Bank Simpanan Nasional’s CNY Ad


Bank Simpanan Nasional’s CNY Ad
– Urges Responsible Spending – with a Creative Twist
Lowe Malaysia BSN CNY english

11 February, 2015, Kuala Lumpur – Living up to its name as the Nation’s Savings Champion, Bank Simpanan Nasional (BSN) introduces the latest in its inventive new series of print ads, for Chinese New Year. The aim of the campaign series is to communicate the Bank’s message of ‘savings through responsible spending’ in a practical and unique way for Malaysia’s key festivals.

During Chinese New Year, the tradition of giving ‘ang pao’ (envelopes of money) is a must. To reflect this idea for the Year of the Goat, Lowe Malaysia and BSN have created a customize-able, goat-themed origami money box. Positioned alongside the message ‘Fortune Favours Those Who Save This Chinese New Year’, the origami and ‘how to make’ instructions will form part of the Bank’s mainline newspaper advertisement during the festive season. Readers can cut out and create their own money box from the page.

Puspa Marina Dato’ Haji Omar, Senior VP/Head of Strategic Communications at BSN comments of the work: “The idea behind this series is to demonstrate our corporate message of responsible spending with something more than just words and pictures. And because we have chosen to focus on Malaysia’s festivals, we are able to put across a serious message in ways that are both helpful and appealing for our audiences. This colourful Chinese New Year money box is one such example.”

Shukri Jai, Client Service Director, Lowe Malaysia adds: “Our aim is to engage people with a simple, versatile and universal idea to encourage savings. With this ad, readers can also do a little bit for the environment by using it as a money box. As an additional aspect, for the very family-focused Chinese New Year season, we hope that cutting out and making money box from this ad can also be a fun, family activity.”

The work is the second in BSN’s festive savings series, following a collection of wrapping paper page ads for Christmas 2014.

Campaign Credits

Bank Simpanan Nasional

Puspa Marina Dato’ Haji Omar – Senior VP/Head, Strategic Communications

Aizurra Melissa Mohamed Muzammil – Manager, Brand Communications

Noor Amalina Ahmad Latphy – Executive, Brand Communications


Lowe Malaysia

Sailesh Wadhwa – Strategy Planning Director

Shukri Jai  – Client Service Director

Fitrina Tuty Zaini – Associate Account Director

Hidhir Hussin – Account Manager

Zaidi Awang – Executive Creative Director

Gray Ng – Art Director

Eddy Nazarullah – Copywriter

Kevin Leng – Designer


About Lowe Malaysia
Lowe Malaysia, with 55 years of local heritage, is one of the country’s premier communications agencies.  Lowe works with leading companies including Unilever, Sapura Aero, Etiqa, F&N Dairies, Spritzer, Yogen Früz, Danone Dumex, Jotun, BiC, WCT (Gateway@ KLIA2), Telekom Malaysia, Multimedia University, Multimedia College, Burger King, klia2 and Malaysia Airport Niaga (ERAMAN).  Lowe Malaysia partners leader brands, and currently 20 out of the 30 or more brands Lowe handles are either number one or two ranked market leaders. Known for its emphasis on Effective as well as Creative solutions, Lowe Malaysia has been a consistent winner at creative and effectiveness award shows alike.

·                 Campaign Asia – Agency of the Year 2014

•              Best Consumer Event of the Year – 2014 [Marketing Events Awards]

•              Promotional Marketing Asia Awards in FMCG, Education – 2014 [Dragons of Asia]

•              Agency of the Year – 2014 [CMO Asia World Brand Congress and Brand Excellence Award]

•              Brand Revitalization of the Year – 2014 [CMO Asia World Brand Congress and Brand Excellence Award]

•              Brand Excellence Awards in Telecommunication, FMCG and Education [CMO Asia World   Brand Congress and Brand Excellence Award]

•              Best Use of Games/Contests/Quizzes – 2014 [A+M APAC Loyalty and Engagement Awards]

•              Best Use of Mobile – 2014 [A+M APAC Loyalty and Engagement Awards]

•              Best Engagement Strategy For A Female Audience – 2014 [A+M APAC Loyalty and Engagement Awards]

•              Best Engagement Strategy By A Media Owner -2014[A+M APAC Loyalty and Engagement                  Awards]

•              Best Use of Experiential/Live Marketing 2014 [A+M APAC Loyalty and Engagement Awards]

•              Brand Consultancy of the Year-2014 [A+M Agency of the Year Awards]

•              Mobile Marketing Agency of the Year-2014 [A+M Agency of the Year Awards]

•              The MARKies – Best Idea Mobile [A+M Awards]

•              The MARKies – Best Idea Male [A+M Awards]

•              Integrated Digital Led Campaign 2014 [Asia-Pacific Tambuli Awards 2014]

•              Integrated Mobile Led Campaign 2014 [Asia-Pacific Tambuli Awards 2014]

•              Digital Asia Festival Award 2013 [DMA 2013]

•              Brand Consultancy of the Year-2013 [A+M Agency of the Year Awards]

•              Creative Agency of the Year-2012-13 [CREAM-Marketer’s Choice Award]

•              Most Recommended Agency of the year-2012-13 [CREAM-Marketer’s Choice Award]

Lowe Malaysia is part of Lowe and Partners, an integrated marketing communications network present in more than 65 markets with over 90 agencies. Lowe and Partners has been present in Asia Pacific for over 70 years and now covers 15 countries in the region. Lowe and Partners is consistently ranked among the most awarded creative and effectiveness agency networks in the world and in 2013/2014 took home over 100 Effie awards, topping the annual Effie Index in terms of points per dollar revenue. Lowe and Partners is headquartered in London and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit us at or follow Lowe and Partners on Twitter @LoweandPartners and on

For more about BSN please visit:


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– Scouting commences for amateur cooks across Asia to participate in
renowned cooking competition series.
[Poster] MasterChef Asia Casting

12th February 2015, Singapore – A+E Networks® Asia has greenlighted a pan-regional
Asian version of the global hit reality cooking format, MasterChef. MasterChef Asia will
debut on Lifetime later this year.

Endemol Shine Group’s Singapore based production company, Endemol Southeast Asia,
has been commissioned to produce the 15-episode series, which will film in
Singapore. MasterChef Asia will feature three judges, to be named at a future date,
alongside contestants selected from across Asia. Amateur cooks who aspire to be the first
ever MasterChef Asia can submit their audition videos on from now
until 5 March.

“MasterChef Asia marks an important milestone for A+E Networks Asia,” said Prem
Kamath, Deputy Managing Director, Asia-Pacific, A+E Networks. “The series is our most
significant local commission to date and is a sign of our commitment to the Asian production
MasterChef Asia is presented by the Singapore Tourism Board and Knorr, in association
with Panasonic and Changi Airport Group.

Lynette Pang, Assistant Chief Executive, Singapore Tourism Board, said, “We are excited
to support this wonderful opportunity together with Changi Airport Group at a time when
our dining scene has never been more exciting. Even as we celebrate our multi-cultural
culinary heritage, this new series will help highlight a new generation of future Asian and
Singaporean MasterChefs. Against the backdrop of our vibrant cityscape and culinary
gems such as hawker centres and celebrity chef restaurants, viewers can look forward to
a showcase of Singapore’s best culinary delights today.”

“At Knorr, we believe that crafting authentic flavourful meals for your family should be easy
and achievable – for moms and MasterChefs alike,” said Jason Green, VP Marketing at
Knorr. “We think that MasterChef is the perfect platform to inspire more people to inject
more flavour into their own home cooked meals and in so doing, elevate the quality of food
savoured across the subcontinent.”

Junichiro Kitagawa, Managing Director, Panasonic Asia Pacific, added “Panasonic aims to provide a better life by meeting the varied needs of our customers everywhere. We are excited to see how MasterChef Asia talents can put together healthy mouth-watering dishes with fresh premium crops locally harvested in our indoor farm and Panasonic cooking appliances.”

Lifetime is the exclusive Pay TV home in Asia for MasterChef versions from Australia, New Zealand and Canada.
MasterChef is represented internationally by Endemol Shine Group. The show was originally revived as MasterChef Goes Large in 2005 by Shine TV in the UK and is based on a format originally created by Franc Roddam.


About Lifetime
Lifetime is a premier female-focused entertainment destination dedicated to offering the highest quality original programming spanning scripted series, non-fiction series and movies. As a result of the network’s aggressive programming strategy that has doubled the hours of its original programming, in 2014 the network reached its strongest ranking among the key Women 18-49 demo in six years and its youngest median age in 18 years. Lifetime Television®, LMN®, Lifetime Real Women® and Lifetime Digital™ are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.

About A+E Networks®
A+E Networks is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, from home videos/DVDs to gaming and educational software. A+E Networks is comprised of the following networks and divisions: A&E®, Lifetime®, HISTORY®, LMN™ (formerly Lifetime Movie Network®), bio.®, H2™, HISTORY en Español™, Crime & Investigation Network®, Military HISTORY®, LRW™ (formerly Lifetime Real Women®), A&E IndieFilms®, A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer Products™. A+E Networks’ channels and branded programming reach more than 330 million households in over 180 territories. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.

About the Singapore Tourism Board
The Singapore Tourism Board (STB) is a leading economic development agency in tourism, one of Singapore’s key service sectors. Known for partnership, innovation and excellence, STB champions tourism, making it a key economic driver for Singapore. We aim to differentiate and market Singapore as a must-visit destination offering a concentration of user-centric and enriching experiences through the “YourSingapore” brand. For more information, please visit or

About Knorr
In 1838, Carl Heinrich Knorr moved to the German city of Heilbronn where he opened a factory and experimented with food drying techniques in order to preserve and guarantee quality, flavour and freshness.
Over time, Knorr has built on Carl Heinrich Knorr’s innovation legacy from the advent of the stock cube in 1910, to stock pots and bake-in-bags over the 21st century. Today, Knorr still defines itself by those same high standards of quality, flavour and freshness.
Knorr is one of the world’s largest food brands, sold in more than 87 countries around the world. Based in Heilbronn, Germany, Knorr is Unilever’s largest brand, with a yearly sales value of 4 billion Euros.
At Knorr, we are dedicated to delivering great tasting products. Iconic bouillon cubes and soups are at the heart of the brand. Knorr chefs are culinary experts and creators of Knorr products. Knorr employs over 300 chefs representing over 48 nationalities and is one of the biggest employers of professional chefs worldwide. We are committed to a sustainable future through sourcing agricultural ingredients responsibly and building sustainable practices. As part of the Unilever Sustainable Living Plan, Knorr has committed to source 100% of their agricultural ingredients sustainably by 2020.
For more information about Unilever and its brands, please visit

About Panasonic Asia Pacific
Panasonic Asia Pacific provides the whole range of the brand’s products and solutions across the South East Asia and Pacific (APAC) region. The company focuses on promoting its Business-to-Business portfolio, such as in the field of energy solutions, whilst maintaining solid Business-to-Consumer growth, in line with the group’s global direction. The region has 45 manufacturing sites, which hold as a key hub for Panasonic’s global production activities supporting the consumer, solutions and components and devices business. Based in Singapore, Panasonic Asia Pacific regional headquarter encourages locally-initiated energy solutions partnerships and businesses. In this fiscal year, the headquarters will also strengthen the company’s foothold in emerging markets. Panasonic Asia Pacific will continue to promote green innovation and reduce its regional carbon dioxide emissions footprint in support of Panasonic’s global eco initiatives.

About Changi Airport Group
Changi Airport Group (Singapore) Pte Ltd (CAG) ( was formed on 16 June 2009 and the corporatisation of Singapore Changi Airport (IATA: SIN, ICAO: WSSS) followed on 1 July 2009. As the company managing Changi Airport, CAG undertakes key functions focusing on airport operations and management, air hub development, commercial activities and airport emergency services. CAG also manages Seletar Airport (IATA: XSP, ICAO: WSSL) and through its subsidiary Changi Airports International, invests in and manages foreign airports.
Changi Airport is the world’s sixth busiest airport for international traffic. It served a record 54.1 million passengers from around the globe in 2014. More than 350 retail stores and 160 F&B outlets are situated across three terminals to cater to passengers and visitors. With over 100 airlines providing connectivity to 300 cities worldwide, Changi Airport handles about 6,600 flights every week, or about one every 90 seconds.


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IAS career fair draws more crowds in its second year


IAS career fair draws more crowds in its second year

9th February 2015, Singapore – Into its second year the IAS (Institute of Advertising Singapore) career fair attracted over 600 undergraduates eager to explore a career in the marketing communications and advertising industry.

Following the success of the first IAS career fair in 2014, students this year were again greeted by agencies and organisations driving awareness of the industry as they seek the best talent in Singapore.

The fair provided students from most tertiary institutions that included NTU, NUS, SIM, SMU, Ngee Ann Poly, Republic Poly, Murdoch, MDIS and La Salle, an opportunity to meet top creative talent, see examples of outstanding work and get their questions about the industry answered.

The fair was held at Red Dot Design Museum on Thursday night with presence from 17 top marketing communications industry businesses including Bates CHI, BBDO, BBH, DDB, Grey, Havas Media, JWT, Leo Burnett, Lowe & Partner, McCann, Ogilvy, Publicis, Sapient Nitro, TBWA, VML Qais and Zenithoptimedia.


Goh Shu Fen, President of IAS said:

“Judging from the diverse student turn out, from Engineering to Economics and Digital Entertainment, IAS efforts to help the marcoms sector attract talent from a larger pool has been very successful. IAS Career Fair has yet again proven to be an excellent exchange and education platform connecting industry veterans and graduates.”


John Hadfield, Chair of the Careers Fair, and CEO of BBH Asia Pacific added:

“The industry relies on getting more than its fair share of the very best graduates. As such, an event such as this acts as a great shop window for the companies involved and the industry as a whole.”

Undergraduate Weifang Lam, 22 summed up the event: “Often as students we don’t get to experience what actually goes on in advertising or what kind of agencies are out there but the career fair gives us jobseekers a great overview on what we can expect.”

“The event was well-organized. Agency personalities were apparent. We spoke to some of the agency people and gained a greater insight into the marcomms industry.” – Roger Tan, 23 an undergraduate from NTU added.

About IAS

Launched in 1990, the IAS (Institute of Advertising, Singapore) is a not-for-profit organisation that represents all parties in the marketing communications industry including marketing companies, media owners and their agencies. Its remit is to help the marketing communications industry in Singapore shape its future in a global leadership role. The IAS does this by focusing on the development of its key asset, talent. As businesses that are centered on people and ideas, the attraction, development and the retention of talent is, without doubt, the number one priority for the industry.

The IAS organises educational events and programs, celebrates best practice (through award shows – e.g. Effies, APPIES, Hall of Fame Awards) and facilitates the exchange of information and ideas.

For further information about the career fair, please visit or call the IAS office at 6220 8382.



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Getty Images launches commemorative SG50 EZ-Link card‏


Getty Images launches commemorative SG50 EZ-Link card‏

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10th February 2015, Singapore – Joining in the SG50 Celebration, Getty Images has launched a series of interesting commemorative “SG50 EZ-Link” Cards. The series comprises of 10 EZ-Link card designs available to commemorate Singapore’s 50th anniversary of independence.

To receive one of this special EZ-Link Card, all you need to do is to spend a minimum of SGD$500.00 at and quote the promotion code “FJ8PC46N”.



Mean time, Getty Images is also announcing the launch of its SG50 page that allows industry professionals to easily and quickly find local Singapore images, including images from our archive, for their own SG50 campaigns. You can visit Getty Images’ SG50 page:

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To learn more about the SG50 EZ-Link card visit:


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HISTORY™’s VIKINGS Sails Again for Season Three


HISTORY™’s VIKINGS Sails Again for Season Three

The Hit Drama Series premieres 27 February with Even More Action and a New Land to Raid

3rd February 2015, Singapore – Season three of HISTORY’s highly anticipated scripted drama series, VIKINGS, premieres 27 February on HISTORY™ (StarHub TV Ch 401), with two back-to-back episodes at 10pm (SIN/HK). Thereafter, episodes following the first will air in a same day telecast as the U.S.

Holding the number one timeslot position in Singapore for Seasons 1 and 2 while maintaining its position within the top five series in Malaysia and Philippines,VIKINGS Season 3 promises even more excitement and surprising twists. 

Created and written by Michael Hirst, the new 10-episode season centers around Ragnar (Travis Fimmel) as King and his band of Norsemen in the invasion of Paris. The gripping family saga of Ragnar, Rollo (Clive Standen), Lagertha (Katheryn Winnick) and Bjorn (Alexander Ludwig) continues as alliances are questioned, faith is catechized and relationships are strained. VIKINGS tells the extraordinary tales of the lives and epic adventures of these warriors and portrays life in the Dark Ages, a world ruled by raiders and explorers, through the eyes of Viking society.

Onboard for the first time as an official digital partner, Spiral Media will offer exclusive Vikings content on for users in Southeast Asia. Spiral Media holds the licenses for international brands with millions of viewers in the region such as IGN, Twitch, PCMag and AskMen in Southeast Asia.

Fans of VIKINGS can catch up on previous episodes from Seasons 1 and 2 currently airing every Friday at 9pm (SIN/HK) on HISTORY™ (StarHub TV Ch. 401).





HISTORY™ and HISTORY HD™ are the leading destinations for entertaining hit series and revealing, award-winning event specials that connect history with viewers in an informative, immersive and fascinating manner across multiple platforms. Programming covers a diverse variety of genres ranging from real-life characters who bring history to life every day, to natural history, contemporary history, technology and science, as well as archaeology and pop culture. Hit series include Kings of Restoration, Pawn Stars, The Vikings, Ancient Aliens, Duck Dynasty, Counting Cars, Hidden Cities Extreme and Ride N’ Seek. For more information, please visit:


Facebook: HistoryAsia

Twitter: @HistoryAsia

About A+E Networks®

A+E Networks is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, from home videos/DVDs to gaming and educational software. A+E Networks is comprised of the following networks and divisions: A&E®, Lifetime®, HISTORY®, LMN™ (formerly Lifetime Movie Network®), bio.®, H2™, HISTORY en Español™, Crime & Investigation Network®, Military HISTORY®, LRW™ (formerly Lifetime Real Women®), A&E IndieFilms®, A+E Networks International™, A+E Networks Digital™ and A+E Networks Consumer Products™. A+E Networks’ channels and branded programming reach more than 330 million households in over 180 territories. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.


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Here, There, and (TV) Everywhere


Here, There, and (TV) Everywhere
– CASBAA OTT Summit 2015 Decodes the Over-The-Top Conundrum

3rd February 2015, Hong Komg – CASBAA, the Association for digital multichannel TV, content, platforms, advertising and video delivery throughout the Asia-Pacific, will hold its second annual OTT Summit on Tuesday, March 3 at the Grand Hyatt Singapore.

“After the success of last year’s event, we are pleased to be returning to Singapore with the second edition of CASBAA’s OTT Summit,” said Christopher Slaughter, CEO, CASBAA. “While traditional, linear television is still a major driver for the broadcast industry in the region, we cannot lose sight of the influence and importance of over-the-top (OTT) video services and the impact that these alternate modes of viewing will have on the future of TV.”

With recent announcements from such diverse video platforms as Netflix, Amazon and YouTube creating their own original content to compete with themselves and with mainstream broadcasters, OTT services continues to be top of mind among industry stakeholders across the globe.

However, making sense of how OTT fits into existing business models can be puzzling at best when even the very definition of OTT is up for debate.


CASBAA has enlisted an expert field of industry thought leaders to bring clarity to the OTT conundrum with a roster of speakers including James Bridges (Chief Content Operator,  iflix), Kelly Cooke (Commercial Director, ESPNSEA/ Head of Digital Media ESPN APAC), Goh Seow Eng (MD of TV, Singtel), Christine Fellowes (MD Asia Pacific, Universal Networks International), Anil Jain (Senior Vice President of Media Group at Brightcove), Kasidit Kolasastraseni (CEO, Primetime TV Thailand), Khush Kundi (Head of Solutions, APAC, Ericsson), John McLellan (Partner, Head of the Commercial & Media and Entertainment Department,  Haldanes), James Miner (CEO, MinerLabs), Brendan O’Shaughnessy (GM Sales, South East Asia, Ooyala), Matt Pollins (Associate, Olswang Asia), Michel De Rijk (CEO APAC, Xaxis), Gautam Talwar (VP,  Maker Studios), Reuben Verghese (VP Asia, Accedo), Wangxing Zhou (Research Analyst, SNL Kagan), and many others.

Providing an indispensable platform to discuss how OTT is shaping the broadcasting landscape, topics at the CASBAA OTT Summit 2015 will range from programmatic buying to digital advertising, to TV Everywhere and the ongoing threat of online piracy and how OTT has been a game changer as new business models and services continue to grow in the video entertainment space.

Also to be unveiled at the event, the association will release a new report, CASBAA OTT Sentiment Report 2015: An APAC Perspective, which surveys CASBAA members and provides a snapshot of industry opinion in the Asia-Pacific and expectations of OTT for the region. A members’ only exclusive, the report will be available for download from

Corporate partners for the CASBAA OTT Summit 2015 include Presenting Sponsor Brightcove, Official Interactive Q&A Partner Ooyala and Sponsors Accedo, Akamai and Irdeto.

For more information about the CASBAA OTT Summit 2015 and to register for tickets, please visit

Established in 1991, CASBAA is the Association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia-Pacific. CASBAA and its members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. The CASBAA mission is to promote the growth of multichannel TV and video content via industry information, networking exchanges and events while promoting global best practices. To view the full list of CASBAA members please visit here.


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