Rivalry Marketing

Do you know what is rivalry marketing? Heard of it?
It’s like You advertising your competitors’ products in a bad light or
throw their consumers/customers off their brand loyalty…
The below is one great example of Rivalry Marketing. On first look,
it looked everything a "KFC" advertisement. Well, on closer look,
or read the fine prints on the lower portion of the ad, its actually
from McDonald’s.

The creative depicts a Fat Obesed Kid holding to KFC’s flagship meal

and key menu products. The Slogon was changed to "You’ve got Great taste"
probably done so the sarcastic effect is stronger. It also tries to say eating KFC products
makes you fat and overweight, unhealthy…etc.

I am sure if this is done in Singapore, lawsuits will follow….
kfc_fat_mcdonalds_kid.jpg picture by Viviobluerex


On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 341 Road Idiots Encountered on SG Roads. 

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!

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