7 OUT OF 10 APAC Travellers Wants to Enrich Their Understanding of The World

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7 OUT OF 10 APAC Travellers Wants to Enrich Their Understanding of The World
– and have unique experiences on vacation.

– TripAdvisor launches new edition of TripBarometer revealing the Psychology of Travel.
– Travellers from APAC are more likely than others to learn something new as a result of a vacation.

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25th September 2014, Singapore – TripAdvisor™ today announced the results of the latest instalment of TripBarometer, focusing on the Psychology of Travel. This is the fourth edition of the biannual study, conducted on behalf of TripAdvisor by independent research firm Ipsos. TripBarometer is the world’s largest traveller and accommodation survey1 highlighting country, regional and global travel trends according to more than 53,000 travellers and hoteliers around the world, with 10,107 respondents from the Asia-Pacific region. The TripBarometer: Psychology of Travel report examines the motivations behind travellers’ vacation choices, traveller emotions at the various stages of a vacation and the post-trip impact of travel.

The Psychology of Travel: What motivates us to travel
Ipsos’ extensive research in various sectors has led to an understanding of the different psychological needs and motivations that impact human behaviour across different settings and scenarios. In order to delve into the psychology of travel for this study, traveller respondents were asked to select two statements that best represented how they wanted to feel from a holiday.

The statements each relate to one of eight motivational categories:

Motivational category

Pairs of statements about how travellers want to feel on vacation relate to each motivational category

Liberation =

Enjoy life to the fullest

+

Let go and feel carefree

Immersion =

Immerse myself in local culture

+

Meet new people & make memories

Relationships =

Enjoy moments with loved ones

+

Strengthen existing relationships

Harmony =

Restore sense of harmony/balance

+

Feel looked after/taken care of

Order =

Time out to think & regain control

+

Feel organised / avoid surprises

Enhancing perspective =

Unique & interesting experiences

+

Enrich understanding of the world

Luxury =

Have enviable experiences

+

Feel special and spoiled

Excitement =

Enjoy a sense of exhilaration

+

Challenge myself to try new things

 

The results of this approach reveal that ‘enhancing perspective’ is the primary motivation for vacation choices for the majority of travellers (Global: 71%; APAC: 67%), followed by ‘liberation’ (Global: 62%; APAC: 66%). ‘Order’ and ‘harmony’ are the least important motivations for travellers, with only 21 percent falling into these categories globally and only 22 percent and 19 percent in Asia-Pacific travellers falling into the two categories, respectively.

While ‘enhancing perspective’ is the main driver for travellers around the world, there are variations in motivations when looking at different nationalities: while travellers from South Africa, UK and Italy lean towards ‘harmony’, Brazilians, Thais and Chinese seek out ‘liberation’ whilst Russians are more keen on getting ‘luxury’ from their vacations.

Hotelier respondents were also asked to select statements that best matched how they wanted their guests to feel as a result of their stay. Seventy-one percent of APAC hoteliers want to provide their guests with a sense of ‘harmony’, compared to 73 percent of global hoteliers. While this is not in line with motivation for travellers on holiday, APAC hotelier respondents are also keen to provide an experience that offers a sense of ‘immersion’ and ‘liberation’ –at 49 percent and 47 percent respectively. There is clearly an opportunity for hoteliers to stand out from the competition by offering more experiences that provide guests with a chance to broaden their horizons while they are in the destination, matching the ‘enhance perspective’ motivation most favoured by travellers.

“Travellers from Barcelona to Beijing crave unique and interesting experiences. Whether they get a few days or a few weeks of vacation, they want more from their trips than time spent lounging by the pool,” said Barbara Messing, chief marketing officer, TripAdvisor. “The TripBarometer Psychology of Travel report shows us that travellers want their vacation to count – it’s about broadening horizons, feeling immersed in local culture, and sharing the experience with loved ones.”

The traveller journey: How travellers feel at various stages of a trip
This edition of TripBarometer examined which emotions travellers were most likely to feel at the five stages of travel: booking, arrival, during the stay, departure and back at home. Excitement peaks during lead-up and arrival, with travellers feeling most fulfilled upon returning home from a vacation.

Fifty four percent of travellers both globally and in Asia-Pacific report feeling ‘excited’ at the booking stage. Japanese travellers tend to be the most excited leading up to the vacation, while Thais and Indonesians tend to be among the least excited at the booking stage. For travellers, excitement is the predominant emotion on arrival at their destination (Global: 55%; APAC: 56%), with 34 percent of global travellers and 33 percent of APAC travellers also reporting feeling ‘energised’ at this stage.

During the stay, the majority of travellers (Global: 45%; APAC: 42%) feel ‘relaxed’, but this is also the time when travellers begin to feel more ‘liberated’ (Global: 26%; APAC: 32%) and ‘closer to their loved ones’ (Global: 24%; APAC 24%). Travellers feel ‘fulfilled’ both on departure from their vacation (Global: 47%; APAC: 47%) and once they are back home (Global: 45%; APAC: 43%), with 36 percent of global respondents and 35 percent of APAC respondents also saying they feel ‘relaxed’ following a vacation. Indonesians are amongst the nationalities most likely to feel ‘fulfilled’ on departure from their holiday while Thais are among the least likely to feel ‘fulfilled’ both on departure and once they’re back home.

Hoteliers have an opportunity to hook travellers when they are excited, and to contribute to their guests feeling more knowledgeable throughout their stay. As part of the study, hoteliers were asked what actions they took throughout the traveller journey to relate to their guests. Half of APAC hoteliers (49%) say their main priority is to ensure a smooth and efficient process at booking and 37 percent are keen to minimise any potential stress leading up to arrival. However, there is more they could be doing to leverage travellers’ feelings of excitement right from the start by providing local information about the destination and beginning to build a relationship with the guest before they even arrive.

The post-travel impact: how vacation experiences affect everyday life
Travellers often bring home souvenirs from their vacations, but what else? For this wave of TripBarometer, respondents were asked to think back on their travels and reveal what they had been prompted to do as a result of a trip.

Sixty-six percent of global travellers and 61 percent of APAC travellers report that returning home from a trip has prompted them to plan another vacation. Over a third (38%) globally and 32 percent of APAC travellers also introduce new foods into their diets. However, Thais and Indonesians are ranked among the least likely to introduce new foods and recipes into their regimes.

According to the study, travellers from the Asia-Pacific region are less likely than others to become more open-minded and tolerant of others (Global: 45%; APAC: 41%), but more likely to learn something new (Global: 37%; APAC: 40%) as a result of a holiday. In looking across the globe, Indonesians (61%) and Malaysians (60%) are most likely to become more open minded and tolerant of others, than travellers from other countries. In addition, Thais (49%), Indonesians (48%) and Malaysians (48%) top the list of travellers most likely to learn something new as a result of a trip, while Indians are among the least likely (29%).

The study reveals that 35 percent of APAC travellers also say they have become more environmentally-friendly upon returning from a trip, compared to 31 percent globally. Indians (49%) and Thais (44%) are among the most likely to become more eco-friendly upon returning home from holiday. The study also shows that Malaysian and Thai travellers are three times more likely than the average global traveller (4%) to start a family post-vacation with 12 percent of Malaysians and 11 percent Thais reporting that they’ve start a family as a result of a holiday. The Japanese on the other hand, are the least likely to start a family post-vacation (1%).

Looking at travellers globally by life stage groups, millennials are more likely to learn something new (42%) or start a new relationship (10%) as a result of a trip, travellers with no children are more likely to introduce foods they tried while traveling into their everyday diets (43%), and families are the most likely to prioritise more time on relationships with friends and family (31%) upon returning home from vacation.

Over half of hoteliers (Global: 57%; APAC: 55%) encourage their guests to write online reviews following their stay, and to recommend the hotel to family and friends. Those hoteliers who see a guest return rate of between 76-100% are more likely to prioritise ‘beginning to build a lasting relationship’ (34%) during the lead up to a guests stay.

“The results of the TripBarometer highlight that hoteliers can stand out from the competition by providing unique and enriching experiences. And while it’s no surprise that travellers tend to be excited when they book and prepare for a trip, hoteliers are missing an opportunity to capitalise on that excitement and begin building a lasting relationship with their guests. Only a minority of hotels are currently making this a priority, but those who do also tend to receive more repeat guests,” said Marc Charron, president, TripAdvisor for Business.

¹ Methodology: The TripBarometer study, by TripAdvisor, is based upon an online survey conducted from 17 July to 5 August 2014, conducted by Ipsos, a global research firm. A total of 53,804 interviews were completed in 32 markets, spanning 7 regions. The sample is made up of 39,721 consumers who are TripAdvisor website users and Ipsos online panelists who have researched their travel plans online in the last year, and 14,083 representatives from accommodations on TripAdvisor database, making it the world’s largest combined accommodation and traveller survey. The consumer survey data is weighted to represent the known profile of the online population, to keep in line with previous waves of TripBarometer. Equal weighting is also applied at country level for the business survey. For additional information about TripBarometer, please visit www.tripadvisor.com/tripbarometer and download the global report.

 

About TripAdvisor

TripAdvisor™ is the world’s largest travel site*, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, reaching nearly 280 million unique monthly visitors**, and more than 170 million reviews and opinions covering more than 4 million accommodations, restaurants and attractions. The sites operate in 45 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 24 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.lafourchette.com, www.niumba.com,  www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.comwww.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, www.viator.com, www.virtualtourist.com, and www.kuxun.cn.

*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, Q1 2014

**Source: Google Analytics, average monthly unique users, Q2 2014; does not include traffic to daodao.com

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Konica Minolta Named to Dow Jones Sustainability World Index for Three Consecutive Years

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Konica Minolta Named to Dow Jones Sustainability World Index for Three Consecutive Years

Highest Score in Economic and Environmental Dimensions in the Sector

25th September 2014, Singapore Konica Minolta, Inc. (Konica Minolta) has been named to the Dow Jones Sustainability World Index (DJSI World) for three years in a row in recognition of its economic, environmental and social performance.

The DJSI World is the first global index to track the financial performance of the leading sustainability-driven companies worldwide, provided by RobecoSAM, the Switzerland-based sustainability investment company, and S&P Dow Jones Indices in the US, and assess corporate sustainability from economic, environmental and social developments. In the annual review of the world’s 2,500 companies, 319 companies have been listed in the DJSI World and, within the list, 21 are Japanese companies including Konica Minolta.

Konica Minolta has also been named to the Dow Jones Sustainability Asia Pacific Index (DJSI Asia Pacific) for the sixth consecutive year.

This year Konica Minolta has earned the highest evaluation in the Computers & Peripherals and Office Electronics sector for economic dimension including innovation management and risk management and environmental dimension including climate strategy and environmental policy and management system.

At the start of fiscal 2014, Konica Minolta launched its new medium-term business plan “TRANSFORM 2016,” transforming its business in each and every sector it operates by thoroughly responding to evolving needs of the customers. The company is driving its quest to create values through enhanced offering of products and solution services contributing to overcoming problems faced by customers and society.

Reaffirming its commitment to environmental protection, the Konica Minolta Group’s medium-term environmental plan has also been renewed, based on “TRANSFORM 2016.” With the concept of pursuing both the resolution of environmental challenges and enhancement in corporate competitiveness, the new Medium-Term Environmental Plan 2016 has established goals in fiscal 2016 in terms of reduction in environmental impact and growth in corporate value. Among others, the medium-term environmental plan sets CO2 reduction targets related to procurement in addition to CO2 reduction targets for the Group’s production sites. Global cooperation with suppliers on various process improvement has been translated into lower carbon emissions. These initiatives are not only helping partners achieve energy saving and cost-cutting but also utilizing Konica Minolta’s expertise in assisting lower carbon emissions in regions and society beyond the Group.

Besides the DJSI World and DJSI Asia Pacific, Konica Minolta has been included in the FTSE4Good Global Index of the UK-based FTSE Group and the Japan-based Morningstar Socially Responsible Investment Index. The company has also been awarded with RobecoSAM Silver Class, as well as with Prime Status by the Germany-based oekom research AG, among the best companies for CSR in its international industry segment. In November 2013, Konica Minolta was named to both Climate Performance Leadership Index and Climate Disclosure Leadership Index in CDP* Japan 500.

Under the brand proposition “Giving Shape to Ideas,” Konica Minolta is committed to remain vital to society by driving CSR initiatives in its businesses and contributing to improving social quality.

* The CDP is a project in which institutional investors cooperate to call on companies to reveal their measure to mitigate climate change and information related to their greenhouse gas emissions.

About Konica Minolta Business Solutions Asia
Print

Konica Minolta Business Solutions, a leading company in advanced document management technologies and Managed IT Services for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub® multi-function products (MFPs); bizhub PRESS® and bizhub PRO® production print systems; magicolor® color printers; and pagepro® monochrome printers. Konica Minolta also offers software solutions and optimised print services to reduce document output cost, improve productivity and optimise office environment, backed by impeccable service and support team.

Konica Minolta adopts a proactive effort in reducing global environmental impact through its green product lifecycle.

In line with its core message “Giving Shape to Ideas,” Konica Minolta endeavours to respond to its customers’ needs across the world with relentless creativity, innovation and advance technology.

Konica Minolta is a registered trademark of Konica Minolta Holdings, Inc. bizhub is a registered trademark of Konica Minolta Business Technologies, Inc. All other trademarks mentioned in this document are the property of their respective owners.

 

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Aon Hewitt Announces New Leadership Appointment in Southeast Asia and Singapore‏

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Aon Hewitt Announces New Leadership Appointment in Southeast Asia and Singapore‏

19th September 2014, Singapore – Aon Hewitt, the global talent, retirement and health business of Aon plc (NYSE:AON), announced a senior organizational change at Aon Hewitt Consulting in Singapore and Southeast Asia.

Jeremy Andrulis, who led Aon Hewitt’s Performance, Rewards & Talent and Retirement Practices as Managing Director in Hong Kong and Taiwan, has been named Chief Executive Officer, Southeast Asia, for Aon Hewitt Consulting and Managing Director of its Singapore operations. He replaces Rick Payne, who retired at the end of August. Andrulis will report directly to Steward Fotheringham, Chief Executive Officer, Asia Pacific.

“This change is a reflection of careful planning and allows minimum disruption to continue our strategy to strengthen Aon Hewitt’s position as the preeminent human resources consulting firm in the region,” said Stewart Fotheringham. “These are exciting times and I am confident that our thoughtful and extensive planning has enabled us to select the right successor to spearhead our future growth and success, and continue to serve our clients seamlessly.”

Andrulis has been with Aon Hewitt for seven years. With close to twenty years’ experience as a management and human resources consultant in North America and Asia, he has successfully led numerous business and organization transformation projects for public and private sector organizations. These projects range from designing strategic plans and new organization solutions to implementing new business processes, talent management programs and HR service delivery models. Andrulis received a Masters in Management (MBA) and Masters of Arts in Political Science (MA) from Purdue University (USA), and a Bachelor of Arts in Psychology from Villanova University (USA).

“Jeremy is a great addition to our leadership team in Singapore and Southeast Asia, said Anand Shankar, Chief Commercial Officer and Head of Aon Hewitt’s Performance, Rewards and Talent practice in Asia Pacific. With his deep knowledge of the region and understanding of clients’ needs, Jeremy will continue to bring cutting-edge innovation to our solutions.”

Andrulis led and designed the Best Employers Asia program and thought leadership for two consecutive cycles over 9 Asia markets, defining insights, trends and best practices in employee engagement, leadership effectiveness, employers’ brand and high performance culture.

“Jeremy is one of the original thinkers and thought leaders behind the Best Employers Program.  With him, Best Employers participants in Singapore and the whole of Southeast Asia are sure to benefit from the deepest insights and best practice views on what makes a workplace of choice”, said Shankar.

Andrulis is available for media interviews and quotes on the full spectrum of HR issues, trends and solutions.

For information on the Best Employers Program — 2015 Singapore, visit: www.bestemployersasia.com

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About Aon Hewitt
Aon Hewitt empowers organizations and individuals to secure a better future through innovative talent, retirement and health solutions. We advise, design and execute a wide range of solutions that enable clients to cultivate talent to drive organizational and personal performance and growth, navigate retirement risk while providing new levels of financial security, and redefine health solutions for greater choice, affordability and wellness. Aon Hewitt is the global leader in human resource solutions, with over 30,000 professionals in 90 countries serving more than 20,000 clients worldwide. For more information on Aon Hewitt, please visit www.aonhewitt.com.

About Aon
Aon plc (NYSE: AON) is the leading global provider of risk management, insurance and reinsurance brokerage, and human resources solutions and outsourcing services. Through its more than 66,000 colleagues worldwide, Aon unites to empower results for clients in over 120 countries via innovative and effective risk and people solutions and through industry-leading global resources and technical expertise. Aon has been named repeatedly as the world’s best broker, best insurance intermediary, reinsurance intermediary, captives manager and best employee benefits consulting firm by multiple industry sources. Visit www.aon.com for more information on Aon and www.aon.com/manchesterunited to learn about Aon’s global partnership and shirt sponsorship with Man U.

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BBC Earth lands on BBC.com‏

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BBC Earth lands on BBC.com‏
– BBC Earth’s new digital home brings something amazing every day to global audiences
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17th September 2014, Singapore – BBC Earth – the BBC Worldwide factual brand behind global blockbusters such as Planet Earth, Walking with Dinosaurs and Blue Planet – today launches its new digital home on BBC.com. The stunning site captures BBC Earth’s passion for adventure and exploration bringing visitors a visual feast of incredible imagery, world class videos and stories that will offer fans a new perspective on the world.

From the depths of the ocean to the outer reaches of the universe visitors to the new section will be able to explore ten content strands including a mix of newly commissioned content as well as awe inspiring moments from the BBC’s Natural History Unit archives, which will be housed in the Amazing Moments section and will offer hundreds of clips, launching with 25, including Attack Of The Praying Mantis with new clips to be published daily.  Other key strands include: Discoveries a section dedicated to uncovering fascinating stories such as Are Dolphins Cleverer Dogsto Strange & Beautiful, which explores topics including The Twisted World of Sexual Organs to A Colourful Life, home to specially commissioned short films exploring the beauty of nature through colour.  First to launch will be Life in White dedicated to the beauty of nature’s polar ice caps and nature’s use of the colour.

Matt Walker, former news editor at New Scientist and editor of BBC Food and BBC Nature, has taken up the reins as Editor working alongside a number of BBC Earth’s network of experts in science and nature.

Matt Walker, Editor for BBC Earth on BBC.com said: “BBC Earth offers a different perspective on the world and we want to celebrate all the wonders of the natural world from your back garden to the farthest star. We share a never ending curiosity with our audience and being digital allows us to interact more closely with them. We want people to share their own content with us and their network through social media and show us what inspires them. Our mission is to bring visitors to BBC Earth something amazing every single day and we have an incredible wealth of content to offer from mind bending stories to stunning photography and film that will change the way you think about our universe.”

Matt added: “Like our other non-news sections BBC Earth hopes to attract new visitors to BBC.com which is increasingly becoming the go to site for a wealth of new and topic led content.”

Jo Sermon, Director of BBC Earth commented: “The launch of BBC Earth on BBC.com is an opportunity for us to transform our relationship with audiences and give people a place to connect with our content beyond the television. Its home for the huge breadth and range of content that BBC Earth encompasses and we can be immediate in sharing new stories. Audiences will be able to explore their world and discover its wonders whenever and wherever they want and there will always be something new to excite them.”

“We are very much looking forward to the launch of BBC Earth on BBC.com in Asia. lt provides yet an added dimension to the brand, and perfectly complements our existing BBC Earth on BBC Knowledge programming strand which can be viewed every Thursday evening on the channel throughout Asia. We are confident that BBC Earth on BBC.com  will allow our audiences to connect even deeper with the brand, inspiring and entertaining them at the same time,” said David Weiland, EVP, BBC Worldwide Asia.

BBC Earth builds on the existing portfolio of specialist sections BBC Autos, BBC Capital, BBCCulture, BBC Future and BBC Travel, commissioned for BBC.com.  Each of these bespoke sections seeks to offer visitors to BBC.com a deeper understanding of the story behind the headlines, across a plethora of topics and from a wealth of specialists.  To date the non-news sections have attracted an average of 6.8 million unique users contributing to the 76 million unique users BBC.com attracts on a monthly basis across mobile and desktop.

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Anthill Realtors Appoints PR Communications‏

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Anthill Realtors Appoints PR Communications‏
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10th September, 2014, Singapore Anthill Realtors Pte Ltd has appointed PR Communications as its retained public relations agency. Secured following a competitive pitch, PR Communications will commence work immediately.

Anthill Realtors’ appointment of PR Communications is driven by its business ambition to differentiate itself from Singapore’s competitive real estate market; to drive greater awareness and preference for its specialized offering in Asia’s real estate, and its high standards of quality and good value of their products and services.

PR Communications will develop a public relations programme to position Anthill Realtors as a premium boutique real estate consultancy firm.

In addition, PR Communications will execute strategic campaigns that will help the real estate firm achieve key business objectives both locally and regionally.

“PR Communications was chosen as they showed great understanding in the property market. They also had proven experience to build new local brands,” said Rhonda Wong, CEO, Anthill Realtors Pte Ltd.

“The recent measures implemented have definitely slowed the Singapore property market down and we think it is the best time for Anthill Realtors to enter the market with its differentiation and specialized offerings,” Wong added.

Eric Chan, Managing Director, PR Communications, welcomed the appointment.

“We are extremely thrilled to work with Anthill Realtors as it dovetails perfectly with the work we do for many other local brands that we helped build from ground zero. Furthermore, our experience in the property and travel industry, including CapitaLand and iProperty.com, helped us win this account,” Chan said.

About Anthill Realtors
Anthill Realtors is a boutique real estate consultancy firm with a specialized offering in real estate around Asia. Headquartered in Singapore, Anthill Realtors only represents developers who are personally handpicked for their exceptional value and high standards of quality. These products are then presented to their clients and potential investors through an end-to-end product offering which may include, investor visa processing facilities, payment facilities, a leasing team, cleaning services and a contractor list for clients to engage, if the need arises.

Anthill Realtors’ philosophy, as its name suggests, is to inspire a passionate and hardworking team of innovative professionals dedicated to providing reliable and consistent services to potential investors and developers.

Most recently, Anthill Realtors emerged as the top sales team in Singapore for Capital 21 @ Capital City in Iskandar Malaysia, where a total of 70 units were transacted.

About PR Communications
PR Communications is an award-winning Singapore-based public relations consultancy. Established in 1990, the agency specializes in Lifestyle and Brand Marketing as well as Corporate Reputation and Eco-PR.

With an extensive portfolio of global organizations as well as start-up brands, the team of twelve has a vast amount of expertise and experience in customizing a public relations programme for their clients.

Their key retainer clients include The DRx Group, The Scarlet Hotel, SK Jewellery, Samsonite, Konica Minolta, Deal.com.sg, AMK Hub and iROO.

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Konica Minolta Publishes CSR Report 2014‏

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Konica Minolta Publishes CSR Report 2014‏

The brand is dedicated to creating value for a sustainable world

8th September 2014, Singapore – Konica Minolta, Inc. (Konica Minolta) has published its Corporate Social Responsibility (CSR) Report 2014 (English version) online to inform all of its stakeholders about the Group’s corporate social responsibility initiatives.

In line with the management’s philosophy — The Creation of New Value, Konica Minolta launched its new medium-term business plan TRANSFORM 2016 at the start of fiscal 2014, where it strives to realise its vision for a global company that is vital to society and an innovative company that is robust and constantly evolving by delivering new value to help customers and society solve the challenges they face. At the same time, Konica Minolta is raising the bar on CSR management in fulfilling its responsibilities to society.

CSR Report 2014 features special stories for Healthcare, Energy and Recycle of Resources to show the company’s current initiative in creating new value that helps enhancement of the quality of society. Each story tells how technological excellence and problem-solving power in Konica Minolta have been giving valuable shape to innovative ideas.

In January 2009, Konica Minolta introduced Eco Vision 2050 as its long-term environmental vision with the objective to reduce carbon dioxide emission, promote recycling and preserve biodiversity by 2050. While we take steps in our design and manufacturing process to realise this vision, we also take an all-encompassing approach towards green conservation, involving everyone from our staff, suppliers to customers. For instance, we switch off the lights in the office during lunch hours to conserve energy. In addition, we launched the Tomorrow in Mind campaign in June this year, to educate, inspire, empower and involve the efforts of every single individual for a greener and cleaner future,” said Ms Celine Chelsea Long, Regional Marketing Manager, Corporate Branding & Marketing.

With the overarching Eco Vision 2050–a vision that guides the company in the right direction to achieve its future objectives and fulfil its responsibility as a global corporation by contributing to a sustainable earth and society, the Report also introduces the new Medium-Term Environmental Plan 2016. With the concept of pursuing both the resolution of environmental challenges and enhancing corporate competitiveness, the Medium-Term Environmental Plan 2016 has three important themes, collectively named as Three Green Activities: Green Products (planning and development); Green Factories (procurement and production) and Green Marketing (distribution, sales and service, and collection and recycling). Each theme has established goals in fiscal 2016 in terms of environmental value and corporate value. For the first time in the company’s medium-term environmental plan, goals are set up as a measure of corporate growth (increase in corporate value).

Efforts in both reduction of environmental impact and growth of corporate value have been extended beyond the Konica Minolta Group into collaboration with its upstream suppliers. The company has been turning its environmental expertise into cooperative work with local suppliers and helping them improve their production process and lower environmental impact. In fiscal 2013, these efforts resulted in a total of nearly 1,800 tons of CO2 reduction for the year. Furthermore, the Medium-Term Environmental Plan 2016 sets CO2 reduction targets related to procurement in addition to carbon emissions reduction targets for the Group production sites. The Group continues to expand its cooperation with suppliers with the aim of achieving these targets.

CSR Report 2014 unveils calculation of the entire carbon emissions associated with the Konica Minolta Group’s activities across its entire supply chain, from upstream to downstream of its operations. The calculation showed that CO2 emissions throughout the supply chain were approximately 1.4 million tons, which represents a decrease of 6.8% from fiscal 2012.*

For additional information on Konica Minolta’s CSR and environmental efforts, please visit
http://www.konicaminolta.com/about/csr/

*Calculation is basically based on the international standards of GHG Protocol, guidelines for calculating and reporting greenhouse gas (GHG) emissions

About Konica Minolta Business Solutions Asia
Print

Konica Minolta Business Solutions, a leading company in advanced document management technologies and Managed IT Services for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub® multi-function products (MFPs); bizhub PRESS® and bizhub PRO® production print systems; magicolor® color printers; and pagepro® monochrome printers. Konica Minolta also offers software solutions and optimised print services to reduce document output cost, improve productivity and optimise office environment, backed by impeccable service and support team.

Konica Minolta adopts a proactive effort in reducing global environmental impact through its green product lifecycle.

In line with its core message “Giving Shape to Ideas,” Konica Minolta endeavours to respond to its customers’ needs across the world with relentless creativity, innovation and advance technology.

Konica Minolta is a registered trademark of Konica Minolta Holdings, Inc. bizhub is a registered trademark of Konica Minolta Business Technologies, Inc. All other trademarks mentioned in this document are the property of their respective owners.

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