Lowe Lintas India Named Top Creative Agency and Lowe and Partners Ranked Top 4 Network in the World by WARC
LONDON, FEBRUARY 26, 2015: WARC 100, an annual ranking of the world’s best marketing companies and campaigns, based on their performance in effectiveness and strategy competitions, has announced Lowe Lintas India as the number one Creative Agency in the World, and ranked Lowe and Partners 4th in the Top Agency Networks in the World. The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions.
In addition to the top spot for Lowe Lintas India, their ‘Kan Khajura’ campaign for Unilever was named the number one Campaign in the World in the WARC rankings. This is the first time an agency from India has landed the number 1 ranking, and builds on the recent success of Lowe Lintas on the global stage, including wins at the Jay Chiat Awards, Asia Pacific Tambuli Awards andAsian Marketing Effectiveness & Strategy Awards, plus being named runner up for Ad Age International Agency of the Year in 2015.
“As the top creative agency in the WARC 100, Lowe has shown it can produce consistently great thinking that delivers for clients. It has also shown that, today, marketers should be looking globally to find breakthrough ideas from which they can learn,” said David Tiltman, Head of Content, WARC
Lowe and Partners saw significant representation in the WARC 100 listing. In addition to the top spot from Lowe Lintas India, two other agencies from the network, Lowe SSP3 Colombia and Lowe Roche Canada featured in the top 25 creative agencies list. Furthermore, 5 of the campaigns created by Lowe and Partners featured in the WARC 100 Best Marketing Campaigns.
1st: Lowe Lintas for Hindustan Unilever ‘Kan Kahjura’
4th: Lowe Lintas for Lifebuoy ‘Help a Child Reach 5’
22nd: Lowe Lintas for Kissan ‘Little Farmers of Kissanpur’
39th: Lowe Roche for the Heart and Stroke Foundation of Canada ‘Make Health Last’
53rd: Lowe SSP3 for the Colombian Ministry of Defence ‘At Christmas Everything is Possible’
“At Lowe and Partners we focus on creating powerful ideas to drive value for our clients’ businesses. It’s especially rewarding that our creative effectiveness recognition is for work where we have used the power of our creativity to effect positive change and solve real problems for real people,” said Michael Wall, Global CEO, Lowe and Partners.
Lowe and Partners is a global network of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies. Lowe and Partners is an integrated marketing communications network with global specialisms including expertise in brand strategy, communications planning and through the line advertising with Lowe, digital marketing with Lowe Profero, strategic activation and shopper marketing via Lowe Open, and one of the largest and most influential networks specialising in healthcare, ICC Lowe. Lowe and Partners is consistently ranked among the most awarded creative and effectiveness agency networks in the world, and in 2013/2014 took home over 100 Effie awards, topping the annual Effie Index in terms of points per dollar revenue. Lowe and Partners is headquartered in London and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit us atwww.loweandpartners.com or follow Lowe and Partners on Twitter @LoweandPartners and on Facebook.com/LoweandPartners.