==================================
==================================
Travel Is Personal In T Galleria
– By DFS Spring/Summer 2015 Campaign
Caroline de Maigret, Godfrey Gao and Zhou Yi share personal vacation photos in a campaign inspired by social media. |
13th March 11 2015, Hong Kong – The nature of travel is personal and is at the heart of T Galleria by DFS Spring/Summer 2015 campaign. The world’s leading luxury travel retailer explores the adventures and journeys of three international travelers and social media influencers — French music producer Caroline de Maigret, Taiwanese actor Godfrey Gao and Chinese artist Zhou Yi. In a first for an international luxury brand, the campaign integrates their personal travel photographs into advertising and visual merchandising in-store. T Galleria by DFS launches Spring Summer Campaign
Customers are invited to explore the campaign in-store through a dynamic experience featuring social-inspired displays, lenticular surfaces, video projections, multimedia walls, pop-up photo booths and aerial installations — all designed by the retailer’s award-winning visual merchandising team. Visitors to TGalleria.com can click into an immersive digital experience. Customers and followers can share travel photos using #MyTJourney on Facebook, Instagram, Weibo and WeChat. The first episode follows music producer and fashion muse Caroline in Chopard, who opens her travel journal sharing personal images from the deep blue waters of Spain’s Cadaqués to her recent trip across Asia, as well as how each journey collectively has inspired her work. ===================================
|
===================================
About The Editor
About Ourshutterjourney.com
===================================
===================================