Emirates NBD Strengthens Brand Presence Globally

 – with top marketing and branding awards

> Wins Asia’s Best Brand title at 2011 CMO Asia Awards for Excellence in Branding and Marketing

> Named Marketing Department of the Year at 2011 International Business AwardsSM

> Bank’s “Truth and Reality” Campaign recognised as  Distinguished Honoree          


Singapore, September 21, 2011: The international expansion strategy at Emirates NBD, a leading bank in the Middle East, has begun to show results with the bank’s marketing and branding campaigns receiving international acclaim from globally renowned award programmes, according to an announcement from the bank.

Emirates NBD was named Asia’s Best Brand at the 2nd CMO Asia Awards for Excellence in Branding and Marketing 2011, held earlier this year in Singapore. The only bank from the UAE to win an award from amongst entries from 25 countries in the Middle East, Asia and Asia-Pacific, Emirates NBD was also recognised at the event as the “Best Employer Brand.”

Brian Shegar, General Manager and Head – Asia Pacific, Emirates NBD, who received the award on behalf of the bank, said: “On behalf of Emirates NBD, it gives me great pleasure to accept this award of Asia’s Best Brand.  It is indeed gratifying that the effort and resources invested in establishing our brand has been duly recognised and we thank the CMO Council for this award.”

‘Asia’s Best Brand,’ award is conferred on manufacturers and companies of outstanding consumer products and focuses on the company brands and trademarks. Emirates NBD was awarded the title based on the mind, market and commitment share of the brand among consumers in the specific product category. This accolade was achieved based on the brand’s strength in consumers’ minds, the brand’s ability to encourage buying behaviour, as well as actual buying behaviour.

Emirates NBD also won the top award for ‘Marketing Department of the Year’ at the eighth annual International Business Awards 2011, also known as the Stevies®. In addition, the bank was recognised as Distinguished Honoree in the category of Communications or PR Campaign of the Year, for its prominent ‘Truth and Reality’ brand campaign.

“By focusing efforts in each area of our unique 360 degree marketing programme, we have succeeded in communicating our new brand value proposition of an enriched banking experience to our customers,” said Vikram Krishna, Head of Group Marketing, Emirates NBD. “These international awards are a tremendous achievement for the bank, and recognise the hard work and dedication of our teams who have succeeded in scaling great heights in the short lifespan of our brand.”

Honourees at The Stevies® were determined through two rounds of judging by 10 specialised committees and close to 200 professionals worldwide, who participated in the judging process. Emirates NBD’s trophy-winning nomination was for building the leading banking brand in the UAE through an innovative 360 degree marketing approach, which encompasses eight distinct fields. These include consumer insights, product innovation, internal branding, brand activation, events & sponsorships, local area marketing, digital marketing and communications.

Headquartered in Dubai, Emirates NBD is the largest financial services provider in the UAE. It is fast expanding its presence in regional and international markets with dedicated offices in Saudi Arabia, London and Singapore. The bank was also lauded for its PR/marketing initiatives at the Middle East focused Arab Achievement Awards, when it won top award for Best Marketing/PR Company.

About Emirates NBD
Emirates NBD is a leading banking Group in the region. The Group has a leading retail banking franchise in the UAE, with over 133 branches and over 750 ATMs and SDMs.  It is a major player in the UAE corporate banking arena and has strong Islamic banking, investment banking, private banking, asset management and brokerage operations. 

The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and Jersey (Channel Islands), and representative offices in India and Iran.

The Group is an active participant and supporter of the UAE’s main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.

For more information, please visit: www.emiratesnbd.com


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