Originally Posted On January 31 2007 at "Media Singapore" (http://kcarclubsg1975.spaces.live.com/)
I must say the recent heavy booking of TV spots by Panadol Cold has worked well!
Sadly I am down again with this dreaded virus. Blame it on the weather, the air has turned so cold during the day and so dry during nights.
When I was at the "peak" of my flu rountine, the only ads that keeps running on my mind is the funny Panadol Cold ads seen on TV.
This is strategic campaign, very timely and effective.
But I also realised I am also one of those naive consumers, I expected my flu to clear up in 1 day (As seen on the ads), but today I am still feeling down as ever.
Advertisements are advertisements after all.