Brands & Humans


Originally Posted On September 2007 at "Media Singapore" (

Brands & Humans

How do we link up "Brands" & Humans?

Human evolves in their thinking, behaviour,

Brands evolves into what the Human is thinking and tap into their spending behaviour.

Human choose Brands,
Brands wants to be Chosen.

Human wants credible Brands.
Brands will grow with every believing Humans.

Human created Brands.
Brands created a market for Humans.

Human has Brand Perceptions.
Brands has Image Perceptions.

Human classifed Brands.
Brands are classified by the type of buying Humans.

Human sell Brands to other Humans.
Brands needs to sell themselves to Humans.

So where do we strike a balance?

Welcome to Brand Marketing…….

"Whatever" & "Anything"
* Drank 273 cans of "Whatever" and 26 cans of "Anything"
Visit :
On Singapore Roads
* Met 2 Road Idiots Today.
* Total 129 Road Idiots Encountered on SG Roads. 

Top Referrals



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