GREY LAUNCHES FIRST-OF-ITS KIND APPLICATIONS FOR DEAF COMMUNITY

In collaboration with SADeaf, the agency has developed Say it With Signs and Hearing Aide – two new mobile applications – to bridge communication gap between the hearing and the Deaf community

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Sources:
1Singapore Association of the Deaf
2World Health Organization FS300 factsheet on Deafness and Hearing Loss – Updated February 2014

Singapore, 22 April 2014 – Grey Group Singapore (“Grey”) today announced that the agency has developed two innovative mobile applications (“apps”) aimed at improving the quality of life of the Deaf community. Developed with inputs and full support from the Singapore Association for the Deaf (SADeaf), the proprietary apps transform smart phones into intelligent devices that help the lives of the Deaf and those Hard-of-Hearing easier and safer.

Say it With Signs

Although smart phones are fast becoming ubiquitous devices in the hearing world, the Deaf community has limited use of them as a communications tool, relying more on text messages and over the top (OTT) applications that deliver visual content.

This poses a challenge when there is difficulty for a caller to key in a text message, such as when the caller is driving or if the caller is a pre-school child. Say it With Signs helps address this challenge by processing audio messages during a phone call into digital hand signs displayed on the receiver’s mobile phone. The receiver of the call, who is a deaf person, can easily view this sign language on their mobile phones and reply to the caller via a text message.

Hearing Aide

Hearing Aide provides the Deaf community with support during emergencies by processing ambient sounds and transmitting visual and kinetic notifications to the user. Upon recognising a specific audio signature, the app will process this and notify the users of the impending danger via a 20 second vibration and a visual message displayed on the mobile phone screens.

This app is pre-loaded with 5 standard “alarms” or “alert sounds” such as, ambulance, fire brigade, police sirens, fire alarm and smoke detector. Users have the ability to customise the app according to their needs by adding sounds between 90 – 120dB into the databank of alert sounds and renaming labels of the notifications to warning messages they prefer or are familiar with.

SADeaf President, Dr Christopher Low Wong Kein shares, “These applications are breakthroughs for the Deaf community. At SADeaf, we are always on the lookout for innovations that can better the lives of our clients. Say it With Signs and Hearing Aide are certainly two applications that will fast become integral to our clients in their everyday lives. I have no doubt that our clients will be looking forward to have the apps installed on their phones. It was indeed a pleasure working with the highly creative and attentive team at Grey Singapore. We are glad that they have thought of the needs of the Deaf community,”

Bridging worlds through technology

This development of Say it With Signs and Hearing Aide is in line with Grey’s Corporate Social Responsibility commitment, which aims to harness technology to improve the lives of communities.

Last year Grey introduced the Lend an Eye application, developed to help the blind “see”.

The application has been recognised by prestigious bodies, including being named an Official Honoree in the Experimental and Innovation Category of the recent 18th Annual Webby Awards.

Ali Shabaz, Chief Creative Officer of Grey Group Singapore shares, “We are excited to introduce our latest projects to the Deaf community. With the future of consumer engagement resting on new technologies, Grey has always been an advocate of harnessing digital innovations to help brands reach out to consumers more effectively. With these pro bono projects, we want to challenge our teams to think about the needs of the communities and explore how we can channel our expertise and knowledge to bring betterment to these communities. We are honoured that SADeaf has offered their full support to the development of Say it With Signs and Hearing Aide.”

“The Internet and smart phones have also made it possible for Grey to extend our reach to communities across the world. With the applications easily downloadable, anyone with a smart phone, all across the world, can benefit from them. We are hopeful that these innovations will benefit Deaf communities across the globe,” Shabaz continued.

Say it With Signs and Hearing Aide will be available free-of-charge at the Google Play Store from 25 April 2014 and are developed for Android devices.

There are an estimated 500,000 people who suffer from hearing impairments in Singapore and 360 million people who face disabling hearing loss1 in the world.

App icon on the play store App in action Call history screen Contacts screen Landing page of app

ABOUT GREY GROUP SINGAPORE

Grey is the global advertising network of Grey Group. Grey Group ranks among the largest global integrated communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M, Eli Lilly, Boehringer Ingelheim and Allianz. Grey was featured in FAST COMPANY magazine’s “50 Most Innovative Companies in the World” issue in both 2010 and 2011. In the Asia Pacific region, Grey Group covers 28 cities in 16 countries. For information on Grey Group Asia Pacific, please visit: http://www.greygroupasiapacific.com.

ABOUT SINGAPORE ASSOCIATION OF THE DEAF (SADeaf)

SADeaf was established by the Singapore Red Cross Society and the Social Welfare Department in 1955. SADeaf provides a range of services to assist the Deaf community in Singapore. These include education, employment support, counselling, interpretation, social care and financial assistance especially to the needy clients. Presently, SADeaf has more than five-thousand deaf clients.

SADeaf is a member of the National Council of Social Service (NCSS). Some of its programmes and services are co-funded by the Ministry of Education (MOE) and the Ministry of Social and Family Development (MSF). It is also affiliated to the World Federation of the Deaf (WFD) and Children’s Charities Association (CCA).

For more information on SADeaf, please visit: http://www.sadeaf.org.sg

Domino’s Singapore Appoints The Influencer Network Communications Pte Ltd

17 April 2014, Singapore – Domino’s Singapore has appointed Social Media & PR agency The Influencer Network Communications Pte Ltd for its Blogger Engagement & PR initiatives in Singapore. The account is for a period of one year and is currently led by William Tan, Digital Strategist at The Influencer Network Communications Pte Ltd.

Following this appointment, the Influencer Network will assume the role of a strategic advisor to Domino’s Singapore digital initiatives for a one year period.

The agency’s responsibility includes developing engagement strategies to reach out to more bloggers and influencers who are interested in the Domino’s brand.

“We plan to assist Domino’s Singapore leverage on the many digital and PR plaforms to reach out to a wider target audience. Domino’s Singapore has many interesting initiatives in 2014 and tapping on the digital blogging scene will certainly help the brand bring its equity to the next level,” Dennis Toh, principal consultant, The Influencer Network said.

The Influencer Network’s other clients include People Association- CSC, Swee Heng 1989 Classic, Triple O’s, Floe Fashion, XSML, Choice Organic Tea, Little Innoscents Organic Skincare, Feet Haven Reflexology, Musee Platinum Tokyo, Pacific Healthcare and Radlink Diagnostic.

Four New Clients Choose Bite in Hong Kong

Hong Kong, April 10 – Bite is galloping into the year of the horse with new client wins including Polycom, Grant Thornton, Baseplan and WeLend.hk. Fuelling momentum to an already robust business, the new mandates demonstrate the breadth of the agency’s expertise, covering consumer and enterprise technology, professional services and finance.

“These wins highlight the market need for a new kind of agency support,” said Rosemary Merz, General Manager, Bite Hong Kong. “The communications landscape has never been more dynamic or challenging for businesses to navigate. Content is at the heart of our approach to supporting clients in this always-on world, powered by compelling points of view and made visible through a tightly integrated PR, social and search strategies.”

Recognising the value of an integrated marketing and communications approach, WeLab Limited has hired Bite to support the next wave of growth for its WeLend.hk social lending business. Bite will handle both public relations and digital marketing duties for the brand, drawing on common content and backed by Bite’s sophisticated reporting capability.

Grant Thornton Hong Kong has chosen Bite to help it use corporate communications to differentiate from both global and local competition. Bite will use its Point of View content development methodology to draw on and package Grant Thornton’s unique insights into the local and regional markets to strengthen its reputation as a global leader for independent audit, tax and advisory services among clients and professionals alike.

Making corporate and marketing content discoverable online to drive sales leads is the focus of a new mandate from Baseplan, a leading provider of fleet management software solutions. Bite’s approach includes deep analysis into the current traffic patterns and search trends of the target market as well as a technical website audit.

Finally, Video collaboration giant Polycom has joined Bite’s growing list of leading technology PR clients. Bite will work to transform Polycom’s reputation as a voice conferencing solution provider, to a unified communications solutions leader, through point of view driven media relations.

Bite’s recent client successes have gained industry recognition. Bite was named Mid-Size Network of the Year 2013 by PRWeek / Campaign Asia and Asia Pacific Technology Agency of the Year 2013 by The Holmes Report. It most recently won a Bronze Award at the Singapore PR Awards for Best Digital Communications Strategy. The list of accolades acknowledges the agency’s deep experience in the technology and corporate sectors, and its strong talent for integrated PR, social, search and digital marketing.

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About Bite
With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace.  Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world.  We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results.  For more information, please visit: www.biteglobal.com

Brisbane Targets Singaporean Hotel Investors

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11th April 2014, Singapore – Hotel investors, operators, developers and financiers from Singapore are being targeted in an on-going campaign to provide more hotel rooms in Brisbane each year for the next decade.

An active approach to attracting hotel investment has reaped rewards for Brisbane with more than 500 additional hotel rooms either available or coming on line this year, but many more are needed.

Speaking at the launch of the updated Guide to Hotel Investment in Brisbane, Lord Mayor Graham Quirk said more investment in hotel rooms was needed to attract high spending visitors.

The Lord Mayor outlined opportunities for hotel operators, investors, and developers keen to establish a footprint in the city.

“Due to a shortage in internationally-recognised, full-service hotel room supply, Brisbane is forgoing about 121,000 visitors a year,” Cr Quirk said

“The shortage is causing the market to defer an estimated 278,000 room nights every year — about 14 per cent of current demand.

“This deferred economic benefit is largely contributed to the lack of hotel supply which in turn is hampering Brisbane’s ability to attract major events and conferences. This lost visitor expenditure equates to about 1100 jobs and AUD$114 million in economic activity that would otherwise exist.

“More hotel rooms are needed to realise this deferred demand, and enable the city to procure more international business events and conferences.”

Queensland’s Tourism, Major Events, Small Business and the Commonwealth Games Minister, Jann Stuckey, said that investment in internationally recognised hotels was a key part of the Queensland Government’s goal to grow Brisbane as a business and leisure destination.

“We are delivering a pro-business environment which supports new and renewed investment, as well as driving demand through attraction of new international airline routes, marketing campaigns and major events,” Minister Stuckey said.

“Brisbane’s events calendar is already brimming with world class sporting and cultural events. We have world class conference facilities hosting major business events, not to mention the upcoming G20 which will bring world leaders and global media to the Brisbane.

“The government is supporting the development of new drawcards such as the Queens Wharf development in the CBD which will transform Brisbane as a leisure destination.

“When you combine this with and new aviation routes into Brisbane, and the lowest payroll taxes in Australia, Brisbane becomes a very attractive hotel investment and development proposition.”

Leading economic consultants AECGroup estimated Brisbane could sustainably absorb an additional 216 to 330 rooms annually to 2022 in the updated guide.

Cr Quirk said the council was delivering a pro-business and pro-development environment through the new City Centre Master Plan and with the appointment of a hotel investment manager to work with investors, developers and operators looking for hotel opportunities in Brisbane.

Brisbane Marketing‘s investment attraction manager has been in Berlin, London, Hong Kong and Singapore to raise awareness of Brisbane as a hotel investment destination.

The 2014 Guide to Hotel Investment in Brisbane, Australia provides the latest information on economic conditions, hotel demand drivers, trading conditions, and future hotel supply requirements for Brisbane, leaving investors in no doubt about where and how they can make sound investment decisions.

It is being distributed to national and international hotel investors and is available online at www.investbrisbane.com.au/hotels

Bite meeting the growing demand for social and digital services‏

Bite adds integrated marketing specialist to team and deepens relationship with Brother International

Fiona Stewart

Sydney, 1st April, 2014Bite has been tasked with launching the Australian social communities for Brother International, following the success in developing a first-of-its-kind retail training app for the home and office product provider. Brother joins Bite’s growing social and digital portfolio, which includes management of Facebook, LinkedIn, Instagram and Twitter communities for clients including SanDisk, HTC, D-Link as well as content generation for the global pages of Beats by Dr. Dre, Amazon Web Services, and WeChat. To support these growing digital and social campaigns, Bite has hired integrated marketing expert, Fiona Stewart.

This latest campaign will focus initially on building Brother’s presence across Facebook followed by the launch of an Instagram community – the company’s first globally, aimed at connecting with new lifestyle-focused audiences. Bite will be responsible for the overall content strategy, day-to-day management as well as supporting social advertising ensuring the social campaign is fully integrated into Brother’s overall marketing activity. To fully leverage this new activity, Bite will also develop an Influencer Engagement program, opening Brother to new audiences across social and digital platforms and providing new opportunities to integrate offline PR and launch events.

Fiona Stewart will help support these campaigns, serving as Manager, Integrated Marketing. Fiona worked at Bite’s Glasgow office and brings with her a proven track in digital strategy and marketing. With experience in B2B, B2C and channel marketing as well as content and business development, Fiona will be lending her expertise to Bite clients including Brother, HTC, Plantronics, Senetas, and D-Link.

Karen Coleman, General Manager Australia, said the appointment reflects Bite’s commitment to producing fully integrated campaigns – using strategy and content to build connections across PR, marketing, social and digital channels.

“Brands are realising that all of their touchpoints must be aligned and integrated in other to offer a full experience to consumers. We’re proving that the key to integration is creative content that is based on strong ideas, backed with insight, and targeted at the right communities”, says Coleman.

 

About Bite
logo-bite-brand

With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace.  Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world.  We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results. For more information, visit www.biteglobal.com

 

Artesyn Embedded Technologies Launches New Website

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HONG KONG, CHINA–Media OutReach–April 1, 2014– Artesyn Embedded Technologies, formerly Emerson Network Power’s Embedded Computing & Power business, launched its new website at www.artesyn.com. The new site was designed with users in mind to provide quick and easy access to essential information and features about Artesyn’s market-leading embedded computing and power conversion products and technology.

With this new site, Artesyn has implemented a range of improvements including a greater variety of search methods for power supplies, a simpler segmentation of computing products by application or industry, and a streamlined contact process.

The new www.artesyn.com offers visitors one of the broadest ranges of standard ac-dc and dc-dc power supplies in the industry, the most complete portfolio of ATCA solutions designed and manufactured by the company itself, and the widest range of VME boards based on Power Architecture processors, plus innovative computing and power solutions for a range of industries.

“The website now captures the look and spirit of our brand and shows our ability to pro-actively respond to the changing needs of our customers,” said Stephen Dow, President of Artesyn Embedded Technologies. “We have transitioned an incredible amount of data and documentation to a completely new technology infrastructure, improving customers’ access to Artesyn’s best-in-class embedded computing & power technology. The new www.artesyn.com is a proud milestone in the story of our company.”

Consistent with Artesyn’s drive to become its customers’ trusted partner of choice, the company will continue to develop the website to become even more application-oriented, with content that helps visitors make the best decisions for their embedded computing and power conversion needs. To keep customers and partners updated on the latest new product launches, business activities, corporate milestones and events, the Artesyn website will be updated on a regular basis.

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About Artesyn Embedded Technologies
Artesyn Embedded Technologies is a global leader in the design and manufacture of highly reliable power conversion and embedded computing solutions for a wide range of industries including communications, computing, medical, military, aerospace and industrial. For more than 40 years, customers have trusted Artesyn to help them accelerate time-to-market and reduce risk with cost-effective advanced network computing and power conversion solutions. Artesyn has over 20,000 employees worldwide across nine engineering centers of excellence, five world-class manufacturing facilities, and global sales and support offices.

IHG Announces Appointment of Jayne O’Brien as SVP of Global Brands

26th March 2014, Singapore – InterContinental Hotels Group has announced the appointment of Jayne O’Brien as Senior Vice President of Global Brands, as of today. She will be responsible for overseeing IHG’s brand vision and strategy across the group’s global portfolio of nine brands.

Jayne O'Brien

Jayne brings with her a rich background in the travel industry, including her 18-year career at British Airways in a number of senior brand marketing and commercial roles. Prior to IHG, Jayne was Chief Marketing Officer for Dubai Properties Group and she was also Chief Marketing Officer at the Regus Group, the world’s largest workplace solutions provider.