Rivalry Marketing

 
Do you know what is rivalry marketing? Heard of it?
It’s like You advertising your competitors’ products in a bad light or
throw their consumers/customers off their brand loyalty…
The below is one great example of Rivalry Marketing. On first look,
it looked everything a "KFC" advertisement. Well, on closer look,
or read the fine prints on the lower portion of the ad, its actually
from McDonald’s.

The creative depicts a Fat Obesed Kid holding to KFC’s flagship meal

and key menu products. The Slogon was changed to "You’ve got Great taste"
probably done so the sarcastic effect is stronger. It also tries to say eating KFC products
makes you fat and overweight, unhealthy…etc.

I am sure if this is done in Singapore, lawsuits will follow….
kfc_fat_mcdonalds_kid.jpg picture by Viviobluerex

 
_______________________________________________________

On Singapore Roads
* Met 0 Road Idiots Since my last Blog.
* Total 341 Road Idiots Encountered on SG Roads. 
   

Wish List
* All Road Hoggers Dead.
* Stop Digging the Roads During Peak Hour!
* Big Bonus!
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s