Four New Clients Choose Bite in Hong Kong

Hong Kong, April 10 – Bite is galloping into the year of the horse with new client wins including Polycom, Grant Thornton, Baseplan and Fuelling momentum to an already robust business, the new mandates demonstrate the breadth of the agency’s expertise, covering consumer and enterprise technology, professional services and finance.

“These wins highlight the market need for a new kind of agency support,” said Rosemary Merz, General Manager, Bite Hong Kong. “The communications landscape has never been more dynamic or challenging for businesses to navigate. Content is at the heart of our approach to supporting clients in this always-on world, powered by compelling points of view and made visible through a tightly integrated PR, social and search strategies.”

Recognising the value of an integrated marketing and communications approach, WeLab Limited has hired Bite to support the next wave of growth for its social lending business. Bite will handle both public relations and digital marketing duties for the brand, drawing on common content and backed by Bite’s sophisticated reporting capability.

Grant Thornton Hong Kong has chosen Bite to help it use corporate communications to differentiate from both global and local competition. Bite will use its Point of View content development methodology to draw on and package Grant Thornton’s unique insights into the local and regional markets to strengthen its reputation as a global leader for independent audit, tax and advisory services among clients and professionals alike.

Making corporate and marketing content discoverable online to drive sales leads is the focus of a new mandate from Baseplan, a leading provider of fleet management software solutions. Bite’s approach includes deep analysis into the current traffic patterns and search trends of the target market as well as a technical website audit.

Finally, Video collaboration giant Polycom has joined Bite’s growing list of leading technology PR clients. Bite will work to transform Polycom’s reputation as a voice conferencing solution provider, to a unified communications solutions leader, through point of view driven media relations.

Bite’s recent client successes have gained industry recognition. Bite was named Mid-Size Network of the Year 2013 by PRWeek / Campaign Asia and Asia Pacific Technology Agency of the Year 2013 by The Holmes Report. It most recently won a Bronze Award at the Singapore PR Awards for Best Digital Communications Strategy. The list of accolades acknowledges the agency’s deep experience in the technology and corporate sectors, and its strong talent for integrated PR, social, search and digital marketing.


About Bite
With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace.  Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world.  We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results.  For more information, please visit:

Brisbane Targets Singaporean Hotel Investors


11th April 2014, Singapore – Hotel investors, operators, developers and financiers from Singapore are being targeted in an on-going campaign to provide more hotel rooms in Brisbane each year for the next decade.

An active approach to attracting hotel investment has reaped rewards for Brisbane with more than 500 additional hotel rooms either available or coming on line this year, but many more are needed.

Speaking at the launch of the updated Guide to Hotel Investment in Brisbane, Lord Mayor Graham Quirk said more investment in hotel rooms was needed to attract high spending visitors.

The Lord Mayor outlined opportunities for hotel operators, investors, and developers keen to establish a footprint in the city.

“Due to a shortage in internationally-recognised, full-service hotel room supply, Brisbane is forgoing about 121,000 visitors a year,” Cr Quirk said

“The shortage is causing the market to defer an estimated 278,000 room nights every year — about 14 per cent of current demand.

“This deferred economic benefit is largely contributed to the lack of hotel supply which in turn is hampering Brisbane’s ability to attract major events and conferences. This lost visitor expenditure equates to about 1100 jobs and AUD$114 million in economic activity that would otherwise exist.

“More hotel rooms are needed to realise this deferred demand, and enable the city to procure more international business events and conferences.”

Queensland’s Tourism, Major Events, Small Business and the Commonwealth Games Minister, Jann Stuckey, said that investment in internationally recognised hotels was a key part of the Queensland Government’s goal to grow Brisbane as a business and leisure destination.

“We are delivering a pro-business environment which supports new and renewed investment, as well as driving demand through attraction of new international airline routes, marketing campaigns and major events,” Minister Stuckey said.

“Brisbane’s events calendar is already brimming with world class sporting and cultural events. We have world class conference facilities hosting major business events, not to mention the upcoming G20 which will bring world leaders and global media to the Brisbane.

“The government is supporting the development of new drawcards such as the Queens Wharf development in the CBD which will transform Brisbane as a leisure destination.

“When you combine this with and new aviation routes into Brisbane, and the lowest payroll taxes in Australia, Brisbane becomes a very attractive hotel investment and development proposition.”

Leading economic consultants AECGroup estimated Brisbane could sustainably absorb an additional 216 to 330 rooms annually to 2022 in the updated guide.

Cr Quirk said the council was delivering a pro-business and pro-development environment through the new City Centre Master Plan and with the appointment of a hotel investment manager to work with investors, developers and operators looking for hotel opportunities in Brisbane.

Brisbane Marketing‘s investment attraction manager has been in Berlin, London, Hong Kong and Singapore to raise awareness of Brisbane as a hotel investment destination.

The 2014 Guide to Hotel Investment in Brisbane, Australia provides the latest information on economic conditions, hotel demand drivers, trading conditions, and future hotel supply requirements for Brisbane, leaving investors in no doubt about where and how they can make sound investment decisions.

It is being distributed to national and international hotel investors and is available online at

Bite meeting the growing demand for social and digital services‏

Bite adds integrated marketing specialist to team and deepens relationship with Brother International

Fiona Stewart

Sydney, 1st April, 2014Bite has been tasked with launching the Australian social communities for Brother International, following the success in developing a first-of-its-kind retail training app for the home and office product provider. Brother joins Bite’s growing social and digital portfolio, which includes management of Facebook, LinkedIn, Instagram and Twitter communities for clients including SanDisk, HTC, D-Link as well as content generation for the global pages of Beats by Dr. Dre, Amazon Web Services, and WeChat. To support these growing digital and social campaigns, Bite has hired integrated marketing expert, Fiona Stewart.

This latest campaign will focus initially on building Brother’s presence across Facebook followed by the launch of an Instagram community – the company’s first globally, aimed at connecting with new lifestyle-focused audiences. Bite will be responsible for the overall content strategy, day-to-day management as well as supporting social advertising ensuring the social campaign is fully integrated into Brother’s overall marketing activity. To fully leverage this new activity, Bite will also develop an Influencer Engagement program, opening Brother to new audiences across social and digital platforms and providing new opportunities to integrate offline PR and launch events.

Fiona Stewart will help support these campaigns, serving as Manager, Integrated Marketing. Fiona worked at Bite’s Glasgow office and brings with her a proven track in digital strategy and marketing. With experience in B2B, B2C and channel marketing as well as content and business development, Fiona will be lending her expertise to Bite clients including Brother, HTC, Plantronics, Senetas, and D-Link.

Karen Coleman, General Manager Australia, said the appointment reflects Bite’s commitment to producing fully integrated campaigns – using strategy and content to build connections across PR, marketing, social and digital channels.

“Brands are realising that all of their touchpoints must be aligned and integrated in other to offer a full experience to consumers. We’re proving that the key to integration is creative content that is based on strong ideas, backed with insight, and targeted at the right communities”, says Coleman.


About Bite

With 15 locations around the world, Bite is a global marketing services agency with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace.  Our business- and tech-savvy teams work with companies who are innovating in their fields, disrupting markets and changing the world.  We attack every challenge with insight, analytics, methodology and creativity to drive hard-core business results. For more information, visit


Artesyn Embedded Technologies Launches New Website


HONG KONG, CHINA–Media OutReach–April 1, 2014– Artesyn Embedded Technologies, formerly Emerson Network Power’s Embedded Computing & Power business, launched its new website at The new site was designed with users in mind to provide quick and easy access to essential information and features about Artesyn’s market-leading embedded computing and power conversion products and technology.

With this new site, Artesyn has implemented a range of improvements including a greater variety of search methods for power supplies, a simpler segmentation of computing products by application or industry, and a streamlined contact process.

The new offers visitors one of the broadest ranges of standard ac-dc and dc-dc power supplies in the industry, the most complete portfolio of ATCA solutions designed and manufactured by the company itself, and the widest range of VME boards based on Power Architecture processors, plus innovative computing and power solutions for a range of industries.

“The website now captures the look and spirit of our brand and shows our ability to pro-actively respond to the changing needs of our customers,” said Stephen Dow, President of Artesyn Embedded Technologies. “We have transitioned an incredible amount of data and documentation to a completely new technology infrastructure, improving customers’ access to Artesyn’s best-in-class embedded computing & power technology. The new is a proud milestone in the story of our company.”

Consistent with Artesyn’s drive to become its customers’ trusted partner of choice, the company will continue to develop the website to become even more application-oriented, with content that helps visitors make the best decisions for their embedded computing and power conversion needs. To keep customers and partners updated on the latest new product launches, business activities, corporate milestones and events, the Artesyn website will be updated on a regular basis.


About Artesyn Embedded Technologies
Artesyn Embedded Technologies is a global leader in the design and manufacture of highly reliable power conversion and embedded computing solutions for a wide range of industries including communications, computing, medical, military, aerospace and industrial. For more than 40 years, customers have trusted Artesyn to help them accelerate time-to-market and reduce risk with cost-effective advanced network computing and power conversion solutions. Artesyn has over 20,000 employees worldwide across nine engineering centers of excellence, five world-class manufacturing facilities, and global sales and support offices.

IHG Announces Appointment of Jayne O’Brien as SVP of Global Brands

26th March 2014, Singapore – InterContinental Hotels Group has announced the appointment of Jayne O’Brien as Senior Vice President of Global Brands, as of today. She will be responsible for overseeing IHG’s brand vision and strategy across the group’s global portfolio of nine brands.

Jayne O'Brien

Jayne brings with her a rich background in the travel industry, including her 18-year career at British Airways in a number of senior brand marketing and commercial roles. Prior to IHG, Jayne was Chief Marketing Officer for Dubai Properties Group and she was also Chief Marketing Officer at the Regus Group, the world’s largest workplace solutions provider.

Fly away on a spiritual and reflective getaway with ZUJI this Easter

Refresh your senses and renew your soul at destinations that come alive over the festive period

Singapore – 25 March, 2014 – Each April in the lead up to and around the Easter break, people increasingly seek spiritual celebration, reflection and renewal. With the upcoming Good Friday long weekend from 18 – 20 April, ZUJI has uncovered the top five destinations that flourish over this festive period.

1.    Lourdes, France

Source: croire and deusiovult

Home to subterranean caves and grottos, Lourdes provides a serene escape for travellers wanting to recuperate over Easter. Each April, people flock to Grotte de Massabielle to feel spiritually connected, as it is said to be where the Virgin Mary appeared to Bernadette Soubirous, a 14-year-old girl, in 1858. Following a visit to the Grotte, travellers can make their way to the nearbySanctuary of Our Lady of Lourdes which boasts visually stunning churches and procession areas made in honour of the Virgin Mary.

2.    Bali, Indonesia

Source: RaftingBali and cranial aperture

Whether you are inspired by the film Eat, Pray, Love, or if you simply want to be a free spirit and fly away to an idyllic island, Bali is an impressive destination to rejuvenate your senses. Enjoy the lush green hills during the Campuhan Ridge Walk and take a moment to soak in the panoramic views over rice paddies. For temple seekers, one of the more peaceful is Pura Taman Saraswatiin Ubud which houses intricate carvings that honour Dewi Saraswati, the goddess of wisdom and the arts. Visitors who remain at the temple until the evening are entertained with unique cultural dance performances, so it’s worth sticking around!

3.    Siem Reap, Cambodia

Source: Michael Hodson (Goseewrite), Alex Cheban

Early bird Easter travellers who like to relish in the morning’s peace can be treated to a gorgeous sunrise at Cambodia’s impressive Angkor Wattemple. Climb to the high building peaks or treat yourself to a helicopter ride over the expanse to witness the orange hues drench the vast wonder that was built in the 1100s for King Suryavarman II. After a morning of temple sights, slow down the pace by taking a boat along the Tonle Sap Great Lake which travels through the Kompong Phluk floating village. Floating through the local waterside communities is a humbling, reflective and special cultural experience.

4.    Rome, Italy

Source: DailyMailand RomeandVaticanPass

Travellers seeking an Easter experience to remember can find it at St Peter’s Basilica in Rome, Italy. Be one of the thousands of travellers and locals who flock to the site each year to catch a glimpse of the Pope as he leads the annual mass at St Peter’s Square. To make the most of the experience, stroll around the Vatican grounds or take a tour that guides you through Michelangelo’s famed Creation of Adam, the Raphael Rooms, and the Sistine Chapel, where the holy Papal conclave (process of selecting a new Pope) takes place.

5.    Manila, Philippines

Source: Panamaphand Ayosaoi

Not typically known for its serenity and peaceful atmosphere, Manila is a bustling city and a melting pot of cultures that thrives over the Easter period and offers travellers a different type of escape. The Philippines has a strong Catholic heritage which originated from three centuries of Spanish colonisation. Still standing today are many ancient spiritual sites that are worth a visit. San AgustinRoman Catholic Church is a sight to behold that boasts historic Baroque architecture. Built by the Spanish in the sixteenth century, the building is now a National Historical Landmark and a UNESCO World Heritage Site.

Travellers keen to organise calm and reflective getaways over the Easter long weekend period can leverage the ZUJI festive promotion which is taking place from now until 30 March. Destinations on sale include Bali, Bangkok, Guangzhou, Ho Chi Minh, Hong Kong and Phuket. Travel must take place by 30 April to enjoy the lowest lead-in fares.  ZUJI is also offering an additional 10% hotel discount coupon code which can be used towards any accommodation booked in the sale destinations via ZUJI. Keep a lookout for more holiday deals around the upcoming May 1 Labour Day holiday by visiting

About ZUJI

ZUJI is one of the region’s most reputable online travel agency. Pioneering online travel in Asia Pacific since 2002, ZUJI has enabled over 3.5 million trips around the world for travellers. Users can gain access to over 60 million real-time flight and hotel deals on the ZUJI website, as well as car hire, travel insurance and other inspirational travel offers.

Above all, ZUJI believes in creating a memorable journey for all travellers – starting with the commitment to provide honest travel value. Value offerings include 24/7 customer support and ‘Dynamic Packaging’ that gives travellers the freedom to make bespoke travel arrangements and enjoy additional savings.

Recently acquired by the Webjet Internet-based travel agency group, ZUJI operates travel websites in: Singapore, Hong Kong and Australia, as well as many ‘Travel Partner Network’ sites throughout Asia Pacific. For more information, visit ZUJI at Gives Away Up to S$5 Million to Reward Loyal Customers

S$5 to be given to existing customers and every new subscriber until 30 April 2014

SINGAPORE– Media OutReach– March 21, 2014– Leading flash sales site announced today that it will be giving away up to S$5 Million to its customer base as a token of appreciation for their loyalty since the company’s inception in May 2010.

From 21 March, every existing subscriber will be given a S$5 discount code. In addition, this code will also be valid for new subscribers to until the site reaches the milestone of 1 million subscribers, or until 30 April 2014. This discount code can be used to purchase any item on the site, irrespective of the sale price, by 30 April 2014.

Since the company was founded almost four years ago, has grown to become one of the largest flash sale platforms, with the company’s initial public offering in December last year on the Australian Securities Exchange.

In Singapore, has consistently offered the largest collection of flash sale offers, as noted by independent market analysts. According to Alexa’s Traffic ranking, it is one of the top ten most visited Singapore-based sites, averaging over a million unique visitors every month.

Patrick Linden, CEO of iBuy Group Limited, shared “We have decided to give away $5 million to our customers as a token of appreciation for their patronage over the last three and a half years; without them, we wouldn’t have been where we are today. To everyone who made this possible, I’d personally like to say – a big thank you!”

Dealguru Holdings Pte Ltd, the operator of, earlier this year announced its merger with three other leading regional e-commerce players to form iBuy Group Limited. The company went on to raise AUD$37 million in an initial public offering on the Australian Securities Exchange (ASX:IBY) on 20 December 2013, making one of the fastest companies to go from startup to IPO in just over three years.

About iBuy Group (
Listed on the Australian Securities Exchange, iBuy Group Limited (ASX:IBY) owns and operates a network of leading flash sale websites. Headquartered in Singapore with operations in Malaysia and Hong Kong, iBuy Group sells discounted branded consumer products online through websites,, and, and connects over 138 million consumers to retailers by providing ‘best price’ volume discounts on a wide variety of goods.