Kazuyoshi Hayakawa Joins AdFest 2010 As Jury President



KAZ_Hakyakawa.jpg picture by Viviobluerex

TOKYO: One of Japan’s most esteemed directors, Kazuyoshi Hayakawa, has accepted an invitation to be Jury President of Film Craft Lotus & New Director Lotus at ADFEST 2010.

Hayakawa will take time away from his busy shooting schedule to attend ADFEST in Pattaya, Thailand in March this year, sharing his expertise and wisdom with the region. Delegates at ADFEST will learn why Japanese production companies continually produce some of the most entertaining advertising campaigns in the world.

As the founder of Camp KAZ Productions in Toyko, Hayakawa is considered one of Japan’s great commercial directors. Born in Nagoya in 1952, he joined the Japan Color Movie Company in 1975. In 1982, he helped to establish TYO Productions Inc., and established Camp KAZ Productions as a subsidiary of TYO Productions in 2003.

“ADFEST is the most major advertising festival in Asia. As the center of world economy has shifted from Europe to the Asian region, being led by China and India, it is very interesting to see what direction advertising expressions are taking in the region. As a jury member, I like to think about what message 2010 ADFEST can deliver to the advertising arena in Asia,” says Hayakawa.

Hayakawa has won all of the world’s most important advertising awards, and his office is full of trophies including the ACC Grand Prix (3 times), the Tokyo ADC Award, the Fuji-Sankei TVCM Grand Prize, the Dentsu Award, a Gold Cannes Lion, ADFEST’s Grand Lotus, the IBA Prize, the London Advertising Film Festival Prize, and the New York International Advertising Festival Gold Prize.

Camp KAZ is a Tokyo-based production company with a reputation for continuously delivering world-class advertising campaigns.

“We are delighted that Hayakawa-san has accepted our invitation to return to ADFEST as Jury President. He is an incredibly talented director, and other advertising executives in the region will benefit immensely from his experience and insights,” says Jimmy Lam, President of ADFEST.

ADFEST 2010 takes place in Pattaya, Thailand from 18-20 March. Delegate passes are now available at www.adfest.com. Entries to ADFEST close 31 January 2010.


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AdFest2010.jpg picture by Viviobluerex


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