Can you imagine a business or a company without sales? If it does not make money, why run a business then?
Let’s take a look at the functions of an (typical) "Account Servicing Team" should be. (From my point of view of course).
In the (media industry) account servicing team, there should be a VP-Account Servicing, Group Account Director, Account Directors, Account Managers & Account Executives. Let’s see how each of these positions plays their roles..
VP-Account Servicing –
This is probably the most unfair for me to write as I am working in this capacity. But personally I feel that for a person to be in this position, the person must be highly resourceful, approachable, sociable, respectable and a must to possess great management skill. A fair & unbiased person who discourage politics and yet able to create friendly competition among the department. Run the company like his/her own business and always taking the company’s interest seriously and 100% loyal. I am not (yet) exactly what I had described earlier but I am sure I am not too far from it. (*Silly grin)
Group Account Director –
When I was at this position about 2 years ago, I remembered having to do a "balancing act" almost everyday. With a Boss to report to and has a team of managers under me, I swear this is probably the worst position to be in this line. A good Group Account Director has to be the person who probably has the least facial expression, speak little, email alot, no nonsense, very focused on company objectives, plays the role of "Father" in the line and has to be the "Mother" sometimes. It’s a job that requires playing lots of "positive politics" to meet sales targets and to have a team that will die for you.
Account Directors –
Being the "Big Brother" to the managers and executives, this is very much a supervisory position that requires lots of "Control". The person must be able to control the team effectively without having to play politics or spoon-feed anyone. In the front line along with the rest doing sales, this person have to be extremely hardworking, lead by example, carry himself/herself like a "potential" candidate for the next promotion and not (always) the most popular person among the team.
Account Managers –
This is the position that junior executives work hard for. Having roughed out in the market and showing excellent results in sales and achieving targets, the new account manager finds himself/herself even more stressful than before. Usually the expectation for a manager is always higher than an executive. (Unfair right? Whaahahaha….) The account manager is very much the "executive-who-manage-nothing-but-with-a-higher-target-than-the-others".
Account Executives –
If you ask me, my best memories in media have to be the time when I was an executive. No management meeting, no need to answer for P&L, no need to go for meetings after meetings, no need to bother about anything except to just do sales, sales & sales. Typical account executive will work hard to hit sales targets then follow by (the occasional) skiving. Life is really good at this level. Really good.
Reverse the order of the position with the job description.
* Total 599 Road Idiots Encountered on SG Roads.
* Form more Media Associations to represent local media owners.
* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Foreign Talents or Foreign Troublemakers? We shall see.