New media company is helping retailers to win the
marketing war with Mindset Marketing
Singapore 25 October 2009 — New media company is helping retailers gain a competitive advantage at the point of sale with Mindset Marketing a new media system. This system integrates the vast potential of mobile phone, online, social media and in-store TV screen technology in a way that has never been seen before.
is creating influential media and bringing it to where consumers are.
With up to 50% of all purchase decisions made in the buying environment, marketers know that the battle for brands are in store where the buying decisions are made.
In a world of fragmented media where it is becoming increasingly difficult to reach customers, in-store has become the critical battleground for brands. Those that can cut through the clutter will gain a competitive advantage.
And that’s where has a range of media assets that can give that upper hand.
Called Square Eyes, this digital screen attract, engage and interact with customers and ultimately influences a customer’s purchase behavior at the time and place it matters most. In addition, SMS, MMS and WAP services allow customers to interact with advertising messages integrated cross digital technologies.
There are 3 key benefits delivers to the marketer.
Mobility: The screens are mobile and can be placed anywhere. There is a stand-up version, which resembles a signpost. And a shelf grabber which can be inserted easily amongst products on the shelf itself.
Impact: The format is striking and distinctive. It has been designed to capture the consumer’s attention with its bold color palette, unique shape and intrusive size and includes a video capability.
Flexibility: works with marketers in a myriad of ways. You can rent the screens in time slots, or can negotiate an exclusive deal where you “own” the space. We are also flexible in the number of devices you want to install.
Preferring to work behind the scenes to give full benefits and branding to clients, The Sticky Team is a group of industry veterans in the interactive consume media sector coming together to offer digital marketing solutions from their collective expertise and retail experience.
has rolled out a new digital retail adventure – Santa’s Stash. Consumers and retailers will be brought together through this campaign which aims to help lift Singapore’s retail economy to end on a high in 2009.
is the new media that allows you to reach the broadest audience with its unique mass media assets to engage consumers in a myriad of ways and measure the effectiveness continuously.
For media enquiries, please email email@example.com.
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