Ad Series Part 18 – Heinz

Below are 2 creatives from Heinz, the famous Tomato Ketchup brand.

First we have the creative from the campaign titled "Thick". Yes, it’s a thick sauce, so thick until a fork can stand on it.
Personally I like this way of delivery. Straightforward and precise.

24cads21.jpg

Here’s another creative from Heinz. The tag "No One Grows Ketchup like Heinz" makes the whole point.
The artwork features sliced tomatoes stacked up in the silhouette of a ketchup bottle. It is as if Heinz didn’t grow the tomatoes, but instead, they grow Ketchup!
This artwork also doubles as a message to consumers about the high quality of the ketchup (100% Tomatoes).

heinzketchup.jpg

So who say a sauce company cannot be creative?

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