10th September, 2014, Singapore – Anthill Realtors Pte Ltd has appointed PR Communications as its retained public relations agency. Secured following a competitive pitch, PR Communications will commence work immediately.
Anthill Realtors’ appointment of PR Communications is driven by its business ambition to differentiate itself from Singapore’s competitive real estate market; to drive greater awareness and preference for its specialized offering in Asia’s real estate, and its high standards of quality and good value of their products and services.
PR Communications will develop a public relations programme to position Anthill Realtors as a premium boutique real estate consultancy firm.
In addition, PR Communications will execute strategic campaigns that will help the real estate firm achieve key business objectives both locally and regionally.
“PR Communications was chosen as they showed great understanding in the property market. They also had proven experience to build new local brands,” said Rhonda Wong, CEO, Anthill Realtors Pte Ltd.
“The recent measures implemented have definitely slowed the Singapore property market down and we think it is the best time for Anthill Realtors to enter the market with its differentiation and specialized offerings,” Wong added.
Eric Chan, Managing Director, PR Communications, welcomed the appointment.
“We are extremely thrilled to work with Anthill Realtors as it dovetails perfectly with the work we do for many other local brands that we helped build from ground zero. Furthermore, our experience in the property and travel industry, including CapitaLand and iProperty.com, helped us win this account,” Chan said.
About Anthill Realtors
Anthill Realtors is a boutique real estate consultancy firm with a specialized offering in real estate around Asia. Headquartered in Singapore, Anthill Realtors only represents developers who are personally handpicked for their exceptional value and high standards of quality. These products are then presented to their clients and potential investors through an end-to-end product offering which may include, investor visa processing facilities, payment facilities, a leasing team, cleaning services and a contractor list for clients to engage, if the need arises.
Anthill Realtors’ philosophy, as its name suggests, is to inspire a passionate and hardworking team of innovative professionals dedicated to providing reliable and consistent services to potential investors and developers.
Most recently, Anthill Realtors emerged as the top sales team in Singapore for Capital 21 @ Capital City in Iskandar Malaysia, where a total of 70 units were transacted.
About PR Communications
PR Communications is an award-winning Singapore-based public relations consultancy. Established in 1990, the agency specializes in Lifestyle and Brand Marketing as well as Corporate Reputation and Eco-PR.
With an extensive portfolio of global organizations as well as start-up brands, the team of twelve has a vast amount of expertise and experience in customizing a public relations programme for their clients.
Their key retainer clients include The DRx Group, The Scarlet Hotel, SK Jewellery, Samsonite, Konica Minolta, Deal.com.sg, AMK Hub and iROO.
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