Is there such a thing called “Gay Brand”?


I overheard a couple talking while walking at a car park.

Woman: What car is that? Looks nice (Pointing to a Suzuki Swift Sports)
Man: That one? Gay car lah.
Woman: Ah? Really? But very nice looking.
Man: Gay car, look nice so what? Cannot run.
Then that man stop at a "China made Car" and open the car door.

I was thinking how does anyone actually define a brand as "gay"? That man must be a new driver; any seasoned driver would know Suzuki is not a "Gay" brand.
And definitely not a Suzuki Swift Sports which is Rally proven and one of the fastest sports hatch in this decade. I believed it is a case of individual perception. Or worst still, badly misinformed. I can’t help but laugh at that man’s ignorance and foolish comments when he himself is driving one of the lousiest, cheapest, slowest car ever made and sold in Singapore.


How a brand is branded depends heavily on marketing. And most brands today understand the emerging market of gays and lesbians. If brand owners continue to advertise heavily on male-targeted or female-targeted products/ services, they are losing out on a US$100 million market (report from Forbes – Buying Power 2007).

Personally, I have a few friends whom are gay or lesbians. (I am straight by the way) Whenever I got invited to go shopping with them, I gladly went with them to observe what are the products or brands they buy and use. Indeed there are certain preferences to some brands that they regarded as "friendly", but does the average person know what brands are considered gay/lesbians? Unless they are gay themselves. Agree?

Whether a product, brand is considered "gay/lesbian" or not is not up to anyone to comment.

My gay friends loves McDonald’s, don’t tell me you don’t patronize McDonald’s.

Branding_edited.jpg picture by Viviobluerex

On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 572 Road Idiots Encountered on SG Roads. 

Wish List
* More "Media Free Play" from The Government.
* Form more Media Associations to represent local media owners.

* All Road Hoggers Dead.
* For God’s Sake Clean Up Trash On Public Roads.
* Petrol Companies are Profiteering yet Authorities Don’t Care.
* No more roadworks during Peak Hours!
* Please tell me where can I dine without the presense of PRCs!

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