OK, I am really just kidding.
27 Feb 2014- Jyuben Enterprises Pte Ltd, the Company behind Canadian burger Franchise Triple O’s and Floe Fashion has appointed PR and Social Media Agency The Influencer Network Communications Pte Ltd as its agency to manage their communications initatives.
Triple O’s, a canadian burger franchise currently has three outlets located at Asia Square, Star Vista and Orchard Towers.
Floe Fashion, a chic apparel brand targeting working females, has branches at The Star Vista, Suntec City and West Gate Mall.
Following this appointment, the Influencer Network will assume the role of strategic advisor to Jyuben’s social media initiatives for a period of six months.
The agency’s responsibility includes developing digital contests, content and engagement strategies to educate and influence consumers. One of the key objectives of the campaign is to create greater online buzz and awareness for the two brands.
“We plan to assist Jyuben leverage on the many opportunities on social media and to tell and amplify their brand stories. We see a lot of digital opportunities available for interesting brands like Triple O’s and Floe Fashion and we intend to build deeper affirnity through our engagement strategies’ Dennis Toh, Founder & principal consultant of The Influencer Network said.
The Influencer Network’s other clients include People Association CSC, Feet Haven Reflexology, Absolutely Nails, Musee Platinum Tokyo, Pacific Healthcare and Radlink Diagnostic and Word Of Mouth Application.
About The Influencer Network Communications Pte Ltd
The Influencer Network is an integrated PR, Social Media Marketing & Media agency that connects brands to a diverse and engaged audience through the power of their network and social influencers.
The Influencer Network provides services in areas of Marketing consultancy, Influencer Marketing, Public Relations, Social Media engagement and Special Projects.
The Influencer Network manages a pool of 70 bloggers, an East Centric Lifestyle Media, EastieBrekkie Print Magazine and http://www.EastieBrekkie.com and The Influencer Media http://www.Theinfluencermedia.com
The British Council has entrusted the agency to launch the new myClass learning product in Singapore focussing on real world speaking and listening applications of the language
Singapore, 25 February 2014 – Grey Group Singapore today announced that the agency has just been awarded the contract to launch a new proprietary English language learning product by the British Council. Known as myClass, the new product aims to help youths and adults increase their proficiency in the English language and function more effectively in social settings like the workplace, classrooms and day to day interactions.
Grey will be in charge of developing a master strategy to launch and promote myClass in Singapore. The twelve-month contract will see the agency implementing strategic brand programmes and campaigns for both internal and external communications. Grey will utilise a mix of traditional and digital channels to raise awareness for myClass.
Regina Goh, Director of Marketing and Communications, British Council, said “myClass combines our core strength in face to face teaching with greater customer flexibility, convenience and choice. The new learning tool allows learners to improve their English language skills on their own terms. We are confident that our partnership with Grey will bring myClass to a wider audience. Grey presented a clever and clear concept that convinced us they understood our brand position and our offering. . We are excited to work with them to launch and promote this product in Singapore.”
Grey Group Singapore’s Chief Executive Officer, Subbaraju Alluri, said: “We look forward to working with the British Council in this original education tool. This new partnership gives us the opportunity to bring engaging, innovative and interactive ideas into the language education space.”
Grey will begin working on the account with immediate effect.
GREY GROUP SINGAPORE
Grey is the global advertising network of Grey Group. Grey Group ranks among the largest global integrated communications companies. Its parent company is WPP (NASDAQ:WPPGY). Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M, Eli Lilly, Boehringer Ingelheim and Allianz. Grey was featured in FAST COMPANY magazine’s “50 Most Innovative Companies in the World” issue in both 2010 and 2011. In the Asia Pacific region, Grey Group covers 28 cities in 16 countries. For information on Grey Group Asia Pacific, please visit: www.greygroupasiapacific.com.
The British Council is the UK’s international organisation for educational opportunities and cultural relations. We create international opportunities for the people of the UK and other countries and build trust between them worldwide.
We work in more than 100 countries and our 7000 staff – including 2000 teachers – work with thousands of professionals and policy makers and millions of young people every year by teaching English, sharing the Arts and delivering education and society programmes.
We are a UK charity governed by Royal Charter. A core publicly-funded grant provides less than 25 per cent of our turnover which last year was £781m. The rest of our revenues are earned from services which customers around the world pay for, through education and development contracts and from partnerships with public and private organisations. All our work is in pursuit of our charitable purpose and supports prosperity and security for the UK and globally.
Tags: Mercedes Benz, Mercedes Classics, Mercedes W124
Photo: The Mercedes-Benz Classics Gathered at a Secret Location in Singapore.
04th January 2014, Singapore – German maker Mercedes-Benz is one of the most sought after car brand in Singapore due to its proven reliability and strong parts support. Today, likely we will see variants of the three pointed star almost everywhere we go. As Mercedes rolls out more updated model after model, many would have noticed that older yester-years models are fast disappearing from our roads. Just a clarification on my earlier sentence, no, please don’t get me wrong, it is not that older Mercedes are not road-worthy anymore, just that our local system & culture has potential car buyers going after the latest and newest models every few years – thus discarding older cars for the new.
However, there is a particular Mercedes that had stand the test of time, for over 2 decades, it has survived the scrutiny of car ownership system in Singapore, it survived 4 other later models who replaced it, it is still a handsome ride on the road running side by side with the modern cars & counterpart models, it does not even look dated or ancient, it exudes an air of classic yet bearing the spirit of Mercedes-Benz in the most elegant way. To the world, this is the most iconic Mercedes-Benz ever made (and with all its variants), this is the W124 (1985-1996), the iconic model that opened the doors of innovation & possibilities for all the later Mercedes-Benz that we have today.
Covering a long list of equipment – considered as extravagant in those days, the W124 is still considered a well equipped large car even by today’s standard. Luxury fittings are standard on every Mercedes but it is the drivability that actually sold the W124 wordlwide. I have provided a link at the end of this article if you are keen to read up more on the W124 specifications.
In Singapore, a reliable source informed me that we have a total of 70+ W124 that are still registered for road use today, quite a healthy number for an iconic classic car. We rounded up a few friendly W124 owners for a little “W124 meet-up” recently and managed to have them share a few words & experience on owning the iconic W124.
Kelvin Tan, 35
Mercedes-Benz W124 200E (E200)
Other Mercedes Owned
Yr 81 W123 200, Yr82 W123 200
“Classic Mercedes, it grows on me, every day, it makes me want to drive it every day. I go by the simple logic that “I maintain it well, so it will served me well”. The W124, is the last of the “no-expenses spared” policy model which Mercedes had before the merger with Chrysler, which resulted in W210, which was designed & manufactured under heavy cost-savings measures. The W124 was built to last and has a “bulletproof” engine.
“For those looking to owning a classic Mercedes, remember, Mercedes is to be driven, BMW is to drive” – said Kelvin.
Dr Daniel Tan TM, 47
Mercedes-Benz V124 6 Doors
Other Mercedes Owned: Mercedes-Benz 200 / E200 / 280SL.
Currently own: Mercedes-Benz V124 6 doors / 1951 Mercedes-Benz 170Va / 1961 Mercedes-Benz 190 Ponton.
“Mercedes are practical and reliable cars with an everlasting looks. The V124 (variant of W124) was beautifully crafted & designed. Coupled with its rarity (6 doors), it is highly sought after by Mercedes collectors & serious enthusiasts.
“For those looking to own a classic car (of any brand), do look for very rare model with a normal, everyday drivability with good parts support. Mercedes classics are a good example.” Daniel shared.
If our information is correct, there were only 9 V124 sold locally and 5 is still on the road today! Amazing!
Marcus Tan, 36
Mercedes-Benz W124 AMG 300CE-24V 1990
“There is a distinct beauty in the detail and robust engineering of an older Mercedes – everything is mechanical and connected, totally independent on software and built to last.”
“This model (300CE-24V) was the last hurrah of the type, when engineers, not accountants, determined how cars were made. Mine came with mechanically-controlled injection and ignition, a straight-six with double-overhead cams, and a RPM redline of 7000rpm. The pillar-less profile and frameless windows are timeless, while other features like the seatbelt extenders, are not found in many present-day coupes. On top of all that, it’s been remarkably comfortable, reliable, and practical!”
“Looking to own a classic Mercedes? Find the one that you like best and go for it!” added Marcus.
Rafi Marjan, 47
Mercedes-Benz 300TE24V 1990
Other Mercedes-Benz currently own: Mercedes-Benz 300 SEL 1991
“I am a fan of classic Mercedes-Benz because of timeless styling, understated elegance & superb engineering of the car. As a person who values reliability and cars that last, fuel economy comes last to my mind.”
On Rafi’s Mercedes-Benz 300 SEL, Rafi shared that this is a very stately looking car and it has aged gracefully among the new breeds of Mercedes-Benz. The 300 SEL ensures every drive is refinely smooth and an experience to enjoy. It is road-worthy and has no problem sharing the modern road with modern cars. Rafi added that “the 300 SEL is a class of its own, designed to impress in an understated manner yet memorable to anyone who experience it”.
As for Rafi’s Mercedes-Benz 300TE 24V, he claimed that this is the most versatile variant in the 124 line (which we agreed) for its tremendous appettite for load lugging or the option to convert it into a people mover with 7 seats and the straight-six engine that comes in this estate. Self-levelling rear suspension are standard on all Mercedes-Benz estate variants.
“My Mercedes-Benz 300TE 24V has been driven to Cambodia & back without a hitch!” said Rafi.
“Classic Mercedes-Benz are relatively affordable today and hassle-free to run since they are built to last a lifetime or two.” – Rafi.
(Editor’s Note) According to our research, the 300TE 24V variants was also used as a van, a caravan, an ambulance, an off-roader and even a hearse!
Allan J Lee, 38
Professional Photographer & Editor
Mercedes-Benz W124 200E (E200)
Photo: W124 modded to AMG Masterpiece Edition.
“A solid car by today’s standard. The W124 was engineered to last “a million miles” mechanically, touted as one of the top favorite executive car in the 90s, today the W124 is the favorite collectors’ car by enthusiasts all over the world. I was totally sold when I was hunting for my W124, parts support are strong and surprisingly cheap! And when I finally found a unit, I bought it within hours.”
“Reasonably priced now for most used W124, you are in luck if you managed to find a decent copy at the dealership” said Allan.
So if you are thinking of dumping your ride for a classic Mercedes soon, do take note of W124, they are usually sold out really fast.
Classic Mercedes is not for everyone, but certainly for those who knows them.
We have a little community over at http://www.sgmerc.com/ where Mercedes owners “meet” & share notes. Although all Mercedes owners of any models are welcome to join, we have a good number of classic Mercedes owners inside – ready to give advice and share leads. Do pop by & say “Hi!”.
For information & specifications of the Mercedes W124, check out the Wiki link http://en.wikipedia.org/wiki/Mercedes-Benz_W124
If you found your way here while looking for the owner’s Manual, please feel free to email me at firstname.lastname@example.org and I will be glad to email you a PDF copy.
- to distribute Asian and international content globally
16th December 2013, Singapore – Global digital media company Getty Images partners with LightRocket to distribute over 50,000 diverse Asian and international images
Hong Kong –12 December 2013: LightRocket, a comprehensive online service for serious enthusiast and professional photographers, and Getty Images, one of the world’s leading digital media companies, have today announced a partnership that sees Getty Images become a key distribution partner for LightRocket, distributing select members’ content across Asia and around the world.
The represented content spans a wide variety of global subject matter with a strong emphasis on Asia, from Tibetan Festivals through to everyday life in Tokyo. LightRocket also brings the latest images from regional news events, such as the plight of Rohingya Refugees in Burma and the recent Anti-government Protests in Thailand to build on Getty Images’ extensive portfolio of editorial assets, which is currently growing by 10,000 to 15,000 images each day.
Stuart Hannagan, VP, Editorial, APAC at Getty Images comments: “Our relationship with LightRocket complements and expands upon Getty Images’ already extensive archive of over 90 million images and will provide our local and global customer base with access to over 56,000 images from the collection”.
“As our customers’ need for a wide range of engaging visual content continues to grow, the LightRocket collection will provide customers with access to an even broader selection of culturally diverse Asian and international imagery.”
The partnership provides LightRocket’s premium annual members with a unique opportunity to apply to become Getty Images contributors direct from LightRocket’s dedicated Getty Images page
(www.lightrocket.com/getty). Utilising a feed from LightRocket’s online portal, members can upload and distribute images worldwide via Getty Images’ global platform, http://www.gettyimages.com, reaching business customers in over 200 countries.
LightRocket was launched earlier this year by the founders of OnAsia Images, an Asia-based media company that was originally established in 2001. LightRocket went live with a collection of over 200,000 high quality images and is seeing fast growth as new members sign up around the world.
“We are very happy to be partnering with Getty Images,” comments LightRocket co-founder and CEO Peter Charlesworth. “Not only does this serve as a validation of the quality of our existing archive, it also creates a fantastic opportunity for our most talented members.”
Getty Images presence in Asia Pacific continues to grow, with nine offices across the region spanning Singapore, Hong Kong, Bangkok, Kuala Lumpur, Mumbai, New Delhi, Tokyo, Sydney and Auckland.. A leading global creator
and distributor of editorial content, Getty Images is currently strengthening its network of contributing photographers across South-East Asia, and covering a greater number of local sports, news and entertainment events than ever before.
The LightRocket service is the brainchild of photographers Peter Charlesworth and Yvan Cohen who ran the OnAsia Images photo agency for a decade before launching LightRocket in June 2013. Both have a passion for photography and seek to deliver a product that responds to its members’ needs while reflecting the realities of today’s media industry.
LightRocket curates the content on its home page and galleries and promotes its archive to thousands of image customers worldwide, connecting photographers with potential customers and enabling direct sales opportunities. Contributor members have their own customisable personal websites and access to secure cloud storage and archive management tools.
About Getty Images
Getty Images is one of the world’s leading creators and distributors of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. Additional information on how Getty Images inspires and powers communications can be found on The Getty Images Blog at blog.gettyimages.com as well as on Facebook at http://www.facebook.com/GettyImagesSoutheastAsia and Twitter at www.twitter.com/gettyimages.com.
23rd November 2013, Singapore – Recently many of us would have seen Mcdonald’s latest TVC – the Ebi Burger and the Banana Pie promotion. Out of curiosity, I had personally tasted the Ebi Burger & the Banana Pie – and fell in love with it. The promotion had been running for almost close to 3 weeks now, but sadly I have only managed to grab the “Ebi Feast” only thrice. The “Ebi Feast” consists of an Ebi Burger, a Fries, a Banana Pie and a Fizz drink.
Why only thrice? Everywhere is out of stock. I went to a few branches like Harbourfront, Potong Pasir, Kallang, Alexandra Retail Centre, Parklane, Yung Ho and even tried my luck with McDelivery, but it seems like no one has this Ebi Burger and the Banana Pie. Why is this so? McDonald is spending ad dollars buying so many spots on TV Prime time and only to have consumers going places but no Ebi burgers or Banana pies everywhere?
I must say that I am truly disappointed with McDonald’s this time. I am still curbing my cravings for the Ebi Burger & Banana Pie as I write. If only someone can tell me which branch has the Ebi Burger & Banana Pie now I will drop everything I am doing and I will fly there for my Ebi Feast.
Successful TVC, but leaving me (and many others) sad because the only thing that greeted us is “No Stock”.
Photo: Another Blogger tried her Luck.
Photo Troll Credit: www.sgag.sg
12th November 2013, Singapore – It has been six years since this blog started. And blogging had since became a big trend in Singapore through the nature of the topics covered. Although not officially recognized as an information source, blogs are usually the alternate voices from real people who shares their views based on their personal experience. Brand owners noticed this and started engaging bloggers to write reviews to provide alternate views apart from mainstream media and it seems to work really well here. Whiles blogs are fast gaining attention from brand owners as well the general public, and the partnership between the 2 seems to have went well until – frictions surfaces when “some” bloggers crossed the line.
Personally, I have heard many horror stories of how certain brand owners exploited the bloggers, making unreasonable demands like vetting what was written followed by heavy editing (changes after changes) before allowing the author to publish, making bloggers show up at places at unearthly hours so that the writers will not “obstruct” or “affect” their business during normal operating hours, asking to use the blogger’s photo for their publicity use without paying a cent etc.
On the other end, I have also heard of unethical bloggers all out for freebies that totally ruins the reputation of the blogging community. Vividly, I once overheard a conversation between 2 so-call bloggers at a press launch event. The conversation was revolving about what they had “juiced” from their sponsors and advertisers. The statement that hit me was; “Bloggers never have to pay for anything ever if you can get away with it”. I was totally disgusted. I had totally forgotten about the above incident until I saw a troll on http://www.sgag.com about another blogger who had crossed the line. I would like to share the below Ten Rules of Blogging for all as a professional reference. These are my personal working values which I abide closely so that I will not hit the headlines for the wrong reasons.
Here’s some basic (unwritten) rules:
1. Respect Brand Owners. They want you to write they also can get others to write.
Just when you think you are indispensable, you can be replaced easily.
2. Never ask for Freebies unless it is given out of freewill.
Only cheapskates ask for freebies.
3. You must write after you have tested, tasted, tried else you are as good as cheating.
4. Stay humble, proud writers are usually marked, who else dares to invite you again.
5. Writing facts not fantasies, you lost your credibility, you can forget about dabbling in blogging ever again.
6. Huge following does not means you are a superstar, it means you are writing well and living up to expectations. This needs to be maintain.
7. Whether you are a Star Blogger or a low profile Blogger, you are just a blogger. Some got lucky, some got discovered and some are forgotten. Remember fame usually last for 15mins.
8. Behave yourself at events, launch, closed door functions, briefings. You are there because you are required to write, not because you are a superstar.
9. Be professional at all times. Blogging is a passion that requires great professionalism. No brand will trust a unprofessional writer.
10. Keep writing good stuff, strike a balance of what you want to write and what others wants to read.
I lived by the above 10 Rules while managing my 3 blogs all these 6 years and i had never got myself into the bad books of brand owners. Only brand owners gets into mine.
Share this if you know a Blogger.
Editor – ourshutterjourney.com
Editor – Singapore Media Owners
Editor – Adlib Magazine Blog