Singapore, 23rd, September 2013 – KFC Singapore, working with Grey Group Singapore, is introducing a new permanent offer aimed at satisfying Singaporeans’ craving for good quality within a modest budget.
The “$2 never tasted so good” campaign offers consumers the option of KFC’s signature Shrooms Fillet Burger, or the Colonel’s Fillet Burger for $2.00 each, or $4.50 for a meal that consists of a burger, regular whipped potato and regular soft drink. The campaign will see Grey Singapore executing print – press ads, mailers, in-store, digital as well as a 20s TVC campaign. The TVC campaign was launched in English, Mandarin and Bahasa on the 23rd of September 2013 to reach out to the various racial and age groups customised to their different media consumption preferences and patterns.
Developed and conceptualised by Grey Singapore, the campaign reaffirms KFC’s commitment to Singaporeans to provide the most value for money meals that are universally affordable. Leveraging Grey’s expertise and consumer insight, the new “every day low price” mechanism, is designed to give Singaporeans, regardless of race, language or price-sensitivity, a solution to eat-in or out within a modest budget. With this campaign, Grey and KFC strive to provide Singaporeans with various prudent dining options; quick meals during lunch; in transits or between shuttles from location to location; or even a convenient solution for meals in the evening.
Grey Group Singapore CCO Ali Shabaz said, “The new $2 never tasted so good campaign for KFC Singapore was created to address Singaporeans’ demand for hearty deals at affordable prices. It also demonstrates how they can enjoy KFC’s signature Original Recipe chicken without compromising on the taste that is well loved and received comfortably within their daily budget.”
Grey Group Singapore recently won a Bronze award for KFC’s “Singapore Refuel Package” in the Print Creative Media Buy category at the SPH Ink Awards and plans to continue its efforts in building brands sustainably and successfully in the Singapore market with the new “$2 never tasted so good” campaign.