Sex In Advertising Part 15 BICE

Below is an advertisement creative by BICE. The title of the campaign is "Bread is Life".

Meaningful campaign as it is, until I saw the creative.

The crude intended pun of placing a longer french loaf and supported by 2 round bread rolls is suggesting something very very different.

Yes, bread is edible, please restrict that to bread.

On Singapore Roads
* Met 6 Road Idiots Since my last Blog.
* Total 1838 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894J Champaign Nissan Latio, You are the 1,000th Idiot)
– SFU7550B Champaign Nissan Sunny, I will hunt you down, Bitch.
Wish List

* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
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4 thoughts on “Sex In Advertising Part 15 BICE

  1. Kim> French loaf aint soft. I supposed the designer picked French iLoaf s because of the prolonged and extended period of hard crispiness of this bread synonymous with something else that is "hard" for a "prolonged" period too.

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