Bite Promotes Next Generation of General Managers in Australia and Hong Kong

New roles demonstrate management strength in depth

Karen Coleman
Photo: Karen Coleman


Hong Kong & Sydney, March 12, 2014 – Bite has announced two key promotions in Asia Pacific. Karen Coleman assumes the role of General Manager for Bite Australia, while Rosemary Merz is appointed General Manager for Hong Kong. Both previously held the role of Group Director in their respective offices.

Karen Coleman joined the company in 2007 as a consultant and has since risen steadily in the organization. In her new role she takes on full P&L and team responsibility for Bite’s award-winning Australia business, which has doubled in revenues and profits over the last four years.

Rosemary Merz takes charge of Bite’s biggest office in the region, comprising dedicated communications and digital marketing teams. As general manager she will lead the further development of Bite’s content-based integrated marketing services offering, ranging from public relations and social media to paid digital marketing, development and search.

Both Karen and Rosemary report to Paul Mottram, EVP Asia Pacific.

Rosemary Merz
Photo: Rosemary Merz

“If you want to know what tomorrow looks like in our industry, spend a day with either Rosemary or Karen,” said Paul Mottram. “At a time of huge change in the marketing communications landscape, Karen and Rosemary have proven themselves to be accomplished client and team leaders. They both combine content and storytelling skills with huge appetites to find new ways to deploy that content for measurable results on behalf of Bite’s clients.”

Bite has been a pioneer in Asia Pacific over the past five years in integrating digital and social marketing services across the traditional PR agency skill set. Its progress has been recognized in the past months by several awards, including Campaign Asia Pacific’s PR Week award for Mid-Size Agency of the Year, the Holmes Report’s Asia Pacific Technology Consultancy of the Year, and most recently a Marketing Interactive Bronze Award for Digital Strategy.

About Bite
With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace.  Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world.  We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results. For more information, visit


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