Forever 21 and Mediakeys create a fashion event in your city: from the US to Europe and now to Asia.

15th Feb 2012 – Mediakeys has been appointed by Forever 21 HQ in Los Angeles to orchestrate Forever 21 flagship stores openings oversea:  after several cities in Europe, Mediakeys broadcast Forever 21 campaigns on the Asian market with Hong Kong opening as a start.

Media strategy
Mediakeys created and plan “tailor-made” solutions in the following cities: Vienna, Antwerp, Brussels, Barcelona, Hong Kong and more recently in Paris, using a mix of spectacular sites and networks to combine impact and repetition – as well as local medias like radio and cinema for a local print: creating a very frenetic effect all over the world and turning shop openings into a real worldwide fashion events.

The main objective of the fashion brand was to present the arrival of Forever 21 overseas as an exclusive event to efficiently increase the brand awareness and drive as much traffic as possible to the store.

As a full service international agency, Mediakeys also handled the creative adaptation for the whole campaign including production of radio and cinema spots.

Media plan
As an example, in Hong Kong Mediakeys organized a very impactful coverage with a strategic MTR Causeway Bay domination located at the exit of the station and just in front of the store, 20 Emperor bus wraps and a very noticed tramsmart at Yee Wo Street.  The reach was estimated to 445 000 daily eye contacts.

In Paris, Mediakeys broadcasted regional radio spots, tactical cinema advertising, regional print with free daily newspapers as well as OOH in Forever 21 mall and local transportations.

Always taking into account local specificities to put into action global media bias.

Mediakeys challenge
Paul Cahierre, President of Mediakeys, said: “Our team has demonstrated its knowledge of the local markets and capacity to broadcast adapted and effective communication campaigns: worldwide and in a very short notice. A real challenge that we met thanks to our very flexible structure and a good/ reactive relationship with our client in Los Angeles”.


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