Originally Posted On July 2007 at "Media Singapore" (http://kcarclubsg1975.spaces.live.com/)
Today, had a great time training my staff on selling Outdoor Media.
I touched on the technicalities as well as the creative juices needed to really sell some out-of-the-box expensive ideas to clients & ad agencies.
I hope they have a better "feel" now after the session.
For once, one of the staff surprised me today with his sketch drawing of a mocked campaign.
He scores 10/10 in all the criteria that was required.
This guy has got potential, but all he needs is proper directions and training provided he listens.
I was told by one of my ex-Boss, "you can train anyone anything, but you can’t train their creativity."
I couldn’t agree more. I can have many good sales staff, but creativity is another issue altogether.
And in today’s OOHM advertising, Creativity have to be a pre-requsite before one can really excel in this line.
I am really glad that they are not grumbling as I made them return to the office on a non-working Saturday.
Apart from teaching them and preparing them for the market, I can sense that they are easier with me in a more informal setting.
Maybe this is what people call a good learning condusive ambience with a relaxed mind.
This is rumoured to be the best way to teach.
And I believed all of us benefitted from this session today especially when "Bonding" opportunuity is so rare here.
Have a good weekend everyone!* Met 3 Road Idiots Today.
* Total 22 Road Idiots Encountered.* Drank 173 cans of Whatever and 25 cans of Anything