AdLibs Magazine October 08 Issue


Here we go again.

See below for the Original Text.

(By the way that picture of me was taken 2 years ago. I was much thinner then. :)~)

Adlib102008.jpg picture by Viviobluerex

 

OOH Media – The New Market Leader
The advertising trend have Shifted!
 

Over the last few years, we have seen many outdoor areas being converted into advertising sites. With new advertising spots mushrooming at an alarming rate, more media companies are venturing into this paticular media segment, trying their marketing effectiveness in this as yet under-developed market.

 

From the usual outdoor billboards, OOH Media has evolved into something more complex, more sub-categories than any other media type in the market. Choices now include Outdoor Digital, Coveted OOH Media, Bluetooth Broadcast, Advertisement Showcase, Theme Kiosks, Transportation and many more. With so many options reaching out to a diversified eyeball population, OOH advertisers are spoilt for choice.

Agencies around the world have reported a steadily increasing allocation of advertising budgets for OOH Media since 2005 and more advertisers are exploring  using OOH Media for their marketing campaigns. Although OOH Media is not exactly a cheap option (it is getting more expensive by the year) advertisers have found the value of OOH Media to far surpass what traditional media can offer.

"The difference is that alternative OOH has proven a far stronger and reliable media platform to deliver rifle-shot messages, versus traditional media." www.golfgreenmedia.com/programs/category/experiential/

"Traditional media shows more signs of weakness, but ooh ad networks may offer hope – more signs of the uncertain times ahead for traditional media in this country have emerged over the past few weeks." jannathammavong.blogspot.com/2008/09/why-shouldn’t-t-tradditional-media.html

"It is no secret that marketing dollars are "slowly" moving away from traditional media into alternative media channels, such as the Internet and Out-of-Home Media." www.greatoutdoornetwork.com/GON/content/view/230/97/ www.mediabuyerplanner.com/2008/09/03/nielsens-first-ooh-ratings-fox-wins-big-cable-is-comparable/


In view of such a niche, more OOH Media companies serving a specific market. Given the shift to become the new market leader for media advertising, OOH Media Companies should seek to co-exist with each other, creating more unique products within their arena and maintain their status as a media segment, even so as the new market lead. @
____________________________________________________
On Singapore Roads
* Met 4 Road Idiots Since my last Blog.
* Total 1180 Road Idiots Encountered on SG Roads.
– (Congrats to SGF2894 J Champaign Nissan Latio, You are the 1,000th Idiot)
Wish List
* More "Media Free Play" from The Government.
* More Media Associations to represent local media owners.
* All Road Hoggers MUST DIE & All Reckless Bikers Dead.

* Please tell me where can I dine without the presense of PRCs!
* Foreign Talents or Foreign Troublemakers? We shall see.
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