Epsilon Reorganises International Leadership Team to Expand New Agency Offerings

– Epsilon announced executive changes to accelerate growth in holistic data-driven marketing offerings globally


Hong Kong (13 March, 2014) –
Epsilon, the global leader in delivering direct-to-customer connections that drive business performance, announced a number of leadership changes in APAC and EMEA to support the expansion of new marketing agency offerings. These executive changes include the following leaders: Dominic Powers, Frank Anan, Phil Cottier, Liz Sullivan, Mike Kustreba and Janet Low.

Dominic Powers has been promoted to take charge of Epsilon’s growth strategy in the APAC and EMEA regions, developing new offerings and markets, as the newly appointed Executive Vice President and Managing Director for International. He will join Epsilon’s global senior leadership team and continue to report to Andy Frawley, president of Epsilon.

Powers and his new leadership line-up will be responsible for Epsilon’s continued development of a new breed of marketing agency that empowers global brands to unite data-driven marketing, technology and creative across traditional and digital channels.

“Marketing has been transformed by data, digital and social. Brands can no longer develop meaningful customer relationships in a consumer-driven economy without the smart use of data and technology. It’s clear that traditional agencies have struggled to develop these capabilities. Epsilon is the only company that can nimbly integrate data, technology and creative agency services to drive results,” Powers said.

Frank Anan is now Senior Vice President, Digital for International, relocating to Tokyo from San Francisco. Frank is a founding partner of SolutionSet Digital, part of HMI’s group of agencies which Epsilon acquired in 2012. He will lead the development, planning and technical execution of digital projects and integrated marketing programmes for clients in Asia Pacific and Europe.

Frank Anan said: “I’m very excited to be joining Dominic Powers and his fantastic teams in Asia and Europe. Most exciting is the opportunity to work with Epsilon’s existing International clients and bring fresh ideas to their digital marketing efforts, as well as, helping to extend the reach of current North American clients across the two oceans. I believe leveraging innovative technology, folding in a layer of engaging creative and grounding it in data and strategy is key to developing a brand’s relationship and fueling meaningful conversations with its customers.”

In addition, Phil Cottier will now serve as Managing Director, EMEA, and Mike Kustreba will become Managing Director, APAC. Previously, Cottier was CEO of Acorn, a creative agency which was part of Epsilon’s acquisition of HMI in November 2012. He brings over 25 years of global advertising experience and worked for some of the world’s biggest advertising agencies and brands including Coca-Cola, SAB Miller and 3M. Kustreba was previously Vice President of Client Services, Epsilon, for the APAC region. He has over 13 years of experience in providing brands with relevant, customised digital marketing solutions that deliver high-performance customer experiences across multiple channels. Some of the household brands which Kustreba has worked closely with include Domino’s Pizza and Dell.

Janet Low will take over Kustreba’s previous role to become Vice President of Client Services, Asia Pacific. Additionally, Liz Sullivan has been promoted from Director to Vice President of Strategic Consulting & Advanced Analytics for International. She will lead teams in Europe and APAC to expand Epsilon’s growing consulting and advanced analytics operation.

Frank Anan, Phil Cottier, Mike Kustreba and Liz Sullivan will report to Powers.


About Epsilon
Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon’s integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes.  Founded in 1969, Epsilon works with over 2,000 global clients and employs over 4,800 associates in more than 60 offices worldwide. Epsilon is an Alliance Data company.

Epsilon International is an operating unit of Epsilon, with local offices in Australia, China, Hong Kong, India, Japan, Singapore, U.K., France, Germany and Ireland. For more information, visit epsilon.com, follow us on Twitter @EpsilonAPAC, LinkedIn Group Epsilon Asia Pacific or email to apac-info@epsilon.com.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s