3 May 2011,Singapore– ad:techSingaporehas reappointed Blugrapes as its official Facebook Solutions partner for the second successive year. Blugrapes is charged with developing and deploying Facebook marketing solutions to market ad:tech Singapore 2011, Asia’s largest Digital Marketing event, toAsia’s marketers. The ad:tech Singapore Facebook Page will allow attendees and regional marketing professionals to interact, exchange latest news, information, trends and ideas. Registration to special marketing workshops and events will also be made available on the page.
“Social media marketing and online advertisements are no longer ‘New media’, as they are now essentials to any effective marketing mix. Hence as organizers of the region’s key digital marketing event, Facebook marketing for ad:techSingaporeis essential. Our obvious choice was to partner a leader in Facebook marketing in this region – Blugrapes,” said Paul Beckley, Vice President, dmg world media, organizers of ad:tech Singapore 2011.
“It’s been the privilege of Blugapes to be reappointed as the official Facebook Solutions partner to ad:techSingapore. We are extremely glad to be working closely with the organizers once again to reach out and engage even more marketers through Facebook marketing. These are exciting times for Asia’s digital marketers as we see social media marketing evolving to include location-based social media and localized group purchasing, thus changing the consumer behaviors and requiring adjustments to marketer’s mindsets and approach,” said Ryan Lim, Business Director of Blugrapes.
Exclusive to ad:tech Singapore 2011 is a special workshop. This half day social media marketing workshop is jointly developed and conducted by both Blugrapes and Duxton Consulting. Entitled “The What, Why and How of Social Media”, this workshop will cover Facebook marketing success measures and a new method for marketers to evaluate their social media campaigns beyond fan count, as well as the latest trends in location-based social media. Marketing professionals intending to attend the workshop held on Thursday 16 June 1.00-5.00pm, at Suntec Convention Centre, room 208 are required to pre-register at http://www.ad-tech.com/singapore/adtech_singapore_register.aspx
ad:tech Singapore 2011 is the fourth regional event for the international marketing community. It brings together brand advertisers, traditional and interactive agencies, portals, on-line publishers and technology providers. With the continued growth in technology and use in digital media, ad:tech Singaporeis the event for marketers to discover new practices and technologies to achieve better ROI on their advertising spending. For more information visit http://www.facebook.com/adtech.sg
Founded in 2006, Blugrapes is a performance driven marketing company providing Facebook marketing, mobile marketing, media tracking and integrated digital marketing solutions. It has built Facebook communities of over 70,000 fans, as well as a regional interactive SMS solution used by more than 100,000 unique users to date. It also provides highly customized marketing accountability and reporting systems to aid marketers and agencies improve marketing effectiveness and returns. Its clients include Fortune 500 companies such as Coca-Cola, Hewlett-Packard, Intel, Dell, Lenovo, Samsung, L’Oréal and many others in the consumer marketing industry. http://www.blugrapes.com
Duxton Consulting provides clients with a unique, psychologically sound road map for growth.
We discover category needs and drivers; develop innovation cultures and new business opportunities; create customer relationship strategies which lead to long term brand success. http://duxtonconsulting.com
ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, London, Singapore, Tokyo, New Delhi, Melbourne and Sydney. ad:tech is produced by dmg :: events, based out of the company’s headquarters in Larkspur, California. http://www.ad-tech.com
About dmg :: events
dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc
(DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in more than 20 years has managed Exhibitions, Conferences and online platforms for many industries in up to 25 countries. As a member of the FTSE 250, DMGT is ranked as one of Britain’s largest companies listed on the London Stock Exchange. http://www.dmgevents.com