Konica Minolta bizhub 454e, 654e and 754e Win BLI’s Summer 2014 Pick Awards in the A3 Monochrome Category

21st July 2014, Singapore – Konica Minolta has earned three Buyers Lab (BLI) Pick awards for the Summer 2014 season for its monochrome bizhub 454e, bizhub 654e and bizhub 754e. Specifically, the bizhub 454e was awarded Outstanding 41- to 50-ppm A3 Monochrome Multi-Function Printer (MFP); the bizhub 654e was awarded Outstanding 61- to 70-ppm A3 Monochrome MFP; and the bizhub 754e was awarded Oustanding 71- to 80-ppm A3 Monochrome MFP.

BLI, the world’s leading provider of intelligence on the document imaging and solutions industry, has generated tens of millions of impressions by putting devices from leading vendors to the test for more than 50 years. Its Pick awards, presented twice annually, acknowledge the hardware and software offerings that measure up as the best in BLI’s rigorous and comprehensive lab testing, which assesses a wide range of the most important features and performance factors for buyers, including reliability, productivity, image quality, media handling, ease of use and more.

Based on BLI’s report, all three MFPs performed flawlessly or near flawlessly over the course of BLI’s extensive durability testing. Additionally, all three models were easy to use, featuring extremely well-designed control panels that give users a choice of three easily accessible interfaces, and support for dragging and dropping, pinch-to-zoom and the ability to rotate pages in a scan preview using multi-touch controls. Also contributing to ease of use is the My Tab feature in the print drivers, which allows users to configure a tab with their own frequently used features.

The models were further praised by BLI for their print quality, with all three earning excellent or very good ratings in all categories evaluated.

“Receiving three BLI Pick awards for our bizhub A3 monochrome MFPs demonstrates that, through our new range of devices, we are able to give our customers seamless integration, increased productivity and reduced costs, whatever their business needs are,” said Jonathan Yeo, General Manager, Konica Minolta Business Solutions Asia Regional Headquarters.

The awards are a testament to Konica Minolta’s bizhub A3 monochrome MFPs’ leading position in the Mid-to High-Volume Category. Highly reliable, Konica Minolta’s bizhub A3 monochrome MFPs possess unrivaled productivity and are the ideal MFPs for organizations looking to optimize their productivity, while being kind to the environment.


Konica Minolta Business Solutions Asia

Konica Minolta Business Solutions, a leading company in advanced document management technologies and solutions for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub® multifunction products (MFPs); bizhub PRESS® and bizhub PRO® production print systems; magicolor® color printers; and pagepro® monochrome printers. Konica Minolta also offers software solutions and optimised print services to reduce document output cost, improve productivity and optimise office environment, backed by impeccable service and support team.

Konica Minolta adopts a proactive effort in reducing global environmental impact through its green product lifecycle. In line with its core message “Giving Shape to Ideas,” Konica Minolta endeavours to respond to its customers’ needs across the world with relentless creativity, innovation and advance technology.
Konica Minolta is a registered trademark of Konica Minolta Holdings, Inc. bizhub is a registered trademark of Konica Minolta Business Technologies, Inc. All other trademarks mentioned in this document are the property of their respective owners.

About Buyers Laboratory

For 50 years, Buyers Lab (BLI) has been the leading independent office-equipment testing lab and business consumer advocate. In addition to publishing the industry’s most comprehensive and accurate test reports on office document imaging devices, each representing months of exhaustive hands-on testing in BLI’s US and UK laboratories, the company has been the leading source of competitive intelligence for industry professionals on copiers, printers, fax machines, scanners, duplicators, wide-format devices and multifunctional products. The company’s databases cover close to 15,000 products globally and have a long-standing reputation for being the industry’s most trustworthy and complete source for specifications and side-by-side comparisons, all of which are available as part of bliQ, BLI’s web-based encyclopedic resource. Subscribers also have access to BLI’s renowned Lab Test Reports, First Look Reports, Solutions Reports, Environmental Reports, news articles and a complete library of manufacturers’ product literature, as well as valuable tools including a Product Configurator and Total Cost of Ownership (TCO) Calculator.

Konica Minolta, the logo, and other trademarks are trademarks of
Konica Minolta and may not be used without permission.


Ogilvy & Mather’s Behavioural Sciences Practice Sets Up Shop in Singapore

#ogilvychange combines the latest thinking in cognitive psychology, social psychology and behavioural economics with communications expertise to influence people’s behaviours and purchase decisions

Rory Sutherland and Sonal Narain

18th July 2014, Singapore –Ogilvy & Mather (O&M) is further expanding the global footprint of #ogilvychange, a Behavioural Sciences Practice born in London in 2012 that utilises the latest thinking in cognitive psychology, social psychology and behavioural economics to influence people’s behaviour and purchase decisions in the real world. Singapore is the third city globally to launch the Practice following Prague, and marks the first in Asia Pacific.

Building on the behavioural economics agenda long championed by O&M UK’s Vice Chairman and Co-Founder of #ogilvychange Rory Sutherland, the Practice has the largest, most active community of behavioural experts in the world, available exclusively for Ogilvy clients. O&M Asia Pacific’s Regional Planning Director, Sonal Narain, will oversee the practice in Singapore along with Sutherland and Jez Groom, also Co-Founder of #ogilvychange and Director of Strategy Integration, O&M UK.

Rory Sutherland, Vice Chairman of Ogilvy & Mather UK and Co-Founder of #ogilvychange, explained: “For marketing to improve, we must abandon the complete over-reliance on two pre-existing models of human behaviour and decision making which have had too much sway over marketing decisions for too long. The first is the assumption that markets behave according to price and demand curves, which is very often not the case. The second is the idea that people can accurately tell you what they want, how they choose and what they prefer. What we’re discovering through Behavioural Economics is that large parts of the human brain involved in decision making aren’t even accessible to introspection, let alone description, so attempting to pursue marketing by simply asking people to explain what they want to market researchers is sometimes dangerously wrong and at best incomplete.”

“Therefore to significantly improve marketing efficiency – and through that economic growth – we must improve our forecasting of how people will behave. Through the use of these new sciences, through better and more diverse models of how people really behave in the real world we can improve the effectiveness of what we do by an order of magnitude. Will it be perfect? Absolutely not. Will it be a lot better? That’s all we need. Afterall, we’re in business. You don’t need to be perfect; you just need to be less stupid than your competitors. That’s the aim.”

Sonal Narain, Head of #ogilvychange Singapore & Regional Planning Director, commented: “We are launching #ogilvychange in Singapore because we see a strong business case for it in this market, and have already been applying Behavioural Science principles to our working philosophy for some time, and with great success in recent campaigns for the public sector. That said, this approach should be adopted by any organization or business that wants to make a positive business or social impact as better understanding of the true motivations of human behaviour makes a significant difference in end results and effectiveness.”

Partnering with leading professors from institutions such as Nanyang Technological University’s

Wee Kim Wee School of Communication and Information in Singapore, the London School of Economics and Warwick University, a dedicated #ogilvychange resource works alongside agency and client teams to educate, stimulate and experiment with new and interesting ways to ‘nudge’ people to make better decisions in their daily lives.

Continuing activities for the Singapore launch of #ogilvychange, Ogilvy UK’s Jez Groom will facilitate a series of Behaviour Change workshops for clients in Singapore in August 2014.

For more Little Ideas from Big Thinkers visit http://www.ogilvychange.com or follow @ogilvychange on Twitter.

About Ogilvy & Mather

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World’s Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow O&M on Twitter at @Ogilvy and on Facebook.com/Ogilvy.


A+E Networks receives 23 Emmy Nominations‏

18th July 2014, Singapore – A+E Networks is proud to announce that we have received 23 Emmy Nominations this year!

SSC14-2694-A+E Networks Emmy Nominations EDM-03

Do catch some of these shows on HISTORY™ and Lifetime soon!

Lifetime (StarHub Ch. 514)

The Wahlburgers

Premieres 24 July

Thursdays, 8.00pm

Flowers in the Attic

Premieres 12 August

Tuesday, 10.00pm

HISTORY (StarHub Ch. 401)

The World Wars

Premieres 26 July – 28 July

Saturday – Monday, 10.00pm

Grey Group Singapore Transforms Production work with GreyWorks Singapore

Following successful model in London, GreyWorks Singapore is set to bring cost-efficiency and time savings for production work

Singapore, 16 July 2014 – Grey Group Singapore has launched its own state of the art in-house production facility, GreyWorks Singapore. A one-stop shop for all post-production work, GreyWorks Singapore has the capabilities to carry out end-to-end production, all in one facility.

Greyworks provides convenience to brand owners by centralising advertising implementation with capabilities ranging from transcreation to post-production, to talent & usage management, to censorship and clearance- all the way to final delivery to station. This unified production model ensures the process stays effective from beginning to end and allows for greater control and alignment of campaigns across geographies.

GreyWorks Singapore is redefining the post-production process for companies in Asia with its brand of ‘streamlined effectiveness’. Traditionally, account managers had to travel to different outlets in order to see through each production process, as most post-production outfits manage only a singular aspect of production. This process used to take anything, from a couple of days to weeks depending on how many edits were needed.

Under GreyWorks’ centralised model, all stages of the post-production work are done under one roof, eliminating the need for multiple suppliers. The end result is faster turnaround time and tighter brand consistency. By utilising true file-based workflows, teams collaborate freely through the pipeline, reducing production bottlenecks and conversion interruptions. 

Subbaraju Alluri, CEO Grey Group Singapore said, “With more companies refocussing their efforts in the rising economies in Asia, we are seeing increased demands from brands to translate and adapt their advertising assets to appeal to the region’s diverse demographics while still remaining true to their brand profile. Singapore, with its stable IT infrastructure and ability to attract a global talent pool, proved to be an ideal hub from where we can best service our global and regional accounts.”

Operating out of Grey Singapore’s office in Central Mall, the new broadcast facility houses three multi-purpose suites; all capable of video and audio editing, adaptation, finishing, quality control and station delivery. Clients can now preview and rectify transcreation or audio translation work on-the-spot, cutting down latency that used to exist in the traditional production process.

A file based, state-of-the-art infrastructure has been installed along with industry standard software and the facility is globally connected via a dedicated high-speed network and cloud-based asset management system. Geared towards faster, more efficient and highly consistent delivery, GreyWorks Singapore allows brand managers and the creative team to focus more on their core strength, instead of investing unnecessary time in production management.

GreyWorks Singapore will serve as a competency and knowledge hub, acting as a single contact point for clients across South East Asia. Greyworks will also undertake the intricacies associated with production and broadcast, such as consolidating localisation requirements across markets, adhering to global brand guidelines and obtaining the necessary censorship approvals, thus freeing brand owners and their agencies from to focus on more strategic and creative development.

“GreyWorks gives brand owners greater ease of mind, knowing that they can rely on us to take care of every single detail in the production process. With Grey Singapore working closely with GreyWorks under one roof, our clients can be assured that brand guidelines and quality control are being applied consistently across all works. Most importantly, GreyWorks promises cost efficiency through the elimination of duplicated tasks . I believe we will see more brands turning to our in-house production facility model for their global and regional works,” Subbaraju concluded.

Greyworks was originally established in London in 2010 to deliver fast turnaround production efficiencies for Grey London clients. Its success has led to the extension of its footprint and now boasts established hubs in New York, Mexico, Bucharest and Singapore.

GreyWorks Singapore currently delivers work for a number of clients, including Allianz, Procter & Gamble, Sentosa, Singapore’s Workplace Safety and Health Council, Qatar Airways, to mention just a few.

BSA – The Software Alliance selects Bite as India communications partner‏

Bite to run integrated campaigns to support BSA’s objectives of promoting compliance programs and growth in the digital world.

New Delhi, 16 July, 2014 – Leading advocate for the global software industry, BSA | The Software Alliance, has appointed Bite as it advances on its key India priorities towards creating a favourable environment for software and hardware companies to innovate and in spurring India’s digital economy. Bite’s brief for BSA in India includes strategic planning, content development, influencer outreach and running integrated campaigns using traditional public relations and digital channels.

Active in over 60 countries with a roster of some of the world’s leading software publishing and hardware firms as its members, BSA tasks itself with an elaborate charter to promote a safe and legal digital world and in promoting the interests of its members. It’s current India priorities include working with industry forums to educate enterprises and small-to-medium businesses on the benefits of using licensed software, advocating the adoption of Software Asset Management (SAM) as a means to better utilise licenses (and in avoiding security and operational risks). Cloud computing is another significant thrust area for BSA and it believes that India can benefit tremendously from the opportunities cloud computing presents provided strong policy mechanisms are in place. A consistent set of intellectual property rules (IPR) according to BSA are vital for software firms to thrive.

“Bite’s strong technology lineage, ability to design creative public relations campaigns based on insights and compelling content with well-rounded delivery across channels makes us believe that they are the right partners for BSA in India. Our goals are very clear and in order to drive sweeping changes to foster the growth of the software industry in India, we need a capable partner to drive engagement and eventually shape perception. We’re glad to have the team at Bite on-board”, said Gouri Thounaojam, Senior Manager, Compliance, Programmes & Policy , BSA.

Bite’s Managing Director for India, Pranav Kumar said, “The undertones of the software industry with new policy measures, and a slew of initiatives underway to grow India’s digital economy makes this an exciting area of work for us. We look forward to working closely with BSA in the months ahead”.

About BSA

BSA | The Software Alliance (www.bsa.org) is the leading advocate for the global software industry before governments and in the international marketplace. Its members are among the world’s most innovative companies, creating software solutions that spark the economy and improve modern life. With headquarters in Washington, DC and operations in more than 60 countries around the world, BSA pioneers compliance programs that promote legal software use and advocates for public policies that foster technology innovation and drive growth in the digital economy.


About Bite

With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace.  Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world.  We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results.  For more information, please visit:www.biteglobal.com

Konica Minolta Hosts Open House to Showcase Business Innovation Centre’s Innovations

The brand is particularly proud to showcase health-related innovations, including a health screening chair, a technological breakthrough that assists in the diagnosis of Traditional Medicine and a geriatric e-health system

8th July 2014, Singapore – Konica Minolta hosted their first-ever Business Innovation Centre (BIC) Open House yesterday. The event, which was held on premise, showcased the company’s latest research technologies and innovation ecosystems. It was attended by opinion leaders from A*STAR’s Institute for Infocomm Research (I²R), the Singapore Economic Development Board (EDB) as well as the National University of Singapore (NUS).

Guests from I²R, A*STAR, with senior management from Konica Minolta Business Solutions Asia

In addition to demonstrating excellence in the BIC’s research technologies, Konica Minolta, Inc. took the opportunity to showcase their various prototypes and incubation projects, such as the cloud technology, the content management solution and the healthcare platforms.


The healthcare platforms that are currently being researched, will specifically meet the needs of an ageing society. These projects have been inspired by the rising cost of medical care, the shortage of medical personnel and an ageing population.


“We see great value in creating such healthcare-centric solutions, which will not only be beneficial to patients and their families but will help enhance the medical care and advice that health care workers can offer.” said Ms Rachel Goh, Director, Business Innovation Centre, Asia Pacific, Konica Minolta, Inc.


“It is important that new healthcare technologies and platforms are developed to meet the dynamics of our population. I2R is confident that our biomedical research can support the increasing demands of a rapidly ageing population” said Dr. Guan Cuntai, Head of Neural & Biomedical Technology Department, I²R, A*STAR.


One of the many pilot programmes being tested is a health screening chair. The chair takes the form of a portable mat, and is able to take a patient’s medical measurements, such as heart rate, breathing rate, blood oxygen level and pulse rate. This data is then wirelessly transmitted to an analytical engine on the cloud, which computes health information and possible medical recommendations.


Konica Minolta has expressed an extended vision of conducting trials, on alternative medical treatments such as Traditional Medicine (TM). The R&D centre in Japan is developing a tongue monitoring application on a mobile device, to assist in the determination of the well-being of individuals using Traditional Medicine principles. The data collected from this solution is digitised and stored as part of the patient’s personal medical database. This gives practitioners and health advisors the ability to provide appropriate advice and medical attention to their clients.


Konica Minolta also demonstrated another focus project, which was their geriatric e-health system. This innovation was specifically targeted at elderly individuals who were immobile. One of the technologies incorporated into this platform is a fall detection solution from I2R, which allows the user to call for help or enable emergency activation, should they have a fall. A formal trial of the geriatric e-health platform will be conducted next month with a major hospital in Singapore.


The BIC, which was officially opened earlier this year, is one of five proposed research facilities around the world. Developed by Konica Minolta, the BICs were built to accelerate and maximize the development of new innovation and technology, from all sources, including its own research centres, for the Asia Pacific region.


Konica Minolta aims to extend their research through their BIC facility, to enhance the operational efficiency for other business areas and services in the Asia Pacific Region.