots, tactical cinema advertising, regional print with free daily newspapers as well as OOH in Forever 21 mall and local transportations.

Always taking into account local specificities to put into action global media bias.

Mediakeys challenge
Paul Cahierre, President of Mediakeys, said: “Our team has demonstrated its knowledge of the local markets and capacity to broadcast adapted and effective communication campaigns: worldwide and in a very short notice. A real challenge that we met thanks to our very flexible structure and a good/ reactive relationship with our client in Los Angeles”.

Playboy – Playful Campaigns Around the World – Part II

This is the follow up to Part 1. Today we take a look at Playboy’s OOH campaigns. (Out-Of-Home aka Outdoor advertising).

The first OOH ad below was the creative use of a fabric material that will become semi-transparent whenever it rains or got wet. So when it is dry, it arouses the curiosity of men (of course)


And the best deal have to be after the rain. Because the material allows more transparent views of what’s behind.
Lolz. See below.

Below is another campaign targeting at night crowd where this billboard is located. The lights are positioned in such a manner that when it shone onto the carefully chosen skin tone background, it created a visual illusion from far, do you see what I saw?

The below OOH campaign uses another proven format – the floor sticker. It has the graphic of a woman’s reflection from down up. (The international term is “Upskirt”). Such clever use of location created an impact to the intended consumers.

Lastly we end this series on Playboy, we take a look at other “below the line” advertising used by the brand. Below, you will see a giant beach towel designed to the like of a Playboy Magazine cover. And the user, supposedly a female, will be in a bikini and sunbathing in the center of the towel. A view from the top or far side reviews the user to be the cover girl for the magazine!

Clever!

HTC Flash – Campaign to the Streets (Featuring Studio Wu)

HTC took their advertising campaign to the streets with Mob Dance for their HTC Flash.

Who would expect HTC to pull this off anyway?

It’s advertising at it best.

  

    
  

I won’t mention the media agency responsible here, but instead, I shall reveal the dance school that created the mob.

Studio Wu@EastPoint Mall! (http://www.studiowu.com/)
    
Here’s the rehearsal video!

  

I wonder which advertiser will try this next.

Here’s the serious stuff.

(From http://www.htc.com/)

Adobe and HTC Bring Flash Platform to Android
New HTC Hero Delivers More Complete Web Browsing Experience with Adobe Flash Technology

SAN JOSE, Calif. and LONDON – June 24, 2009 – Adobe Systems Incorporated (Nasdaq:ADBE) and HTC, a global designer of mobile phones, today announced that the new HTC Hero is the first Android phone to ship with support for Adobe® Flash® Platform technology. The new phone delivers a more complete Web browsing experience and provides access to a broad variety of Flash technology based content available on the Web today.

"As the first Android device with Flash, the new HTC Hero represents a key milestone for Android and the Flash Platform. With close to 80 percent of all videos online delivered with Adobe Flash technology, consumers want to access rich Web content on-the-go." said David Wadhwani, vice president and general manager, Platform Business Unit at Adobe. "The collaboration with HTC offers people a more complete Flash based Web browsing experience today and presents an important step towards full Web browsing with Flash Player 10 on mobile phones in the future."

The new HTC Hero is a key element of the HTC experience and a new generation of HTC mobile phones and devices. Users can browse and discover a broad set of Web content and applications not supported by mobile phones in the past. People can also view YouTube videos using Flash technology, and enable full screen viewing mode by simply double tapping the screen.

"Adobe Flash is an important core technology for people interacting and experiencing the Web, it is only natural to be offering it on the new HTC Hero first," said John Wang, chief marketing officer, HTC Corporation. "We look forward to continuing our close collaboration with Adobe and to bringing Flash Player 10 support to our phones in the future."

The HTC Hero delivers powerful, compatible video playback performance using Flash technology, and interactive content enabled by ActionScript® 2.0. Users can enjoy and navigate through Web videos using intuitive video controls. With progressive streaming of large MP3 audio files from a Web server and the local file storage, the HTC Hero provides a seamless audio experience. Support for Sorenson and On2 VP6 codecs enables higher quality video and playback of existing Web content. A demo of the user experience enabled by the Flash Platform on the HTC Hero and the Android operating system can be viewed at www.adobe.com/go/htchero.

HTC Participates in Open Screen Project
HTC also announced its participation in the Open Screen Project, a broad industry effort to deliver a consistent runtime across screens and to provide access to all Flash technology based Web content in the future. As a contributor to the initiative, HTC is collaborating with Adobe and more than 25 other industry leaders to bring Flash Player 10 and full Web browsing to the next generation of Android based smartphones and other mobile computing platforms and devices. For more details on the Open Screen Project, visit www.openscreenproject.org.

About Adobe Flash Platform 
The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of Web applications, content and video that runs consistently across operating systems and devices. Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, and Adobe Flash technology is the No.1 platform for video on the Web. In addition, the mobile runtime has shipped and delivered Flash technology based content on close to 40 percent of all new mobile phones and devices in 2008. For more information about the Adobe Flash Platform visit www.adobe.com/flashplatform. For details on the goals set for the Adobe Flash Platform as part of the Open Screen Project, visit www.openscreenproject.org.

About Adobe Systems Incorporated 
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About HTC 
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that is sparked by how the mobile phone can improve how people live and communicate. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com 
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UPCOMING EVENTS!
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The Singapore Advertising Hall of Fame 2009
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OOH Media & Various Forms of Signages in Taipei, Taiwan

 
Only 1 Word can describe what I saw at Taipei; VIBRANT.

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IMG_7797.jpg picture by Viviobluerex
 
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Cool eh?

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UPCOMING EVENTS!

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Media Owners Hub Singapore 2009 Awards!
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Closing Date : 2nd July 2009 (CLOSED – RESULTS WILL BE PUBLISHED SOON!)
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Singapore International Advertising Congress 2009 &
Effie Awards Singapore 2009
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Asia
Pacific Out-of-Home Media Convention 2009
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The Singapore Advertising Hall of Fame 2009
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Ad Asia 2009
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Is This A Good Advertisement?

What constitute a good OOH Advertisement?

Tell me what do you think of the below advertisement from Apple.

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Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
On Singapore Roads
* Met 5 Road Idiots Since my last Blog.
* Total 2052 Road Idiots Encountered on SG Roads.
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